crowdbiz

Crowd Sourced Business
Thought leaders discuss the new crowd sourcing biz content, companies, & relationships.
   10 years ago
#crowdbizCrowd Sourced BusinessThought leaders discuss the new crowd sourcing biz content, companies, & relationships.
Kelli Gizzi
What advice do you give big companies setting up employee-focused crowdsourcing platforms to drive innovation?
Rick Liebling
They had just such a program when I was at @youngrubicam. Creating an ongoing dialogue is critical. You can't just set it up and then go dark.
Kelli Gizzi Yes, we have to change our launch it & leave it behavior in IT. I am seeing it takes a culture change.
John Furrier @kelligizzi IBM also has been doing "content jams" with employees - very productive but needs promo and activation
Tim Crawford @kelligizzi It takes more than a culture change. There needs to be forceful process changes too.
Rick Liebling
Also, a single internal champion is not enough. Need buy in (and participation) from Sr. management.
John Furrier
this is a topic dear to my heart..we are launching private chats in one week.. it's the gotomeeting for groups and it can be stored or deleted #killerapp for brown bag sessions; int'l support, tech techs etc
John Furrier
one issue is dealing with firewalls or socketIO which we solved and other chat clients don't support very well.. besides that geek stuff the other important thing is using #hashtags to unify the discovery and navigation of groups
Kelli Gizzi I already see lots of things in parallel. Agree with needing a method to unify. Thx.
John Furrier @kelligizzi I think about what you're trying to do everyday..it's the future of collaboration.. from online gaming, to MOOCs, to business collaboration.. group interactions are key crowd element that is "in play" imo --ping me anytime to talk more
Greg Stewart
the winners in this arena will make the crowd feel valued i.e. what small companies or individuals do on kick-starter, in terms of giving unique rewards for funding.
Tim Crawford So, a soft of gamification that leads to ongoing engagement? That might work to evolve the behavior.
Tim Crawford
There is a behavioral shift needed to convert these programs from one-time to ongoing.
Greg Stewart completely agree here.
John Furrier @kelligizzi I see IT as an enabler for positive group actions.. Kimsstevenson is a great example at @intel IT (and @theCUBE alum)
Rob Fields
Also think it's critical to ensure that all employees are clear about where the company's going. Better informed=better able to constructively contribute.
John Furrier
@DanHushon team at @CsC is doing this exact thing not private though https://www.crowdchat.net/CSCTownHall
Tim Crawford
Gamification is key to ongoing engagement today for crowd sourced activities. W #crowdchat, it is trying to get more 'votes' for your post.
Kelli Gizzi
Do you have some advice on best gamification for employees?
Tim Crawford I've seen two approaches work well: 1) Public peer acknowledgement and 2) token based. The former is actually pretty powerful!
Tim Crawford But the challenge is *how* you implement the program and manage it...not just the approach.
John Furrier notice the profile info we have here on CrowdChat we have CrowdMail and messaging so we can see who is talking about what in what context.. see votes across genres of conversations #powerful
Rick Liebling
Gamification certainly can play a role, but it ain't easy. Go w/ pros like @badgeville. Great @gamification article here from @foursquare - http://engineering.foursquare.com/2014/01/03/the-mathematics-of-gamification/#!
John Furrier founder of Badgeville is friend of mine I was early advisor in that company Kris came from Socialtext @ross mayfield's company
John Furrier
I love you man!!
John Furrier
can you imagine if we merged "CrowdCaptain" concept with @foursquare "Major" .. this would be awesome data #cc @bplewis
Jeff Frick
Still looking for that "Gold Star" - just like in pre-school. Amazingly powerful motivator. Just ask Zynga.
Dan Weingrod
Now that Google appears to be phasing out "20%" time, doesn't that seem to be a negative comment on employee focused innovation?
Tim Crawford
Depends on whether you need to be prescriptive or it's now part of your inherent culture. If the latter, then no.
Rick Liebling
Dangerous to extrapolate from one example, but yes.
