IBMConnectED

A New Way To Engage
Discussing the current state of collaboration tech. Insight into leveraging cloud, social, & mobile.
IBM Connect
Q7: Engagement is key! How do you see tech enhancing the way businesses engage with their customers? http://www.via-cc.at...

Luis Benitez
.@IBMConnect For me, it's simplified how I engage with my partners and customers. No longer do I need to do that in multiple places, I can now do it all in a single, consistent experience, which CIO's like because it's 1 place to track security
Brian Fanzo
Engagement can't be automated or faked... these technologies will allow automation and scale on the back end so business have more time to engage and build those relationships!
Daniel Davis
These tools make it easier to understand customers as individuals and hold one-one-one conversations with them. That's unprecedented in big business.
Elizabeth Kvedar
, secure technology allows customers to engage with companies at a very personal level, creating a tight committed relationship
Michelle Cooke
direct and immediate interaction, no "hiding behind the counter" so to speak
Tamara Gunter
Technology will propel engagement through faster responsiveness and an improved ability to address client needs in ways mos relevant and valuable.
Diana Wolff
Automation will speed the rote tasks and give us more time for human interaction.
John Furrier
engagement is about real time and being in the moment. It is the highest form of interaction; relevance and context is very big factors
Bob Pulver
A7: ties to my A6, huge opportunity to create compelling experiences and gain new insight
Mahendra K. Pingale
Be aware and sensitive to interactions across channels. Win trust. Respect privacy. Most imp: Speed & #DevOps - Continuous Feedback loop.
Elizabeth Kvedar
@danielkdtwt , exactly, you create a very neighborly relationship which leads to loyalty
Daniel Davis
@di_wo That's an interesting angle! I like it!
Matt Denning
with tools like the IBM Engagement Center, social content can be aggregated, analyzed and streamlined for users to engage with their customers depending on specific circumstances (Neg sentiment = PR team, Pos sentiment = Sales)
Brian Fanzo
Engagement can be really empowered with situational data especially in a real-time format, engagement + data + authenticity = trusting relationships!
Matt Denning
@iSocialFanz Having the right tools to do so is crucial!
Bob Pulver
A7b: make every interaction or offer relevant, contextual, anticipatory
Lindsay Malloy
Personalized data analysis so that engagement can focus on what's needed rather than taking up time finding answers.
Wyatt Urmey
Digital was a channel at first, but now evolved to an integral part of experiencing a brand, and takes a whole new breed of skills http://www-03.ibm.co...
IBM Interactive Experience: Largest Global Digital Agency
IBM recognized in AdAge Agency Report 2014, an evaluation of 900 + advertising, media and marketing services agencies.
Brian Fanzo
@mdenning8 Yes... asking employees to collaborate is fine but empowering them with the right tools and rewarding those who do, is when it really becomes a game changer!
Mahendra K. Pingale
@mdenning8 yes! Empower your employees as an imperative to empower and win/keep your customers. A need, not a luxury anymore.
Brad Grissom
"enhancing" might be the wrong word choice. Technology can enable, but the value of the engagement is in the sentiment and interaction, not the technology used.
IBM Connect
Q3: What are the primary advantages for businesses that use #cloud, #social, #mobile tech? Why? http://www.via-cc.at...

