VMAX3

VMAX to the Power of 3
Ask Brian Gallagher, Fidelma Russo, & Barry Burke anything about the new VMAX platform
Timeline
John Furrier
Lets not forget the importanct of Backup & Recovery so for @guychurchward I have to ask what is going on with ProtectPoint?
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Yogesh Agrawal
ProtectPoint gives the power in the hands of the app team, eliminates the need for backup servers and makes backup faster by sending data directly from VMAX3 to DataDomain.
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Fidelma Russo
tired of excess media servers & NW 4 backups. backup directly from VMAX to DD with protectpoint
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Rodrigo Gazzaneo
best of breed primary storage meets the best of breed PBBA #ProtectPoint
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John Furrier
@yagrawal most customers don't put backup & recovery on front burner in architecture and design? What should they dow to make it scale for the new architectures of cloud?
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Barry Burke
Net - a significant TCO benefit (less hardware) plus unmatched Agility for Database & Backup Admins
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Luis Bonilla
@yagrawal Do you feel this replaces or complements EMC's own backup product line like Avamar?
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Yogesh Agrawal
Backup needs to evolve in this world of cloud/peta scale. Customers need to rethink backup. That's what we are doing with ProtectPoint. It complements existing solutions from EMC - example, you can centralize manage ProtectPoint with our solutions
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Barry Burke
Backup is being redefined right in front of us - it's becoming more of a "Continuum of Protection" from real-time replicas to backups to archives...
Rob Reynolds
@storageanarchy What is the status of META Volumes and Gate Keepers in the #VMAX3.
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Brian Gallagher
Metas & GateKeepers! My favorite topics!
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Barry Burke
I'm happy to say: Metas have left the building. Hypers have left the building. Gate Keepers have left only footprints...
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Rob Reynolds
mine too....
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Rodrigo Gazzaneo
@storageanarchy I miss those binfiles of my old 3830 ... they are so 1999s!
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Burhan Halilov
@storageanarchy How does this affect SRDF to VMAX1/2 ?
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Barry Burke
As always, we invest a ton in interoperability with prior generations - especially for SRDF. The differences are managed in Solutions Enabler
Erik Comperen
The VMAX3 Hypermax O/S and Dynamic Virtual Matrix introduces dynamic compute and processing power at the right place at the right time!
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John Furrier
Erik is hypermax a hypervisor or SW OS? or both
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Jeff Frick
vGazza
RT @BGallagher32: @furrier HyperMax is the first combined storage hypervisor & OS in the industry. #VMAX3 http://t.co/51EBWBD5...
in 3 minutes
Quoted By @JeffFrick
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Fidelma Russo
SW OS with a data service hypervisor
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Jeff Frick
kcornwall
RT @yagrawal: @furrier VMAX3 focuses on the needs of apps with service levels. It focuses on "what" the app needs, not "h... #VMAX3 http://…
a few seconds ago
Quoted By @JeffFrick
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Jonathan Siegal
yes - the new Dynamic Virtual Matrix makes VMAX3 ideal for hyperconsolidation of mixed workloads
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Yogesh Agrawal
HyperMax allows traditional and new data services to be run embedded.
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Jonathan Siegal
#VMAX3 Dynamix Virtual Matrix can dynamially allocate processing power where it's most needed
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Erik Comperen
@vGazza Fidelma Russo is right. It is a SW OS with a data service hypervisor :-)
John Furrier
Brian G you mention HyperMax in this thread below https://www.crowdcha... explain what it is HyperMAX OS why is it important?
VMAX to the Power of 3
Lets start with "Tell us the bottom line" on the new VMAX intro and product - what's the main deal? for industry, customers, and partners? Give specifics
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Brian Gallagher
HyperMax is the first combined storage hypervisor & OS in the industry.
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Brian Gallagher
It provides ability to embed data services directly onto the data plane. Key characteristics around real time, non-disruptive & direct HW access
Stuart Miniman
In looking at big data, mobile and cloud workloads (BigMoCo) - we typically see scale out architectures with an emphasis on sw on less expensive hw. How does VMAX play in this world or is that for the rest of the EMC portfolio like XtremIO and Isilon?
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Barry Burke
There are clearly BigMoCo apps that have enterprise availability requirements; I'd say that most of EMC's portfolio is relevant to this space.
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Fidelma Russo
vmax plays . Acquisition of twinstrata is key . tight integration with #vipr and #vmax
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Stuart Miniman
@storageanarchy can you unpack for us why people shouldn't think of VMAX as a monolithic hw box? :)
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Barry Burke
Many Big Data apps harvest nuggets of gold from their Data "Ocean" - these nuggets often demand enterprise protection and availability.
CrowdFather
I will ask the hard question. Are you afraid of Pure Storage? They have been making lots of noise saying they are eating EMC lunch? Are they?
