IBM Watson Commerce40
Q4: What are some longer term solutions that you might recommend for improving mobile customer experience? http://www.via-cc.at...
Focus on standards based vs. proprietary based solutions. Direct API integration offers flexibility for long term solutions.
Briana Frank ☁️
Clear objectives combined with long term vision while utilizing agile development allows for constant improvements.
Plan your long term solutions knowing that devices and platforms are going to shift and impact the customer experience.
Continued investment in an evolving UX strategy through client experience teams & offering reliability underpinned by security
A4: At #nrf15, we heard over and over again that we can't treat mobile in a silo. It' has to be a part of an #omnichannel strategy.
Start simple. If you can't answer the question "How does this app help the user save time or improve on a task?" then revisit the user journey until you can answer that question.
staying up to date and continuing research as users become more and more comfortable with #mobile
Incorporate mobile cust/prospect behaviors into other marketing channels & vice versa. @IBMSmrtCommerce
identify the right metrics and success criteria early so iterations are always related to a long-term goal
Think of the entire customer engagement journey in context..get insights and understand how your consumer interacts with your brand and keep the communication while they are mobile across all touchpoints
Like all journeys,we've got to know the destination we are making our clients reach & that better be meaningful
Anticipating the future is always a challenge, but devising mobile experiences that complement and facilitate in-store shopping seems to align with a Retail 3.0 strategy.
using #bigdata to take an agile approach to personalize the UX
Engage your teams, especially the front-line folks, to help design, iterate and test solutions. Our own teams are a HUGE resource to build and sustain strategies. Need to involve them!
@akshook Agree... Identifying the user's mobile moments lets you keep it simple