Mahendra K. Pingale
1/2 Productive workforce w/ #social. Agility to reach customers w/ context w/ #mobile. Focus on creation leaving Ops to experts w/ #cloud
Brian Fanzo
Data... better yet real-time data... even better real-time data that a business can utilize to make strategic decisions at the RIGHT time!
Michelle Cooke
ideally they are more competitive as they are more agile and foster innovation
Michael Kobrowski
Not being left behind? If you are moving into these fields your company will lose out. Now you have to do it in a productive and organic way IMHO
Tamara Gunter
Competitive advantage, of course!
Mahendra K. Pingale
2/2 Customers like control. Expect you to be trustworthy, know the context & needs. Connect via multiple channels. And, need value at speed.
Athar Afzal
break on the infrastructure capital expenditure! But to add to that having the ability to FOCUS on your line of business work over your own IT
Matt Denning
Ability to scale easily as business grows
Elizabeth Kvedar
, real time connections with clients, how many were turned off during the recent shopping season when they could not make a real time connectin with the companies they wanted to purchase from. It changed how I purchased
Casey Lucas
A3: @IBMConnect - Faster #customerservice, #innovation, #collaboration, #productivity, ALWAYS available for your customer!
Amber Armstrong
Speed is the top benefit of cloud, social, mobile, and analytics. They allow for insight + real time interaction
Brian Fanzo
@atharafzal Yes it's exciting to move the Technology decisions with infrastructure from a real estate decision to a technology decisions with cloud and mobile solutions!
Mahendra K. Pingale
@atharafzal Leave infrastructure and ops to #cloud experts. You focus on creation.
Athar Afzal
@mkpibm very true - speed agility r so important in day & age when ppl demand it...not only that but with #cloud #mobile having multiple access points - it increases your points to connect
Lindsay Malloy
Speed, competitive advantage, and closer to innovation than the rest.
Luis Benitez
we've seen organizations improve employee onboarding, team communications, reduced travel, and more security when it comes to B2B collaboration
Adam Smye-Rumsby
agility as the biz can respond to opportunities and scale without dependency on IT
Bob Pulver
A3: at this point, survival. You'll miss countless opportunities otherwise
Camille Brandon
@iSocialFanz couldn't agree more! real time data is key
Elizabeth Kvedar
@mkpibm , creation and transformation when it's needed
Daniel Davis
@mekobi Yes--It will become a matter of an org gaining an advantage by using these tools more effectively, not just by using them at all. Orgs that don't use them will go out of business.
Casey Lucas
@ambarmstrong - Agreed!!! More data, insight, better the #ClientExperience can be.
Luis Benitez
.@IBMConnect this also brings it all together into a place where you can make sense of what's happening and focus on what's important.
Adam Smye-Rumsby
IT can shift focus to more strategic, higher-value endeavors instead
Jeremy Scrivens
GenG is the next generation of talent coming thru the workforce - a generation wired for whole of life social collaboration - GenG = generous and global - they are wired for IBM Verse
Brian Fanzo
@lbenitez Love it.. it's about finding and hiring the right people then onboarding and allowing them to be a part of the culture but impact and drive the future of the business!
Athar Afzal
@mkpibm yup! There is a book that my dad lives by called Focus in the 90s on how when businesses diversify they lose their core strengths
Kate Haughton
There are so many! Where do we start? More engaged, productive, happy employees for a start.
Luis Benitez
.@IBMConnect This is a great resource to look at the benefits our customers have achieved with #cloud #social #mobile http://www.ibm.com/s...
IBM Social Business Customer Stories
Explore IBM Social Business customer stories and discover how IBM clients have improved collaboration, engagement, productivity and sales for their business.
Athar Afzal
@iSocialFanz thank you sir! always appreciate your support!
Elizabeth Kvedar
@atharafzal , sad but true, diversafication has to be strategiv and sound
Brian Fanzo
@JeremyScrivens The nice part is hopefully as GenG grows they will be led by those with a millennial mindset that embrace the digital workplace and the power of collaboration and teamwork! I'm all for open transparent collaboration & working!
Mahendra K. Pingale
@atharafzal Tell me more on that book! No matter technological advances, foundations remain the same - like a bedrock!
Tim Lydon
quick access to experts / SMEs while on the road / anywhere
Jeremy Scrivens
To engage GenG - first prep the culture to engage them in co-creating the future story - then deploy the social technologies on the journey
Luis Benitez
@iSocialFanz It goes full circle. recruting & onborading, finding expertise, increase knowledge sharing, improving/enabling workplace safety, and gaining external customer insight : http://pio.mu/1DZEde...
IBM Software Services for Collaboration
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Tamara Gunter
@IBMConnectED @JeremyScrivens Excellent point, Jeremy. No matter the letter of the alphabet.
Jeremy Scrivens
Gen G want to share - they are wired for sharing but the organisation culture need to embrace openness - we need to move beyond the single enterprise to an ecosystem culture
Athar Afzal
@mkpibm yes true on the foundation part as bedrock...as we speak I am trying to find the book name !
Athar Afzal
@mkpibm ok found the book -> here it is: http://www.amazon.co...
Friedel Jonker
Right we Must re-think the paradigm of knowledge is power to sharing knowledege is more power :-)
Mahendra K. Pingale
@atharafzal thanks much for the book info!
Athar Afzal
@mkpibm u're welcome - anytime!