RedefinePossible

Ask Me Anything- J Burton
Bring out your questions! Ask Jeremy Burton, EMC President Products & Marketing, absolutely anything
Crowd Captain
@jburton do you have a question you would like to ask the crowd? Post it we will try to answer
Jeremy Burton
If you were at EMC and ran products what would you do with this portfolio ?
David Silvestri
standardize the interfaces. Unisphere is a good first step. Coming up with a standardized CLI would be great
Chris M Evans
Tough question - I'd look to harmonise the features/functionality where possible and simplify. VMAX & VNX could move to a single platform for instance.
Chris M Evans
I would also focus on (native) data mobility - ability to move objects/files/LUNS between platforms to make ViPR truly useful.
David Silvestri
Only reason VNX and VMAX haven't merged is customer install base. If you could bring Flare and Enginuity together, or hide it behind an interface, would be easier.
John Furrier
@jburton You have to give customers a way to manage the silo'd "stovepipes" - we hear that is the biggest complaint
Henrik Wagner
Continue listening to clients as well as use innovation to find better ways to solve the same problem we are already solving today
John Furrier
@jburton great crowdsourcing data; std mgt will be winner for #winning across the portfolio of EMC
John Furrier
Well done @EMCcorp @jburton - thx for sharing the data heon Crowdchat #crowdsourcing conversations
CrowdChat
We're adding 30 more minutes to this awesome chat!
Bert Latamore
Does EMC have a solution for controlling the "noisy neighbor" problem?
Jeremy Burton
ScaleIO does - it was designed for that environment
Chris M Evans
VMAX did have backend physical I/O prioritisation as a feature - not front-end host QoS.
Chris M Evans
True QoS almost impossible to implement with spinning disk where the I/O response time is unpredictable.
Bert Latamore
@chrismevans Agreed. SolidFire has a solution on all-flash. Not sure about the new HP array.
Rodrigo Gazzaneo
#VMAX has Host Ports I/O Limits too
Rodrigo Gazzaneo
and #VMAX has dynamic cache partitioning as well
Chris M Evans
@vGazza Yes, however those features are focused on workload balancing to optimise the array throughput, not to implement a QoS service level.
Rodrigo Gazzaneo
@chrismevans Host Ports I/O Limits can actually limit bandwidth and throughput per Storage Group
Rodrigo Gazzaneo
@chrismevans thus reducing "noisy neighbor" by enforcing predictability to service multiple tenants
Chris M Evans
@vGazza But that's done as a physical workaround; needs to be turned on it's head - deliver what the app needs not simply throttle the pathways.
Rodrigo Gazzaneo
@chrismevans if you are xSP and sell $/IOPS it would be nice to be able to model the performance available for each consumer, I guess
John Furrier
If the #crowd wants more time vote this and at 15 votes we'll add another 30 mins
Dave Vellante
Jeremy what's the #1 request you hear from customers that you're responding to product-wise?
Jeremy Burton
Drive cost out, help us manage data growth -- from IT
Jeremy Burton
from biz guys (who something don't bring IT to the meeting) - "we need to become a s/w company"
Stuart Miniman
@jburton does "become a sw company" refer to creating new offerings fast?
Dave Vellante
So is data growth still viewed as a problem more than an opportunity in your view?
Bert Latamore
So how high does XtremIO now scale up in a single array?
Jeremy Burton
in a single x-brick ?
Jeremy Burton
scale-out to 120TB
Bert Latamore
In a single arrday. IBM tops at 1Tbyte, HP's new array is clsoe to 2 TB & SolidFire is at 2.8 TB.
Bert Latamore
Scale out was my next question. Both are important. Some applications need large scale up capabilities.
Jeremy Burton
XIO shares memory - it is not a loosely coupled cluster (like ScaleIO) ... many folks will argue over whether this is a scale-out or scale-up design!!
Chris M Evans
Q: Has EMC had any (real) success in getting ViPR to support non-EMC platforms (outside of NTAP and SMI-S)? If this can't be done, does ViPR fail?
Jeremy Burton
we now support over 20 different 3rd party arrays - big hump was supporting Cinder southbound out of ViPR controller. EMC arrays and some 3rd party (NTAP, HDS) we did native drivers for
Chris M Evans
follow up - does ViPR need some kind of data migration feature to move between disparate platforms, to be more truly "software defined"?
CrowdFather
Needs to be said; @jburton is kicking ass at this crowdchat
Crowd Captain
Yes EMC is very innovative and that comes from @jburton from Day 1 when he joined EMC he pushed the envelope that's why he's President now cc @furrier
John Furrier
Well done @EMCcorp @jburton - thx for sharing the data heon Crowdchat #crowdsourcing conversations
David Silvestri
Are you concerened about overlapping products? Should I look at XtremeIO now, or should I wait for DSSD? Different products, but with lots of overlap.
Jeremy Burton
depends on what you're trying to do.
Jeremy Burton
not concerned at all - gaps are worse than overlaps
Dave Vellante
I love that angle. Key is to manage the overlap with a layer that customers can have a singular view
Bert Latamore
And not confuse the market as IBM discovered in the 1980s.
David Silvestri
Hopefully this is where ViPR is going. Multiple tools with a single management solution to put the data where it needs to be
Jeremy Burton
Specificially - XIO is an "array" - data services... latencies in the mS. DSSD is server-side flash... latencies < 50uS.
Jeremy Burton
VipR is 2 things - control plane ... a cloaking layer to present common north bound interfaces to things like VMW and Openstack...
Jeremy Burton
and a new storage system (Object, HDFS, block) designed to run against commodity drives
John F. Kim
@jburton Is there any overlap between DSSD and XtremSF PCIe flash cards?
David Silvestri
Will the Twin Strata aquisition move beyond the block side of the world? Perhaps to allow for global companies that need geographically dispersed file solutions?
Jeremy Burton
we need to do file as well. Isilon has their own Cloud Pools coming in '15
David Silvestri
As a customer, would be nice if every solution didn't require it's on special plug-ins. My view of EMC is you have a huge market advantage and bring those techs together should be key.
David Silvestri
ViPR is a start in being able to manage multiple products. But requiring different products for specifics is kind of flying in the face of SDS. A product that can do both, hardware or software makes your end users life easier
Jeremy Burton
never encountered a storage product that can do <50uS latency, and cost $0.05/GB/mth and does block and file. Good luck finding one thing that can do everything :-)