Rob Fields
Hard to say if it's not just an acknowledgement of the pressures to run a public company at global scale
Dan Weingrod Definitely think that is a piece of it
Jeff Frick 20% is a lot, are they going to something less (like 10%) or doing away completely.
Rob Fields @JeffFrick To yr point: Yes, 20% is roughly 1 day/week
John Furrier
I don't think so in Google's case bc they still do awesome innovation within their culture.. evidence is by their projects and "moonshots" that Sergie and Larry take on..
Dan Weingrod good point. Interesting to consider employee innovation which tends to be small scale v moonshots. Maybe has to do with company scale
Kelli Gizzi
Employees can create time to innovate by saying No to the status quo requests.
John Furrier to me it's culture issue .. either company has innovation embedded or they don't #binary imo
Dan Weingrod Agreed, but as @furrier points out its all about culture and especially long term support
Kelli Gizzi
@furrier To get beyond proof of concept phase, yeah, you need some pull. Thx - good perspective.
Rick Liebling
Lining up new topic here: #crowdfunding and start-ups. Big VCs vs. @kickstarter, Indiegogo, etc. Competitors or different routes for different needs?
Tim Crawford
#CrowdFunding is like the Wild Wild West! $$ floating around, but haphazardly. Angel/ #VC funding provides much more depth.
Rick Liebling Easier to get crowdfunding $ than VC money though?
Dan Weingrod and you can more easily go back for more ;-)
Tim Crawford @RickLiebling Is $ all you want (or need)? For many they see it as easy $. Wrong perspective.
Dan Weingrod maybe crowdfunding acts as "mini-angel"?
Rick Liebling Fair point, many start-ups need more than $. They need advisors, marketing support, etc. Can that be #crowdsourced too?
Tim Crawford @RickLiebling Unfortunately #startups *think* all they need is $. But that's where the right advisors help provide healthy perspective.
Shaun Abrahamson
they are serving different needs, but intersecting in interesting ways. For example pre-sales on @kickstarter provide good signal to venture firms as work to identify opportunities. Good examples at CES now.
Rick Liebling Interesting. So a start-up could (should?) have a funding strategy that includes both.
Len Kendall Yep. Especially for hardware companies (and this is where we see the million dollar KS fundraises) there's a ton of investment needed for infrastructure. Doing a "pre-sale" of sorts shows there's demand.
Len Kendall That all said, there's a very infrequently discussed reality that many crowdfunding campaigns these days are secretly gamed to be successful with infusions of "donations" from people invested in the company. So buyer (investors) beware.
John Furrier
I love Indiegogo - VCs are very confused on new emerging trends like crowd based technology bc it's a tech issue and business model disruption/innovation marketplace very difficult to figure out ..
Greg Stewart
What trends will we see in 2014 from crowd sourced business that we did not have in 2013?
Rick Liebling
I hope it's more true collaboration, rather than just "make our new commercial" "pick our new flavor" type stuff.
Greg Stewart any insight on what that may be, those types of things you mentioned have been saturated IMO by ad agencies in recent years.
John Furrier
here is a great post by @armano Six Things Every CMO Should Be Watching This Year on Forbes http://t.co/6LmJdEe54b
Tim Crawford
What are some successful (or failed) crowd sourced businesses for 2014?
Jeff Frick and is the ratio similar to VC success/failure? There's a reason the market pays those guys so much. It's not easy to pick winners. Much easier to finance a portfolio, where the return on winner WAY exceeds the losses on the others.
John Furrier
http://twitter.com/armano/status/420930558823522304
armano
Six Things Every CMO Should Be Watching This Year - Forbes http://t.co/6LmJdEe54b #crowdbiz
4 hours ago
John Furrier
my fav mega trend coming is the: "ephemeral media generates ephemeral user behavior which generates ephemeral data which generates ephemeral networks" ... we built with CrowdChat Platform - we built the ephemeral data conversation network
Rick Liebling
I agree. I'd like to see more real product development, or initiatives when people and brands work together on larger social issues.
