TEDatIBM

Reimagining Big Data
Imagine if you could use the power of big data to transform your business & customer engagement.
   10 years ago
#TEDatIBMReimagining InnovationExperts discuss how workforce optimization and internal collaboration can drive bottom line results.
IBM Social Business
Q5: The theme for #TEDatIBM is 'Reimagining our World.' How can companies 'reimagine big data and social business for optimal performance?'
Mark Fidelman
A5 It's a lot about wearable devices and how they can significantly impact our lives - companies need to think about how to take advantage
Andrew Grill
A5 The #bigdata being generated by consumers is rich in insight and opinion - using this for good helps to reimagine our world
Laurie Summers
A5 @IBMSocialBiz One step at a time. Have a roadmap and a strategy for implementation of achieving specific goals.
Amy Tennison
Thinking about them together is the first step. Too many ppl treat them as separate workstreams.
Maria Winans
Never stop asking Qs. Dig deeper, go for something unexpected. Champion great ideas. #TEDatIBM
Rick Eagle
To re-imagine, you need to first have imagined and I think many companies are still getting the initial imagine going.
Matt Denning
applying them to one user friendly tool will allow for workflow and action upon insight!
Maria Winans
Develop a 360º view of the customer via from #bigdata insights companies can deepen relationships & stay relevant
Hugo Pinto
@AndrewGrill Great way to go around the creepiness factor and build trust - it also motivates companies to become more transparent!
Michela Stribling
.@IBMSocialBiz Go big or go home! Seriously. Reimagining anything requires bold steps.
Samantha Klein
A5: It's all about coming up with smarter solutions that will explain the insights behind all of these analytics in an efficient and scalable way #bigdata
Phylicia Teymer
@markfidelman Yes, wearable devices with smartphone apps that read the data! After interpreting the data it can suggest "recommendations". I have too many ideas to count! Endless!
Lindsay Malloy
Don't let any idea go by without consideration. You might pass up a winner.
Seth MB Marquart
@mstribling We need to move fast and break things! #boldsteps
Maria Winans
Don't settle for mediocrity for yourself or your biz. Reimagining anything requires boldness.
Matthew Cleveland
Don't think you're 'there' yet. 'There' keeps moving
Athar Afzal
it's a work in progress...i think data changes so frequently we need the intelligence to quickly analyze it
Samantha Klein
A5: Must also reimagine the concept of "real-time" -- real-time is not a matter of minutes, instead real time means split seconds
Wyatt Urmey
Benchmark business process today and then experiment. One needs to know where they are before effecting change that matters
Athar Afzal
@MariaWinans so true - it's the concept of #socialmedia that has made people to ask those questions!
Jerry Chuaypradit
@MattPCleveland Nice! that's spot-on advice, right there.
Maria Winans
Be curious! Ask why! Why did my customer do this? Why not try something new?
Athar Afzal
@WyattJU nice idea...that bench marking in itself is a #bigdata process!
Samantha Klein
@MariaWinans as @BrianSolis says: Curiosity Didn't Kill the Cat, It Unleashed a Lion.
Phylicia Teymer
@MariaWinans Say it again Maria! In addition to boldness, I'd also say to get comfortable being uncomfortable! Get out of the comfort zone!
Sarah Gibb
Big ideas are not about brand new ideas, but about making other ideas even better. Hence the Bunch O Balloons water balloons :)
Samantha Klein
@Sarah_Gibb YES!! It's about the concept of "super normal" - one of my favorite concepts: https://medium.com/d...
Yuan Su
be brave and be wild #boldsteps
Athar Afzal
@MariaWinans ah yes...life in the marketing person's mind, how they tranform themselves to a consumer, reminds me of the moive "What Women Want"
Krissia Mora
Also it's important to go beyond numbers and really analyze the cause of a determined behavior and act about it. #BigData is the new key to make informed choices
Mei Burgin
Driving a culture of innovation, without fear of failure is important ... bold ideas are risky but can be rewarding. I'd like to see more in the domain of wearables or embeddables too esp. for medical advances
Elizabeth Kvedar
, real time connections with suppliers and vendors at the point of need
cnygard
Applications are being reimagined from the "verify a transaction" approach to understand the world to find the transaction and the opportunity
Richard Douglass
A5: Part of reimagining #bigdata will be to rethink the classes of problems to be solved. E.g., impact of differentials in population demographics, aging, etc.
Sarah Gibb
Check out our real-time #CrowdChat stats in the upper right corner!
Amy Tennison
I know! I love that feature. Great to see so many people online.
Athar Afzal
it's just awesome guys!
Maria Winans
Great feature. Love that it's real time.
Sarah Gibb
We're doing great!
IBM Social Business
Great conversation on Q4, moving on to Q5.
Hugo Pinto
A4: Big data will help social business be a part of...business - realtime insights and research will be integrate in dashboards around reputation, influencers, feedback, customer support, etc.
Rick Eagle
Agree, no longer a 1-way street or even a 2-way street but a continuous dialogue
Jennifer Dennis
Big Data analysis enables organizations to effect events as they unfold. Great for speeding time to value, but how do we address perceived invasiveness or creepiness of it?
Matt Denning
workflow through one trusted moderated social media profile and context of the messaging sent
Sarah Gibb
That's a double edged sword. And a great question.
Hugo Pinto
anonymised and aggregated data insights reduce the creepiness while demonstrating value - maybe they're the demo of the full product you can get by consenting to the use of personal data
Julie Jordan
New forms of opting in
Wyatt Urmey
as with many things. Generational differences might deal with that on its own. Millennial's don't seem to care about their privacy so much as others
Elizabeth Kvedar
or easy and quick methods for Opting Out
Jennifer Dennis
Or maybe the proliferations of apps like SnapChat, Wickr and others that self-destruct data?