#TEDatIBM - CrowdChat

Reimagining Big Data

Imagine if you could use the power of big data to transform your business & customer engagement.

#tedatibm @andrewgrill @ibmsocialbiz @markfidelman ibm ted chat ibm

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IBM Social Business52

Q6: What are some use case revolving around #bigdata that you have seen that really moved the needle? What were some of the results?

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A6 the best #bigdata use case I've seen so far is from the Obama campaign in 2012: http://www.forbes.co...

The Top 7 Things Obama Taught Us About the Future of Business
Forget what you’ve learned in business school. Forget the marketing consultants, public relations gurus, and social media experts. It isn’t working because they don’t have the big picture. The big picture as it turns out, played out on Election Day a...

Here is an isolated use case: where can cities invest in transport infrastructure, roads, sewage, based on the flow of people wihch can be tracked via 4square @IBMSocialBiz

already stated mine below...http://ibm.co/1nx0mu... Results are a motivated citizenry that sees government making important changes

IBM - United States
For more than a century IBM has been dedicated to every client's success and to creating innovations that matter for the world

@markfidelman ahhh nice article to share- thanks!

Richard Douglass

A6: Lots of examples in the B2B world - this is not just a consumer phenomenon. E.g., analyzing jet engine usage data to improve reliability

A6 Back to my #watson example and watson winning on jeopardy. The start on how to #reimagine #bigdata

Telefonica improved direct marketing campaigns from morrisons by 2.5 times using mobile crowd data

NYC Police

@markfidelman -> We interviewed the guy that pulled it together on theCUBE
http://www.youtube.c...

Chris Wegryzyn - HP Vertica Big Data Conference 2013 - theCUBE
During the last day of the HP Vertica Big Data Conference in Boston, theCUBE co-hosts John Furrier and Dave Vellante had a very interesting talk with Chris W...

@ldguy1 I agree. #IBMWatson

Netflix!!

@rmdouglass good one - we need to figure a more effective way to travel & transport people

@samjoyk yes, good call, Netflix is a great example

realtime data from crops collected by drones and used to optimised crops http://precisionhawk... @IBMSocialBiz

Precision Agriculture | Data Processing Services | Remote Sensing Applications
PrecisionHawk’s mission is to provide our clients with exceptional customer service in diverse markets such as agriculture and information that will contribute to better business decisions through data processing and remote sensing.

@Inhicho -> Inhi had some unorthodox ones
http://www.youtube.c... @ #IOD

Inhi Cho Suh - IBM Information on Demand 2013 - theCUBE
Inhi Cho Suh, IBM, at IBM Information on Demand 2013 with John Furrier and Dave Vellante @thecube #IBMIOD

A6 Boston Children's Hospital to improve the care of critically ill children. Great example of #socbiz #collaboration and #bigdata coming together to make a meaningful impact - and in the lives of children - what could be better?

How about Pinterest.

@markfidelman That remains an impressive case of computational crunching power combined w/ human creativity and elbow grease.

@markfidelman and the results: Netflix original series were nominated for a total of 31 Emmy Awards this year!!

A6: Birchbox again for this - think about how it must tailor to various complexions, hair types and looks..

to extend, when #Bigdata shows me how my utility bill can go down painlessly, I care more as an end customer...that's why I'm keen on City of Dubuque

@samjoyk wow I didn't even know that #ChangingConsumerInterest

@JeffJonas -> Jeff has some great examples here
http://www.youtube.c...

Jeff Jonas - IBM Edge 2012 - theCUBE
The Cube - IBM Edge 2012 - Jeff Jonas, IBM, with Dave Vellante, and John McArthur

@KateHaughton4 yes! #socbiz #collaboration and #bigdata helping connect doctors across the globe to share knowledge

@MariaWinans Is this what you were referring to? Here is an article reviewing #bigdata use AND SHARING by Pinterest: bit.ly/1nXZkDv

Pinterest has big data, and it knows how to share
Pinterest is no National Security Agency, but the social network has grown into a collector of plenty information. Like Twitter, Facebook, Google, and other web giants, Pinterest has developed soph...

Phylicia Teymer

A6: Police departments are able to predict and fight crimes with #bigdata. A proactive approach! http://www.bigdata-s...

The LAPD Is Predicting and Fighting Crime With Big Data
Predicting and fighting crime with Big Data can help the Los Angeles Police Department to prevent it from happening.

@danielkdtwt @sandy_carter -> Sandy discussing Social Biz
http://www.youtube.c...

