RedefinePossible

Ask Me Anything- J Burton
Bring out your questions! Ask Jeremy Burton, EMC President Products & Marketing, absolutely anything
Crowd Captain
Hats off to EMC for pushing the envelope for CrowdChat app - our plane in hudson moment for our public beta release. Kudos @jburton and team. Our #devops app scaled nicely thanks for driving it hard and fast with such high quality!
Jim Canto
I was just looking at this #crowdchat #engagement stats and definitely had a #wow moment.
John Furrier
EMC has invested in social long time ago; of course we love them @theCUBE and now #crowdchat
Felipe Henriquez
EMC is working hard in Lead the industry, a great move could be produce enegy and space saving systems, EMC is working in that line in the huge Storages systems?
Jeremy Burton
storage industry needs more density... less energy, lower cost. shingle drives, HAMR drives etc 60TB in 2.5' ... TLC flash etc.
Rodrigo Gazzaneo
I love #EMCECS density : 3TB in a rack. Very "green".
Jeremy Burton
Why store petabytes when you can store terabytes <Dr Evil laugh>
Rodrigo Gazzaneo
good point @jburton. I love #EMCECS density : 3PB in a rack. Very "green".
Felipe Henriquez
what about performance on those kind of Drives?
Rodrigo Gazzaneo
@jburton that happens when you are still thinking on second platform scale
Rodrigo Gazzaneo
this capacity density o #EMCECS is lower performance. Think #Flash if you need performance and low footprint.
Rodrigo Gazzaneo
#XtremIO is dense if you have a good use case for data deduplication. Very green to
Jeremy Burton
data reduction is key for flash density right now. That said, the new Viking DAE (In VMAX) is 192TB in 3U ... raw.
John Furrier
Why is Hadoop such a critical piece of the Isilon product news? Isilon has been in big data before big data was called big data.. how is it evolving?
Jeremy Burton
people have 100s of TB in Isilon. Takes days to move that stuff into a Hadoop cluster... why not just analyze it in place... save days
Bert Latamore
@jburton If you have other data to add -- eg social media -- you might. Otherwise no reason. hadoop is a file system for ingestion of large amounts of data, not a database engine.
John Furrier
@BertLatamore Isilon is in all the big #webscale leading infrastructures - the ones running the web and mobile datacenters
Rodrigo Gazzaneo
ingest with NFS, SMB, HDFS, Swift, etc. Analyze where data is. And more efficient than 3-way mirror of native HDFS protection.
Jeremy Burton
think Hadoop will not be a single solution space.
Jeremy Burton
DAS has a play (big data, low $/GB) ... but DSSD has a play (real time, shared storage, high $/GB) ... nothing is "wrong".
David Silvestri
advantage of RPA and VPLEX is allowing EMC's diverse solutions to talk to each other. Doesn't it make sense just to bring those features natively into the products?
Jeremy Burton
tough to be both vertically integrated and horizontally opposed.
John F. Kim
What is the significance of the Dynamic Virtual Matrix in the new VMAX3? (Other than enabling new acronyms.)
Jeremy Burton
ability to direct compute and memory to where its needed most at any point in time .... front end, back-end, data services.
Jeremy Burton
even more important now we can put 384 cores on there.
John F. Kim
Got it, thanks, Jeremy.
Jeff Frick
What keeps you up at night?
Next big hill to take?
John Furrier
great question; but does he even sleep :-)
Jeremy Burton
4 kids and a dog
Bert Latamore
Is EMC moving to software-defined storage (SDS) and if so do any of today's announcements relate to SDS?
Jeremy Burton
ViPR 2.0 General Availability.
Bert Latamore
And would SDS solve the issue of unifying XtremIO all flash arrays with EMC disk arrdays?
Jeremy Burton
ViPR 2.0 contains sw-define block, object and hdfs storage system
Jeremy Burton
we packaged ViPR 2.0 up with commodity storage systems to make ECS - Elastic Cloud Storage. The Vatican is our first customer - 3PB rack.