Crowd Captain
and #socbiz #cmgr groups CrowdChat has voting and stores conversations and wires together the affinities we automate lots of the labor to allow pros to focus on serving communities.. love more feedback #trend #social
Tracy Shea
Hey there fellas, what do you suppose Crowd Sourced Business will do for a hyper local approach to the manufacturing and/or distribution of CPG?
Rick Liebling
Great question. Just saw an article on hyper local delivery becoming very competitive. Ebay, Google, etc.
John Furrier
I think that it's a combo of monitoring the local user base and then targeting to them in real time.. a great use case for crowdsourcing.. just like foursquare had majors the crowd has crowd captains
John Furrier
my friend Daphne Carmeli created a company called Deliv that is doing this now..
Dan Weingrod
Its a huge opportunity. There was also an article in NYMag a few weeks ago about Uber and how their overall master plan seems to be to use their engine to develop crowdsourced logistics for everything from delivery to tasks
Tracy Shea i can see a day where etsy and the like will be a product arm for an online or big box #retailer
Jeff Frick Can the crowds define and police SLAs?
Jeff Frick What happens when the goods don't show up for Christmas Morning. Even FedEx and UPS, with their super optimized systems had issues this season.
Dan Weingrod @JeffFrick Totally agreed. That's the nut that Uber is trying to crack & its not simple. airbnb had similar issues but has overall managed to clear them up. but some biz will just not work
Rick Liebling
re: postal service. Sounds like a 6 degrees of separation thing.
Rick Liebling
Hey @robfields thx for joining. What crowd-related innovation do you see in music space that you are involved in?
Rob Fields
Definitely in funding. Also, those request a show in your area services. But both depend on the artist growing engaged audiences.
Rick Liebling Hmm, interesting. I recently went to a 'concert' in a friends living room to hear a musician. Very clever marketing.
Dan Weingrod seeing this "model" happening more and more with chefs also. Crowdsourced meals at your home or party.
John Furrier
I see lots of interesting interactions for music brands for both consumption and distribution.. great for xpromotion opportunities in the marketing mix
Rob Fields
My friend @atypicalarts has been doing just that for years. People love the intimacy & so do the artists. Now, can it scale?
Rick Liebling
Re: @furrier's question on Brands and Crowds, check out this post from @yannigroth - http://yannigroth.com/2013/12/31/to-end-2013-some-stats-from-the-crowdsourcing-timeline/
Dan Weingrod
Lots of "contests" there. I think that reflects the tentative nature of things. When we start getting out of contests and into collaboration I think that is when things will get interesting
Rick Liebling
I agree @dweingrod. Things will get a lot smarter when brands stop settling for lowest common denominator ideas and elevate the crowd conversation.
Crowd Captain
One thing we are tracking is crowd behavior in our CrowdSpots social media command center; the crowd is a fabric and the companies who leverage or take into account "the crowd" will win BIG; there are many CrowdCaptains just waiting to play
Rob Fields
Speaking of #crowdbiz: @Kickstarter's year-end numbers: $480MM pledged http://www.kickstarter.com/year/2013#0-home
John Furrier
I love crowdsourced ventures would love to see the mainstream media be more crowdconnected
Jeremy Pepper Well, Yahoo Tech is supposed to be covering the space.
Rick Liebling
Love to get @lenkendall and @hankleber here to discuss start-ups and crowd. Aside from funding, how critical is the crowd to product/service development for a start-up?
Len Kendall
Even more than funding, a successful crowdfunding campaign is a great market test. For us, the Indiegogo program was less about the 18k we raised and more about early adopters we quickly identified.
Rick Liebling That's a great point.
John Furrier I want to give CrowdChat to Indiegogo bc I love that platform.. amazing disruption
John Furrier
it's all about the data sources but absolutely HUGE because it takes the notion of A&B testing to another level A-Z testing - must have for #omnichannel campaigns..again automation of social is critical in the evolution to this end state