RedefinePossible

Ask Me Anything- J Burton
Bring out your questions! Ask Jeremy Burton, EMC President Products & Marketing, absolutely anything
Bert Latamore
Is EMC moving to software-defined storage (SDS) and if so do any of today's announcements relate to SDS?
Jeremy Burton
ViPR 2.0 General Availability.
Bert Latamore
And would SDS solve the issue of unifying XtremIO all flash arrays with EMC disk arrdays?
Jeremy Burton
ViPR 2.0 contains sw-define block, object and hdfs storage system
Jeremy Burton
we packaged ViPR 2.0 up with commodity storage systems to make ECS - Elastic Cloud Storage. The Vatican is our first customer - 3PB rack.
Jeremy Burton
got to seperate control plane and data plane.
Stuart Miniman
Interview with the Vatican http://www.youtube.c...
Luciano Ammenti - EMC World 2014 - theCUBE
Luciano Ammenti, Biblioteca Apostolica, Vaticana, (The Vatican Library) with John Furrier and Dave Vellante at EMC World 2014 @thecube #emcworld
Jeremy Burton
"Unifying XtremIO with other EMC arrays" - that's a control plane issue - manage them in the same way ... yes, ViPR does that
Bert Latamore
I was thinking in terms of XtremIO as tier 2 with existing EMC disk as Tiers 2/3 with dynamic data movement among them based on the amount of use of the data.
Bert Latamore
Sorry XtremeIO as Tier 1
Sylvie Otten (Sollod
I recall seeing a nice SiliconAngle piece on the Vatican & ViPR http://siliconangle....
Bert Latamore
Yes, the rare mss collection was a very interesting piece.
Jeremy Burton
why not use a hybrid :-)
Bert Latamore
@jburton Because you want to use the storag you have already purchased, which in most cases is mostly EMC.
John Furrier
Has anyone claimed the prize from the XtremIO million dollar guarantee?
Jeff Frick
-> come close?
Jeremy Burton
not yet! But there are more data services now that folks can try.
John Furrier
EMC has not yet had to pay $1m - keep trying IT guys get the dough Goulden dared you at @emcworld come on
Jeremy Burton
<marketing spin=off> if you could do it then we wouldn't be offering a million dollars.
Chris M Evans
@jburton Hopefully most people realised that. It's a fundamental transaction flow in the platform, which of course we know isn't the same for Pure.
Josh Thomas
Can you share how is EMC managing the incredible marketing effort to keep all of the different subtopics coordinated for different verticals and regions (tools, processes, etc.)?
Bert Latamore
Is XtremIO part of ViPR or is it separate from other EMC product families?
Jeremy Burton
XIO is an all flash array - tightly coupled scale out cluster.
Jeremy Burton
ViPR's storage system block / object / hdfs against commodity
Bert Latamore
So what is the upgrade path for users? HP's all flash array, for instdance, is built into the same architecture as its disk arrays.
Jeremy Burton
ViPR controller will "cloak" both XtremIO and ViPR's storage system and present a consistent set of interfaces northbound to things like VMW and Openstack.
Chris M Evans
ViPR is essentially an orchestration/automation layer - mostly tech from the iWave acquisition
Jeremy Burton
@chrismevans VipR is 2 things - controller (orchestration layer) ... and new storage system (block, file, object) on commodity
Chris M Evans
No upgrade/migration path from VNX/VMAX to XtremIO. Migration task.
Bert Latamore
Then what holds EMC customers tdo EMC when they start migrating Tier 1 to all flash arrays?
Jeremy Burton
if you build for disk, you compromise. Only guys who don't have a legit all flash array say otherwise. We have both.
Chris M Evans
@jburton Yes, agree, but at the data layer, none of the components interact (e.g. migrate from EMC to NTAP)
Jeremy Burton
@chrismevans expect the migration layer to come as a ViPR service.
David Silvestri
One option is to virutalize with VPLEX, no? but again you're adding yet another layer to be able to move data from one array to another. Starts getting complicated and expensive having to purchase/license everything
Chris M Evans
@silvestri_73 The problem with replication is almost all of it (natively) is dependent on the hardware architecture (replicating blocks/tracks/objects), which is where it gets tough, hence abstraction.
David Silvestri
@chrismevans agreed, but replication at it's heart is within or external to the box. seems odd that the internal replication function of XtremIO is native, whereas the external replication tool is an add on.
Chris M Evans
@silvestri_73 Could be described as a failure in design, or perhaps a whiteboard feature not yet implemented. Original AFA's weren't good on features! :-)
Kennedy Saul
https://www.crowdcha... Did somebody say that #EMC and #SAP had a great partnership - Yes, #DSSD will #RedefinePossible for #HANA @jfurrier @jburton

John Furrier
yes that was me
Kennedy Saul
Pictorial evidence abound!
Jeff Browning
Can you share #EMC's vision for the converged infrastructure / platform, especially for apps like Oracle?
Jeremy Burton
Right now we're doing pretty well with VCE and VSPEX. IDC dont count 50% of our VSPEX revenue so we're actually doing better there than most folks thing.
Jeremy Burton
We have some wild stuff under wraps that will form the basis for the next generation.
Jeremy Burton
at scale CI systems will be disaggregated pools but managed as a single system.
John Furrier
VCE has been crushing the marketplace in terms of uptake
John Furrier
Can you explain what a Data Lake is and why customers want it?
John Furrier
I prefer to call it an "ocean" but that is not taking hold..lakes sound so small and not dynamic
Tim Crawford
Is this the "nicer" version of Data Landfill?
Jeff Frick
Lake is not the right word.
David Silvestri
Better than Data Pond
John Furrier
@JeffFrick oceans have currents; streams too; lakes are stagant that is #DWBI of old
Bert Latamore
Agree. I don't like "data lake" but it seems to be the term people are using.
Tony Foster
Think of the great lakes...
Chris M Evans
@BertLatamore I didn't like "Big Data" but there we are, we're stuck with them unless we invent them!
Rodrigo Gazzaneo
I think for many companies that can't analyze their data today, the dormant "lake" is a good image
John F. Kim
And better than data teapot or data bathtub
Jeremy Burton
got to this one late.
Jeremy Burton
have heard this thing called a "Data Landing Zone" as well
Jeremy Burton
folks want to dump data into HDFS and not go through the data warehouse ETL hell.
Jeremy Burton
dump it, map reduce it, analyze it. More stuff in one place... better information. Retailers, banks are leading edge
John Furrier
@jburton are you happy with your decision 4yrs ago with the them Cloud Meets Big Data? Whats met your expectation and what didn't?
Bert Latamore
Big Data Jailhouse?
Sylvie Otten (Sollod
And who says a lake is small? The Caspian Sea is considered the largest lake in the world! ;-)
John Furrier
@jburton sounds like aircraft carrier on the "ocean" - i'm not giving up on my meme of data ocean :-)
Jim Canto
I don't think a terrestrial oriented metaphor can do data justice.