Jeremy Burton
got to seperate control plane and data plane.
Stuart Miniman
Interview with the Vatican http://www.youtube.c...
Luciano Ammenti - EMC World 2014 - theCUBE
Luciano Ammenti, Biblioteca Apostolica, Vaticana, (The Vatican Library) with John Furrier and Dave Vellante at EMC World 2014 @thecube #emcworld
Jeremy Burton
"Unifying XtremIO with other EMC arrays" - that's a control plane issue - manage them in the same way ... yes, ViPR does that
Bert Latamore
I was thinking in terms of XtremIO as tier 2 with existing EMC disk as Tiers 2/3 with dynamic data movement among them based on the amount of use of the data.
Bert Latamore
Sorry XtremeIO as Tier 1
Sylvie Otten (Sollod
I recall seeing a nice SiliconAngle piece on the Vatican & ViPR http://siliconangle....
Bert Latamore
Yes, the rare mss collection was a very interesting piece.
Jeremy Burton
why not use a hybrid :-)
Bert Latamore
@jburton Because you want to use the storag you have already purchased, which in most cases is mostly EMC.
John Furrier
Has anyone claimed the prize from the XtremIO million dollar guarantee?
Jeff Frick
-> come close?
Jeremy Burton
not yet! But there are more data services now that folks can try.
John Furrier
EMC has not yet had to pay $1m - keep trying IT guys get the dough Goulden dared you at @emcworld come on
Jeremy Burton
<marketing spin=off> if you could do it then we wouldn't be offering a million dollars.
Chris M Evans
@jburton Hopefully most people realised that. It's a fundamental transaction flow in the platform, which of course we know isn't the same for Pure.
Josh Thomas
Can you share how is EMC managing the incredible marketing effort to keep all of the different subtopics coordinated for different verticals and regions (tools, processes, etc.)?
Bert Latamore
Is XtremIO part of ViPR or is it separate from other EMC product families?
Jeremy Burton
XIO is an all flash array - tightly coupled scale out cluster.
Jeremy Burton
ViPR's storage system block / object / hdfs against commodity
Bert Latamore
So what is the upgrade path for users? HP's all flash array, for instdance, is built into the same architecture as its disk arrays.
Jeremy Burton
ViPR controller will "cloak" both XtremIO and ViPR's storage system and present a consistent set of interfaces northbound to things like VMW and Openstack.
Chris M Evans
ViPR is essentially an orchestration/automation layer - mostly tech from the iWave acquisition
Jeremy Burton
@chrismevans VipR is 2 things - controller (orchestration layer) ... and new storage system (block, file, object) on commodity
Chris M Evans
No upgrade/migration path from VNX/VMAX to XtremIO. Migration task.
Bert Latamore
Then what holds EMC customers tdo EMC when they start migrating Tier 1 to all flash arrays?
Jeremy Burton
if you build for disk, you compromise. Only guys who don't have a legit all flash array say otherwise. We have both.
Chris M Evans
@jburton Yes, agree, but at the data layer, none of the components interact (e.g. migrate from EMC to NTAP)
Jeremy Burton
@chrismevans expect the migration layer to come as a ViPR service.
David Silvestri
One option is to virutalize with VPLEX, no? but again you're adding yet another layer to be able to move data from one array to another. Starts getting complicated and expensive having to purchase/license everything
Chris M Evans
@silvestri_73 The problem with replication is almost all of it (natively) is dependent on the hardware architecture (replicating blocks/tracks/objects), which is where it gets tough, hence abstraction.
David Silvestri
@chrismevans agreed, but replication at it's heart is within or external to the box. seems odd that the internal replication function of XtremIO is native, whereas the external replication tool is an add on.
Chris M Evans
@silvestri_73 Could be described as a failure in design, or perhaps a whiteboard feature not yet implemented. Original AFA's weren't good on features! :-)