TEDatIBM

Reimagining Big Data
Imagine if you could use the power of big data to transform your business & customer engagement.
   10 years ago
#TEDatIBMReimagining InnovationExperts discuss how workforce optimization and internal collaboration can drive bottom line results.
IBM Social Business
Q2: There are many ways to analyze data in every industry -- do some leverage analytics and #socbiz better than others?
Mark Fidelman
The best companies are integrating many data sources to develop strategic insights
Amber Armstrong
Airlines are doing some pretty amazing things. #IBM and #watson is helping!
John Furrier
social data is a requirement for #socialbusiness
Daniel Davis
Seems like healthcare is setting some good examples as well.
Amber Armstrong
@furrier right john! the trick is doing so in real time@
Athar Afzal
@ambarmstrong Right! airlines are in such a highly competitive industry that to offset low margins can use #ibmwatson to help them in predictive analytics
Chris Yaldezian
Banks are doing a lot of quiet activity integrating big data into their processes
Samantha Klein
The Weather Company
SVGeek
I think entertainment is big industry followed by financial services
Kristi Eells
A2 it's easier in some industries than others to gain access to #analytics and #socbiz. Financial/banking institutions have more compliance/security issues to be mindful of than retail, for example.
Andrew Grill
A2 companies in the CPG/FMCG space are leveraging social data and turning this into key market insights in innovative ways
Athar Afzal
A2 @IBMSocialBiz which industry can't really benefit for #socbiz & #analytics - it's mainstream for banks, govt, healthcare, etc.
Amber Armstrong
lets not forgert #financial services companies. masters at #analytics
Mark Fidelman
A2 For example, taking data from LinkedIn, Twitter and your database to reach customers across channels
Andrew Grill
A2 telecommunication companies have also learned how to capture social data and harness it to drive a better customer service experience
Laurie Johnson
Retailers are also doing this well with the ability to provide personalized recommendations.
Samantha Klein
A2: Yelp is doing some pretty awesome things with it - for ex: if it's raining it will suggest seeing a movie (personalization is all in the data!)
cnygard
Systems with robust systems of record lend themselves to better understanding of the operations
Amber Armstrong
I love how #analytics is making our shopping experiences better.
Chris Clark
Retail, specifically online retailers without brick and mortar storefronts
Samantha Klein
A2: agree with @rducre retail is killing it with big data - from Starbucks to Kohls!
Mei Burgin
Seems like retail, FSS and telco are ahead of the game
Sarah Gibb
@Kristi_Eells I'm always surprised to see exactly what data is accessible. More than I would think.
Samantha Klein
A2: Warby Parker, Bonobos and Birchbox are killing it in terms of #socbiz and #bigdata - they are truly making consumers feel like individuals
Sarah Gibb
@samjoyk A2: Not to mention Target ;)
gregg gullickson
Some police forces are using data and analysis well.
Camille Brandon
@samjoyk agreed! Warby Parker especially
cnygard
Cities use big data and geotagging for predictive analytics on all sorts of impacts and services.
Matthew Cleveland
agreed that retail are and would expect to be ahead in this. There are still many people who find the whole thing a bit stalker-eske...
Kari Ann Briski
yes that's why a one-size-fits-all product won't work, and IBM Services could excel... companies like Amazon, Pinterest and Square are examples of success
gregg gullickson
@ambarmstrong Yet the airlines can still be very annoying and impersonal.
gregg gullickson
@MattPCleveland Understand. Yet when I buy a book in person at Barnes & Nobel (for example) using my B&N card I'd appreciate them acknowledging that I'm a frequent shopper and I'd like them to highlight relevant new books in the store to me.
Matthew Cleveland
@gully1965 Absolutely, I just think some people fear big business knowing 'too much' about them
Mei Burgin
@gully1965 Totally. actually many police forces use IBM's i2 suite of police intelligence offerings
Amber Armstrong
A1: Companies are using #analytics to create #roi
Amber Armstrong
haha.. it really is the key!
Athar Afzal
:)! that's all we need to convince the world to do in order to adopt!
Seth MB Marquart
Or as James McQuivey put it return on Disruption #ROD @ambarmstrong
Wyatt Urmey
Great tool to show industry differences in analytics use http://www.ibm.com/s...
IBM Tech Trends
Which industries set the pace in these key technology trends? Select a trend to begin.
Samantha Klein
Think it's critical to remember that it starts - but doesn’t end with - #bigdata
Sarah Gibb
Absolutely! #Bigdata is a tool, not a solution.
Samantha Klein
A1: Improve customer service interactions #bigdata
Matt Denning
pair that with #analytics and its a match made in heaven
IBM Social Business
Great conversation on Q1, let's move on to Q2.
Sunil Patnaik
Is there some one thinking beyond social business
Wyatt Urmey
The topics intermingle, but are often talked about seperately. Social data feeds big data, like machine data
Kevin Gray
Big Data and Analytics, Cloud, Social and Mobility are four forces that are converging in Sales Performance Management. Check out World at Work: Spotlight on Sales conference for session.
Samantha Klein
A1: Companies are able to predict exactly what customers want before they ask for it #bigdata
Kevin Gray
Absolutely Sam. Predictive Analytics and Sales Performance Management are hot topics these days.
Wyatt Urmey
and CRM, too, where they unite
Kevin Gray
Organizations are using big data and analytics to uncover new insights and sales opportunities.
Athar Afzal
and this helps them plan out for future product enrollment@kevingrayIBM
Kate Haughton
Yes. When you can use it to get biz and IT leaders within an org coming together to realize #value from that data for the better of the business, that's truly #smart.
Laurie Johnson
Companies can use big data and analytics for use in propensity models to focus on the segments that are most like to turn to sales opportunities.