EMCWorld

EMC’s Ask Me Anything
It’s back! Ask Me Anything w/Jeremy Burton is ON for EMC World 2016—join him LIVE May 3
   3 years ago
#EMCWorldEMCWorld #theCUBE SiliconANGLE's 7th year with #theCUBE coverage of EMCWorld - Join the Conversation
John Furrier
Q: There’s a lot of buzz about Virtustream. Why is this so sexy and is it proprietary for EMC products? @virtustream @bgracely
Jeremy Burton
Cloud is sexy right now... and VS is Cloud. Running SAP with public cloud economics AND a guaranteed service level is unique.
Jeremy Burton
re: "proprietary" ... isn't AWS, Google and Azure ?
Jeremy Burton
but u can connect any array or backup product to VS if that's what u mean...
John Furrier
Jeremy is Virtustream too narrow? if not why?
Jeremy Burton
remember they are still small. We have to focus or we won't be successful. Competing with AWS is not a spray and pray proposition - we need to focus on what we're good / differentiated at.
John Furrier
How is the SAP relationship going?
John Furrier
Sounds like Virtustream is for traditional IT workloads
Jeremy Burton
yes - AND they will run Pivotal Cloud Foundry for cloud native apps - a community that we know very well.
Jeremy Burton
there's nothing to stop anyone using VSC as a S3-compatible object store... but that's not our focus. We're focus on a back-end to EMC primary storage and backup (for now)
Christoph Streubert
How often did you have to rehearse the unity wa throughout? That was cool
Jeremy Burton
you dont want to know. It started working at 5.30am
Jeremy Burton
no - new code base. Green field design.
Jeremy Burton
part of Unity has been in the VNXe - the transactional filesystem
Jeremy Burton
i predict Unity will blow people's minds as we get through the year. Nimble, Pure etc are in for a rough ride.
Christoph Streubert
Worth the effort. The crowd loved it
John Furrier
@jburton how disruptive is the price point? or is there other disruption in the Unity product
Christoph Streubert
@jburton not only unity. But vxrail is an amazing package. Also great for EMC channel
Jeremy Burton
Unity + VxRail + Dell Channel = $$$$
John Furrier
Q: This year’s theme is modernizing the data center. What does that mean and how do the products announced at the show support that?
Jeremy Burton
we're trying to have a pragmatic way for IT folks to begin their journey to the cloud. It starts with modernizing their infra
John Furrier
@jburton software or systems? or both
Peter Eicher
How do you define modernization? Automation? Self-service? Those are some of the themes I see.
Jeremy Burton
i think there's a systems part of it - flash, scale-out etc. but the more important part is automation and self-service. That's the gift that keeps on giving
Sathya Sankaran
When in-house IT is modernized, do you foresee a slowdown in migration to Cloud?
Jeremy Burton
yes. Public Cloud is so attractive not because its cheaper (it isn't) but because its WAY better than most IT departments. Over time that gap will narrow and folks will look at cost a bit more.
John Furrier
Q: Native Hybrid Cloud—what is it and why do organizations need it?
Jeremy Burton
Developer Cloud - DevOps processes atop a sw-defined on commodity infra.
Peter Eicher
@jburton Challenge is getting cloud compute to act on system-of-record data, much of which isn't leaving the data center any time soon.
John Furrier
@jburton would you say #devops is mainstream now verses few year ago and if so how is it being operationalized
Jeremy Burton
stil not mainstream IMHO. Every company in every industry will need to become a s/w company... when that happens you'll see DevOps everywhere.
Peter Eicher
Mainstream if not entirely widespread. To borrow an IBM-ism, it's the API-economy. You need an API on top of infrastructure so DevOps can hook in.
John Furrier
Big question for Jeremy: What are the remaining barriers to the close of the merger? What are the top focus areas for you?
Jeremy Burton
i'm not the expert here but two things come to mind a) shareholders need to vote! b) regulators of certain countries need to approve. I'm sure there are things i don't know about as well!
Jeremy Burton
Focus for me is still keeping the EMC innovation engine cranking ... but now also planning the new marketing org
John Furrier
What does Dell marketing have that you like and what does EMC have that you like - how do you blend them?
Jeremy Burton
Dell does branding in part because of their focus on consumer and volume businesses. They also do a great job with lead tracking & lead flow... operationally excellent.
Tony Foster
I keep hearing this as I walk around #EMCWORLD. Will there be an EMC World 2017?
Jeremy Burton
i look at EMC World as the technical community.. not the name or venue. Expect that the technical community will meet next year with the Dell tech community... for a bigger and better show :-)
Peter Eicher
@jburton Dell + EMC. You're gonna need a bigger boat! [insert Jaws GIF]
Tony Foster
VCE has traditionally been VMware Cisco and EMC. Will VCE products still continue to be available with Cisco products?
Jeremy Burton
Yes. VBlock will be VMW, Cisco, EMC forever. We also have VxRail and VxRack in the family - they also potentially will use Cisco products, but expect variants as well eg Dell Servers.
Sathya Sankaran
Will the high end Vblocks ship with eCDM?
Jeremy Burton
we're moving more and more to an appliance model with our arrays (all s/w included). May make sense but no decision yet. Real value is CDM analytics
John Furrier
@jburton so does this validate the orginal concept that purpose built was good move
John Furrier
Q: Are you concerned about losing brand equity by naming the new company Dell Technologies?
Jeremy Burton
we have to run a brand campaign to explain to folks what Dell Technologies is. The goal would be to transfer equity in things like EMC and VMware (in particular) to Dell Technologies. We have a great chance to redefine Dell in the minds of decis
John Furrier
. @jburton 7 yrs ago when you started at emc you simplified the messaging Cloud meets Big Data; is there any themes you like now with Dell Technologies and Dell EMC enterprise positionings
Jeremy Burton
I love "The intersection of Infrastructure and human progress"
Jeremy Burton
we don't know what folks will do with our building blocks... but if we build them right then it will enable others to change the world
John Furrier
Q: DSSD is the latest flash darling. How’s it doing and is Rack Scale Flash a recognized category at this time?
Jeremy Burton
good - we have paying customers!!! Still early days - only GA's 2/29
John Furrier
@jburton I noticed that flash is being positioned both on core technology group and emerging? is that just the way things are or did something change
Jeremy Burton
we view XtremIO as core tech ... and they are killing it. Now the rest of core is onboard. If anything 'emerging' has been less flash because object stores / scale-out NAS are more capacity optimized
John Furrier
Q: You’ve talked before about preferring overlap in the portfolio to gaps in the portfolio. What does Unity complement and compete with in EMC’s portfolio?
Sathya Sankaran
Seems like high end unity gets close to VMAX. May be the reason why higher end VNX dont have an equivalent Unity model.
Jeremy Burton
not really. VMAX is a multi-controller architecture. Unity is dual controller. VMAX and XtremIO are more than capable of taking care of the high-end. Unity's sweet is lower down ...