TEDatIBM

A3 social is here to stay - personally I only use social now to contact my suppliers - you need to be listening

A3 People in the c-suite that I speak to are turning to #socbiz for insights as well as traditional means - they get insights faster

customers expect a level of personalization that can only be achieved with #bigdata

growth in social networks; social media; crowd involovement all leading to #socialbusiness

the need to be quick, to be ahead of the curve

efficiency and effectiveness

CUSTOMERS!

A3 Social is where people "live" today. Thus, the personal data is there to feed the engine. #socbiz

people

@ambarmstrong

The customer is our new boss

Even internally, especially at big orgs, the need to sift through the explosion of info makes analytics crucial. #TEDatIBM

.@IBMSocialBiz A3 I think it's changing market trends - it doesn't matter if you are Gen X, Y or older - we all have started to prefer this method of communication

- this chat is an example - lots of data but how best to analysis what is happening and act on it

Social is a big think .... how about collecting data for root cause analysis of a problem ? Is this social too ?

we saw this trend with the world wide web not happening on social; emerging fast with lots of value in content

customers want to be treated like a "market of one" and there's a growing expectation that businesses should know how consumers prefer to be engaged. Personalization is key.

Customers' expectations! Increased competition. Greater technology giving us the capabilities.

A3: I want to be treated like a boutique client, not a mass market consumer. #Bigdata and #socialbiz enables that.

A3 It's also a competitive need - if you're not doing it your competitors will be @IBMSocialBiz

A3 #SocialMedia in general, #SocBiz and how we need to be efficient and effective in how we relate with our customers.

.@samjoyk This was always theoretically true. But now we're living it daily. Right?

people want to feel as though they are unique, that their individual needs are being spoken to

- it's not just about getting new customers - it's about learning how to keep current customers happy

seems to me that these are questions that retailers have longer to answer for years. Its fascinating how social has meant people freely volunteer this valuable info!

@AndrewGrill Agree, the key seems to be in the Listening

Environment/cultural shifts are allowing customers to be heard in real time, companies need to engage the target more proactively using social and #bigdata

@mstribling Exactly - I guess Stew Leonards had it right all along with their motto "The customer is always right" :)

A3 you cannot wait until your compmany has a crisis on social media - the time to harness social #bigdata is now

@markfidelman So true, if a biz doesn't offer what you want, when you want it -- someone else will!

I have a story to share - in my MBA Sales Management class - my prof discussed how banks encouraged customers to change channels by using internet overall brick & mortar due to price point - another force!

Companies need to increase efficiency. #data allows them to do that

A3: Transparency and the ability to work out loud is really key to #SocialBusiness. #WOL

the need for convenience - faster everything with more input for better, faster decisions

Product development can now happen quicker, crowd sourcing straight from the consumer

@jacq6says right on!

@Kristi_Eells exactly! Big Data leverage is crucial for succeeding in personalization

@mdenning8 customers are our new creative agencies! :)

@mdenning8 agree, Matt. There's some cool crowdsourcing happening with #watson now

@AndrewGrill If not yesterday :)

mobile is a big one, we bring devices & connect everywhere, sharing info thru social apps, etc

@rjwissin Yep

@rjwissin

#bigdata allows you to listen to your customers needs and respond to them. eventually anticipate what those needs may be.

@ambarmstrong On a side note: What are your favorite crowd sourcing apps/sites.

@rjwissin @mstribling yes! we are "ALWAYS ON!!!"

@mdenning8 That's right. Orgs are figuring out how and when to bring customers in on product dev, mktg and more.

@Sarah_Gibb Jovoto is awesome, and still a sucker for Kickstarter

#chefwatson is using Facebook at the moment. it's working if not ideal. #ibmconnections is a great one

@danielkdtwt If you can involve the customer in the process, they are that much more likely to remain loyal.

I read about a new Kickstarter every day! First it was potato salad, today it's water balloons!

Relationships = transparent, ppl can publish opinions at scale.

@Ibmsocialbiz @mdenning8 Nice point - this has given rise to companies such as Zara out of Spain

@Sarah_Gibb the water balloons one is AMAZING!!!! The potato salad one was great at first and then I was like wait a minute here....

@rjwissin Couldn't agree more Rebecca. Mobile is for sure driving this forward with it's constant innovation.

@samjoyk We could have a whole new chat on crowd sourcing and crowd funding!

social businesses also need to nail down a revenue model - they need to mine #bigdata to find even more opportunities to demonstrate ROI to investors

@samjoyk Yeah, sometimes the crowd is nonsensical.

wow! that was some long thread! Great question! All great points. I'm with @BlueProdManager mining the data to make better decisions for the biz and demonstrate ROI is critical.

Consumers have come to expect access to and response from businesses to be fast, personal and anywhere. Only #bigdata and #social make this possible!

@ldguy1 Right Laurie! We live & breathe! If one understands the data behind our "social lives", they hold the keys to the content/consumer mktg kingdom!

I agree with Mei, as fast as technology comes, the more customers feel the need to get they solution, to be listened and feel close to the company. #bigdata is a good solution for a general thoughts and contributions

@PhyliciaProctor @ldguy1 I agree. If we can tap into what motivates our buyers - likes, interests, preferences, what they are inspired by - by tapping into that personal data, we are one step closer to winning them over as loyal customers.