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Barry Burke
Most customers wouldn't consider a dual-controller solution of ANY kind as a true competitor to multi-controller enterprise platform.
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Brian Gallagher
It's an apples to oranges comparison.
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John Furrier
@BGallagher32 @storageanarchy so they are kipping at your ankles but not serious? Is that what you're saying. I don't see Pure putting EMC out of business
John Furrier
Barry to your response in this thread https://www.crowdcha... please share How VMAX is revolutionary? others can feel free to weight in. thx
VMAX to the Power of 3
Lets start with "Tell us the bottom line" on the new VMAX intro and product - what's the main deal? for industry, customers, and partners? Give specifics
[+] Show Hidden Comments
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Fidelma Russo
allocates processing cores dynamically moving to where the applications need it - industry first
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Barry Burke
VMAX3 is the first (only) platform that hosts Data Service apps, such as replication, backup, file as VMs running directly within the array...
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Fidelma Russo
provisioning applications through defining service level objectives .. slo based provisioning
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Jeff Frick
AQuiltingJewel
RT @storageanarchy: @furrier VMAX3 is the first (only) platform that hosts Data Service apps, such as replication, backup, file... #VMAX3 h…
in 3 minutes
Quoted By @JeffFrick
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Yogesh Agrawal
VMAX3 focuses on the needs of apps with service levels. It focuses on "what" the app needs, not "how" storage accomplishes it.
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John Furrier
@FidelmaRusso what has changed the most in provisioning with the moves to the cloud? what should customers focus on when figuring out how to pick right tech?
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Fidelma Russo
customers expect simplicity and agility. pick technology that speaks in the language of the app owner
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Yogesh Agrawal
Cloud requires agility and simplified provisioning. With VMAX3, provisioning is very simple and service level driven. Customer needs to specify how much storage they need, at what service level and to what host!
John Furrier
Lets start with "Tell us the bottom line" on the new VMAX intro and product - what's the main deal? for industry, customers, and partners? Give specifics
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Fidelma Russo
more powerful,trusted and agile ... best out there
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Fidelma Russo
new hypermax os, dynamic virtual matrix
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Barry Burke
It all starts with the Data Services Platform...revolutionizing how IT will build their data infrastructure going forward.
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Yogesh Agrawal
For customers: 50% lower TCO
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Brian Gallagher
Benefits to customers are around TCO & IT Process Automation for Hybrid Clouds
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John Furrier
@BGallagher32 What TCO are you referring too? Can you drill down on that piece.. where is the TCO benefits ?
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Brian Gallagher
In traditional environments, it's greater consolidation & savings. With HyperMax ability to reduce cost of Data Services - mobility, cloud access, backup, etc.
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Yogesh Agrawal
Dramatically simplified management lowers the TCO
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John Furrier
@yagrawal @storageanarchy @BGallagher32 @FidelmaRusso What is the “big picture” benefit of the new VMAX for customers?
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Barry Ader
TCO, performance, consolidation - Powerful, Trusted and Agile. Consolidation Monster i think is what David G said
John Furrier
Welcome everyone to this new Live CrowdChat with EMC top execs talking VMAX. It's a crowd conference so we will post questions and please post your own questions or discussion topics. EMC brass will try to answer them all.. let rock n roll
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Crowd Captain
welcome aboard Brian G and EMC leaders.
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Brian Gallagher
Hi John. Looking forward to another CrowdChat
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Fidelma Russo
great to be here
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Barry Burke
Ready to Rock and Roll!
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John Furrier
you guys are innovative - thx for doing this.. live crowd conference. Lets see if you have the same fast fingers like @jburton :-)
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Yogesh Agrawal
Thanks for having us
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CrowdFather
No offense to other enterprise vendors but @emccorp exec are the coolest and most relevant on social media. They have guts and aren't afraid to stand up in public. #leadership
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Jeff Frick
@Crowdfather loves the Godfather
http://www.youtube.c...
Joe Tucci, EMC Defining Big Data - EMC Analyst Summit - theCUBE
EMC and VMware are facing a pivotal year in more than one way writes Wikibon Analyst Stuart Miniman in "The Pivotal Move for EMC and VMware". In one sense, o...
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John Furrier
@Crowdfather Joe Tucci sets the tone; Burton Gallagher and all the top guys work hard and play hard. All that's great but they are customer focused big time
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John Furrier
@JeffFrick I called Joe Tucci the CEO of the decade. No one else yet has made that call @dvellante was there with me on @theCUBE three years ago when I made that call. #truth for sure
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Brian Gallagher
@EMCCorp, we say that "Hard Work gets you....well, more hard work"
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Jeff Frick
kcornwall
RT @Crowdfather: @furrier No offense to other enterprise vendors but @emccorp exec are the coolest and most relevant on soci... #VMAX3 http…
2 minutes ago
Quoted By @JeffFrick
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