Sandy Carter - IBM Impact 2014 - TheCUBE
Sandy Carter, IBM, at IBM Impact 2014 with John Furrier and Paul Gillin @thecube #IBMimpact

you have to recognize 2001 Oakland Athletics #MLB and how they harnessed #bigdata & analytics redefining how the game was viewed & played, heck it opened the door for the #redsox to win the big one after 85 years

IBM Social Business2

Good insight on Q5, let's move on to Q6.

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A5 Companies must try to reinvent themselves subverting the processes and legacy and focusing on the potential to do more, quicker, more accurately and cheaper! Lean ventures must be the birthplace of this transformation!

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It is daunting for some on where to start. I've heard data standardization...what do you think?

I'd say data awareness before - understanding / visualising potential / standardising

IBM Social Business57

Q5: The theme for #TEDatIBM is 'Reimagining our World.' How can companies 'reimagine big data and social business for optimal performance?'

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A5 It's a lot about wearable devices and how they can significantly impact our lives - companies need to think about how to take advantage

A5 The #bigdata being generated by consumers is rich in insight and opinion - using this for good helps to reimagine our world

A5 @IBMSocialBiz One step at a time. Have a roadmap and a strategy for implementation of achieving specific goals.

Thinking about them together is the first step. Too many ppl treat them as separate workstreams.

Never stop asking Qs. Dig deeper, go for something unexpected. Champion great ideas. #TEDatIBM

To re-imagine, you need to first have imagined and I think many companies are still getting the initial imagine going.

applying them to one user friendly tool will allow for workflow and action upon insight!

Develop a 360º view of the customer via from #bigdata insights companies can deepen relationships & stay relevant

@AndrewGrill Great way to go around the creepiness factor and build trust - it also motivates companies to become more transparent!

Michela Stribling

.@IBMSocialBiz Go big or go home! Seriously. Reimagining anything requires bold steps.

A5: It's all about coming up with smarter solutions that will explain the insights behind all of these analytics in an efficient and scalable way #bigdata

Phylicia Teymer

@markfidelman Yes, wearable devices with smartphone apps that read the data! After interpreting the data it can suggest "recommendations". I have too many ideas to count! Endless!

Don't let any idea go by without consideration. You might pass up a winner.

Seth MB Marquart

@mstribling We need to move fast and break things! #boldsteps

Don't settle for mediocrity for yourself or your biz. Reimagining anything requires boldness.

Matthew Cleveland

Don't think you're 'there' yet. 'There' keeps moving

it's a work in progress...i think data changes so frequently we need the intelligence to quickly analyze it

A5: Must also reimagine the concept of "real-time" -- real-time is not a matter of minutes, instead real time means split seconds

Michela Stribling

.@MariaWinans Right!

Benchmark business process today and then experiment. One needs to know where they are before effecting change that matters

@MariaWinans so true - it's the concept of #socialmedia that has made people to ask those questions!

Michela Stribling

@SethMBM Agreed.

Jerry Chuaypradit

@MattPCleveland Nice! that's spot-on advice, right there.

Be curious! Ask why! Why did my customer do this? Why not try something new?

@WyattJU nice idea...that bench marking in itself is a #bigdata process!

@MariaWinans as @BrianSolis says: Curiosity Didn't Kill the Cat, It Unleashed a Lion.

Phylicia Teymer

@MariaWinans Say it again Maria! In addition to boldness, I'd also say to get comfortable being uncomfortable! Get out of the comfort zone!

Big ideas are not about brand new ideas, but about making other ideas even better. Hence the Bunch O Balloons water balloons :)

@Sarah_Gibb YES!! It's about the concept of "super normal" - one of my favorite concepts: https://medium.com/d...

be brave and be wild #boldsteps

@MariaWinans ah yes...life in the marketing person's mind, how they tranform themselves to a consumer, reminds me of the moive "What Women Want"

Phylicia Teymer

@samjoyk ROAR! = YES!

Also it's important to go beyond numbers and really analyze the cause of a determined behavior and act about it. #BigData is the new key to make informed choices

Driving a culture of innovation, without fear of failure is important ... bold ideas are risky but can be rewarding. I'd like to see more in the domain of wearables or embeddables too esp. for medical advances

Elizabeth Kvedar

, real time connections with suppliers and vendors at the point of need

Applications are being reimagined from the "verify a transaction" approach to understand the world to find the transaction and the opportunity

Richard Douglass

A5: Part of reimagining #bigdata will be to rethink the classes of problems to be solved. E.g., impact of differentials in population demographics, aging, etc.