IBM Connect48
Q7: Engagement is key! How do you see tech enhancing the way businesses engage with their customers? http://www.via-cc.at...
Luis Benitez
.@IBMConnect For me, it's simplified how I engage with my partners and customers. No longer do I need to do that in multiple places, I can now do it all in a single, consistent experience, which CIO's like because it's 1 place to track security
Brian Fanzo
Engagement can't be automated or faked... these technologies will allow automation and scale on the back end so business have more time to engage and build those relationships!
Daniel Davis
These tools make it easier to understand customers as individuals and hold one-one-one conversations with them. That's unprecedented in big business.
Elizabeth Kvedar
, secure technology allows customers to engage with companies at a very personal level, creating a tight committed relationship
Michelle Cooke
direct and immediate interaction, no "hiding behind the counter" so to speak
Tamara Gunter
Technology will propel engagement through faster responsiveness and an improved ability to address client needs in ways mos relevant and valuable.
Diana Wolff
Automation will speed the rote tasks and give us more time for human interaction.
John Furrier
engagement is about real time and being in the moment. It is the highest form of interaction; relevance and context is very big factors
Bob Pulver
A7: ties to my A6, huge opportunity to create compelling experiences and gain new insight
Mahendra K. Pingale
Be aware and sensitive to interactions across channels. Win trust. Respect privacy. Most imp: Speed & #DevOps - Continuous Feedback loop.
Elizabeth Kvedar
@danielkdtwt , exactly, you create a very neighborly relationship which leads to loyalty
Daniel Davis
@di_wo That's an interesting angle! I like it!
Matt Denning
with tools like the IBM Engagement Center, social content can be aggregated, analyzed and streamlined for users to engage with their customers depending on specific circumstances (Neg sentiment = PR team, Pos sentiment = Sales)
Brian Fanzo
Engagement can be really empowered with situational data especially in a real-time format, engagement + data + authenticity = trusting relationships!
Diana Wolff
@danielkdtwt Thx :)
Matt Denning
@iSocialFanz Having the right tools to do so is crucial!
Bob Pulver
A7b: make every interaction or offer relevant, contextual, anticipatory
Lindsay Malloy
Personalized data analysis so that engagement can focus on what's needed rather than taking up time finding answers.
Wyatt Urmey
Digital was a channel at first, but now evolved to an integral part of experiencing a brand, and takes a whole new breed of skills http://www-03.ibm.co...
IBM Interactive Experience: Largest Global Digital Agency
IBM recognized in AdAge Agency Report 2014, an evaluation of 900 + advertising, media and marketing services agencies.
IBM recognized in AdAge Agency Report 2014, an evaluation of 900 + advertising, media and marketing services agencies.
Brian Fanzo
@mdenning8 Yes... asking employees to collaborate is fine but empowering them with the right tools and rewarding those who do, is when it really becomes a game changer!
Mahendra K. Pingale
@mdenning8 yes! Empower your employees as an imperative to empower and win/keep your customers. A need, not a luxury anymore.
Brad Grissom
"enhancing" might be the wrong word choice. Technology can enable, but the value of the engagement is in the sentiment and interaction, not the technology used.