TEDatIBM

Reimagining Trust
An open & social enterprise helps empower people to engage & act. How are you establishing trust?
   12 years ago
#TEDatIBMReimagining InnovationExperts discuss how workforce optimization and internal collaboration can drive bottom line results.
   12 years ago
#TEDatIBMReimagining Our WorldAn open world of collaboration has allowed us to reimagine life. How are you reimagining your world?
IBM Social Business
Q3: When you think about trust, what organizations come to mind as leaders?
Janet Powers
A3:Zappos & Best Buy are the first two bec they stand behind their products and consistently exceed my expectations for service.
Simon Mainwaring
A3 Large corporations being accountable. Social enterprises. Transparent non-profits/foundations. Transparency is key.
Adam Broadway
A3 I think of true Not-For-Profit organisations like Doctors without Borders & Red Cross
Simon Mainwaring
Patagonia, chairty:water
Chris Yaldezian
Costco, Nordstrom
Janet Powers
would love to know everyone has selected the companies they trust - pers exp, social knowledge, other reasons?
Rebecca Wissinger
IBM, so many of us are remote and trusted that we'll still meet our goals and get things done
Brian Fanzo
Linkedin from the outside has strong leadership and they allow their managers the space to grow and be themselves while also understanding the importance of building Linkedin's brand..
John Furrier
IBM has been a leader in crowd jamming since blogging and podcasting I can attest I saw it internally and now leading externally.
Athar Afzal
hmmm - hard question - I would say the classical 'TYLENOL' example of when they knew that some meds were tainted they pulled them off the shelf. http://www.nytimes.c...
Tylenol made a hero of Johnson & Johnson : The recall that started them all
It has been almost two decades since a consumer products company's worst nightmare became tragic reality for Johnson & Johnson. In the space of a few days starting Sept. 29, 1982, seven people died in the Chicago area after taking cyanide-laced capsu...
Amanda Bauman
A3: Tesla Motors, Toms, Zappos, Doctors without borders. They seem to care about PEOPLE.
Michela Stribling
.@IBMSocialBiz J&J and what they did during the Tylenol cyanide crisis. Amazing company, perfect response.
Maria Huntalas
A3: Nordstoms, they put customers at the center...every single time. Builds trust & loyalty. #TEDatIBM
Simon Mainwaring
Container Store treats employees very water.
Marie Janiak
American Express
Janet Powers
@rjwissin that is key for a remote workforce - the goal is to get the job done.
Athar Afzal
A3 also the security breaches at TARGET has probably helped them in trust
Adam Broadway
@womenstoolbox Companies whos mission is to serve people FIRST. The bottom line will take care of itself.
Lindsay Malloy
@mhuntalas I was just about to say Nordstrom, too!
Michelle Cooke
@womenstoolbox I think personal knowledge and public actions, response to situations drives trust in corporations
Deb Hilfman
one that values my email address and doesn't take advantage of this relationship - provides valuable information each time they communicate
Missy
Johnson and Johnson. Baby stuff companies.
Maria Winans
USAA is a great example.
Jenny Chen
Personal experience with Costco
Lisa_Koren
USAA (the generational connection) although they've faltered a bit lately.
Rohit Garg
Nice to see different responses
Colleen Stone
.@LLBean is at the top of my list. A constant dedication to their customers.
Lisa_Koren
@MariaWinans I just said them too!
Simon Mainwaring
CVS banning tobacco products and repositions themselves as CVS Health with quit smoking campaign.
Michela Stribling
.@IBMSocialBiz Nordstroms is hard to beat for customer service. Disney = awesome.
Maria Huntalas
@abroadway So agree....Putting people first builds trust, everything else will follow. #TEDatIBM
The Case Maker
@womenstoolbox I think it's all about them focusing on the clients
Breton Novelli
Lexus customer service
Lindsay Malloy
I use USAA and their most recent commercial is real to me... I am a USAA member for life.
Athar Afzal
also i will say @jetblue during the CT elementary school shooting - the crew of the airline flew a note by a cousin a cousin to Sandy Hook: http://www.jspace.co...
Tony Cusato
IBM, Subaru, Amazon
Colleen Stone
@dhilfman Completely agree! There's a special place in my heart for companies that value my email address.
John Furrier
Do I say Comcast?
Maria Huntalas
@simonmainwaring So. maybe there is a social consciousness, too, that fosters our trust in corporations. #TEDatIBM
Brian Fanzo
The Apple Store is a good one... Have you ever been to the Apple store and met an employee who wasn't happy? Now not always do they know more about their products than I do but thats for a different chat :)
Isabel Guerrand
#TED@IBM IBM Social Business Category organization does a good job of promoting and building trust. I live it and know.
Marie Janiak
@simonmainwaring My 14 yr old son noticed the change in CVS before I did - very cool
Matt Denning
any company that has their finger on the pulse of the consumer, listening to what is being said about their brand #engagement #socialbiz
Simon Mainwaring
JetBlue and Southwest are great airline brands.
Lisa_Koren
@womenstoolbox Personal experience all the way. And trust is built when things go south and they make it right.
Lindsay Malloy
When anything is passed down from gen to gen, that shows Trust. http://youtu.be/gmG7...
Generation to Generation - USAA TV Commercial
Once earned, USAA insurance is passed down through the generations. Agency Campbell Ewald Phone 866-461-USAA Ad URL http://www.usaa.com/insurance Tagline "We...
Janet Powers
@IGuerrand I agree - the #IBMSocialBiz team is an excellent example!
Simon Mainwaring
Any brand that has responded swiftly to consumer activism.
Amanda Bauman
I trust Amazon.com because of their review mechanism
Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more
Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, bro...
John Furrier
@MarieJaniak2021 great point about the younger generation they will engage exclusively on social nets..
Vicki Lowe
John Lewis co-operative
Janet Powers
@simonmainwaring Absolutely agree with Jet Blue!
Adam Broadway
@Tony_Cusato Subaru for sure - I've owned 4 of them.
Lisa_Koren
A3: I'm going to say Amazon, especially their Prime membership. I get things when they say I will (almost always). ;)
Lisa_Koren
@furrier are you crazy?? LOL
Isabel Guerrand
Our customer @bostonchildrens builds trust in delicate situations such as saving lives of kids.
David Cox
@rjwissin Yes IBM provides a lot of flexibility in the work place. In return of that trust I know we end up giving back more. #TEDatIBM
IBM SaaS
A3: Nordstrom, Apple.
Angela Martínez
Amazon- they are clear on their rules, take care about customers, show respect, they always come back if you have a doubt, comment, suggestion.
Tom Scanlan
many of the responses are about being treated well, getting good customer service, etc. At a transactional level those are good indicators, but to me real trust goes deeper than that.