TEDatIBM

i think the pervasiveness is 2 reasons: 1 everybody is on #socbiz and 2 younger & older customers prefer that method of interaction

Michela Stribling

.@atharafzal Good point.

Karin Broecker

I agree. Retailers started, but other industries are on board now. ...and in some cases surpassed retail #big data #TEDatIBM

Michael Poplavski4

Question - In the past data was collected by manual methods where you can rigorously ensure validity of your dataset. What are the start of art techniques for automating data validity in a streaming big data fashion/challenges going forward? - Mike P.

3 Votes Vote

John Furrier

Automated listening is the huge thing I see; Then semantic analysis will give contextual relevance to the data in question; data in context is very important

For us, we still have some manual review to ensure accuracy

Michael Poplavski

Context is very important in limiting down the set of possibilities. I believe there is going to have to be manual intervention for a while.

Kevin Gray0

Anyone share some examples of Big Data being used not only in B2C but B2B?

welll...a lot of companies like hmm IBM for one thing is involved in connecting with #socbiz & #bigdata w/ customers!

Kevin Gray

I know what we are doing at IBM...wondering what others are doing with big data in B2B. There are lots of examples in B2C...

Sarah Gibb0

A1: What problem's CAN'T #bigdata address is a better question. It's a matter of information and what you can do with the right information.

A1: #bigdata can't answer emotionally based questions - at least not accurately @Sarah_Gibb

Michela Stribling

.@markfidelman Oooh, that's a great point!

Kate Haughton

I agree. It does come down to harnessing the intelligence found in the RIGHT information. Companies need solutions to help them mine through the copious amounts of data to discover what the RIGHT information looks like.

IBM Social Business36

Q2: There are many ways to analyze data in every industry -- do some leverage analytics and #socbiz better than others?

6 Votes Vote

The best companies are integrating many data sources to develop strategic insights

5 Votes Vote

Airlines are doing some pretty amazing things. #IBM and #watson is helping!

6 Votes Vote

John Furrier

social data is a requirement for #socialbusiness

3 Votes Vote

Daniel Davis

Seems like healthcare is setting some good examples as well.

@furrier right john! the trick is doing so in real time@

@ambarmstrong Right! airlines are in such a highly competitive industry that to offset low margins can use #ibmwatson to help them in predictive analytics

Chris Yaldezian

Banks are doing a lot of quiet activity integrating big data into their processes

The Weather Company

I think entertainment is big industry followed by financial services

Kristi Eells

A2 it's easier in some industries than others to gain access to #analytics and #socbiz. Financial/banking institutions have more compliance/security issues to be mindful of than retail, for example.

Andrew Grill

A2 companies in the CPG/FMCG space are leveraging social data and turning this into key market insights in innovative ways

A2 @IBMSocialBiz which industry can't really benefit for #socbiz & #analytics - it's mainstream for banks, govt, healthcare, etc.

lets not forgert #financial services companies. masters at #analytics

A2 For example, taking data from LinkedIn, Twitter and your database to reach customers across channels

Andrew Grill

A2 telecommunication companies have also learned how to capture social data and harness it to drive a better customer service experience

Laurie Johnson

Retailers are also doing this well with the ability to provide personalized recommendations.

Samantha Klein

A2: Yelp is doing some pretty awesome things with it - for ex: if it's raining it will suggest seeing a movie (personalization is all in the data!)

cnygard

Systems with robust systems of record lend themselves to better understanding of the operations

I love how #analytics is making our shopping experiences better.

Chris Clark

Retail, specifically online retailers without brick and mortar storefronts

Samantha Klein

A2: agree with @rducre retail is killing it with big data - from Starbucks to Kohls!

Mei Burgin

Seems like retail, FSS and telco are ahead of the game

Sarah Gibb

@Kristi_Eells I'm always surprised to see exactly what data is accessible. More than I would think.

Samantha Klein

A2: Warby Parker, Bonobos and Birchbox are killing it in terms of #socbiz and #bigdata - they are truly making consumers feel like individuals

Sarah Gibb

@samjoyk A2: Not to mention Target ;)

gregg gullickson

Some police forces are using data and analysis well.

Camille Brandon

@samjoyk agreed! Warby Parker especially

So true @Sarah_Gibb

Cities use big data and geotagging for predictive analytics on all sorts of impacts and services.

Matthew Cleveland

agreed that retail are and would expect to be ahead in this. There are still many people who find the whole thing a bit stalker-eske...

Kari Ann Briski

yes that's why a one-size-fits-all product won't work, and IBM Services could excel... companies like Amazon, Pinterest and Square are examples of success

gregg gullickson

@ambarmstrong Yet the airlines can still be very annoying and impersonal.

gregg gullickson

@MattPCleveland Understand. Yet when I buy a book in person at Barnes & Nobel (for example) using my B&N card I'd appreciate them acknowledging that I'm a frequent shopper and I'd like them to highlight relevant new books in the store to me.

Matthew Cleveland

@gully1965 Absolutely, I just think some people fear big business knowing 'too much' about them

Mei Burgin

@gully1965 Totally. actually many police forces use IBM's i2 suite of police intelligence offerings