#SMInspire - CrowdChat

Unmetric - #SMInspire

Let's talk inspiration - How has it changed in this data-driven age?

#sminspire @rickliebling @unmetric @adamkmiec socialmedia

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Q4: Can data be a source of inspiration?
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Chrissy Stanojev

is the sky blue? :)

I think it can (but then I'm biased, right?). Patterns can produce ideas that lead to new creative outputs.

data can be a great source of inspiration and validation, especially when it is read by human eyes and not relying only on technology 'to tell the story'

@sally_hammond algorithms + humans = better ideas.

I think that "data wrangling" or data exploration is the key to creativity bc the answers to many things come from iterating; old data exploration techniques were limited by databases structures; not it's free form and easier to "play with"

Chrissy Stanojev

Understanding and interpreting data is a constantly evolving skill that everyone can sharpen. As @furrier mentioned, there are countless tools that allow you to explore for free.

@chrissystanojev the process of making tooling easier is very important in the evolution of the industry; i predict it will get as easy as a google search

Chrissy Stanojev

the evolution of these tools in 2014 alone has substantially changed "the game" by creating the ability to analyze multiple comparative data-sets while listening & engaging in real-time.

Ok, here we go
Q1: What are your sources of inspiration for creating social media content?
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Q1 - Online FastCo.create always has great stories that give me ideas. Especially from a marketing standpoint.

Q1: @PSFK and @contagious are great places to get ideas too.

Inspiration for me is the hyper targeted interactions that lead to ideation and then progress on a goal or objective; creativity is a collaborative experience that gets sparked by something contextually relevant

Chrissy Stanojev

Mashable, TED and BuzzFeed

Q1: Of course, looking at what other brands are doing on Twitter, FB, Pinterest, etc. is always great as well.

Chrissy Stanojev

@RickLiebling In total agreement, social listening is imperative

@chrissystanojev How do you turn listening into new content?

listening in important and increasing signal vs noise a big factor.

listening gives clues and contextual real time affinity to the content creation process. Vectoring relevance into conversation streams is very key in social network bc it then has network effect

Chrissy Stanojev

Listening is the key insight to your audience. You can't create something "better" without knowing & understanding what is already considered "best."

Q2: Has the digital age changed our conception of where inspiration can come from?
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Q2: I think the digital age has blasted open the sources of inspiration - geographically, time-wise, socially, professionally...

Q2: Our definition of what a 'muse' is has certainly changed. Creatives have an endless source now.

I agree, inspiration has spread from text to many forms including video and broken down any global barriers

Chrissy Stanojev

The art of storytelling - sharing ideas, experiences, and creative expressions - ignites inspiration. The digital age gives it power to spread exponentially at record speed. #viralcontent

totally changed the inputs for sure; now multiple inputs from online and offline; notion of cues changing big time

I think that using digital provides instant feedback from clients and breaks down the walls of engagement in a good way

Q3: Is the romantic vision of creativity as divine inspiration still relevant?
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ideas still come when taking a shower :-)

@furrier But when those ideas come, do you run to the Internet to validate them?

@RickLiebling great point Rick the validation concept is more important than ever so "peer review" or fact checking on what's floating around is key checkpoint in the internal mind of the creative person

Chrissy Stanojev

absolutely, however it has evolved. Now, Creativity {+ data} as divine inspiration intersecting like a perfect love story. #socialgeek

I agree with Chrissy, data to support the creative process wins

Chrissy Stanojev

@furrier Amen to eureka moments :))

Last few moments here...comments, questions?

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Inspiration is about harnessing the moment with data and interactions with relevant signals which add to the process vs distract from it. Creativity will be unleashed with connected global society

Q5: How can competitive intelligence inspire your own creative strategy?
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Blue ocean. See what the comp is doing, and find an open territory for creativity.

@RickLiebling this is my hot button competitive benchmarking and analysis never got better than it is right now and it's getting better with cloud and #bigdata

Competitive Intel can also help you see trends and get a view perhaps into what audiences are looking for.

Chrissy Stanojev

@furrier I couldn't agree more. Competitive benchmarking and analysis is where its at. If it isn't measured, it didn't happen.

What is the groups thoughts on Person based interaction for accurate personalization of collaboration

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Can you re-phrase the question?

I meant persona based data; history of a person's interactions and orientation in effectively aligning with them in conversations

The digital world certainly allows for that type of hyper-targeting. Too creepy for some?

We believe in the importance of inspiration so much we created a tool to help marketers ideate.
http://blog.unmetric...

We Just Doubled Your Creative Inspiration... With Twitter!
Last month, we unveiled Inspire, our newest product and the first ever social media search engine for marketers. Our vision with Inspire was to empower you, the modern marketer with fuel for creative, effective and engaging social content and campaig...

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Hello Everyone! Welcome to #SMInspire

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inspired to chat with the group

@furrier Thanks for joining us John! Such a big fan of the CrowdChat platform.

thanks Rick. I can't wait to get you access to the platform analytics platform.crowdchat.n...

CrowdChat Platform
Our software enables active engagement between brands and their communities. We make life easier and efficient by automating time-consuming tasks. Using your social data, Twitter handles and #hashtags, our platform maps relevant signals and provides ...

பல வேஷம்

just came here as Spectator.... :) hope i'll learn huge from you all tech giants :)

@jonzdavid Awesome, thanks for joining. Looking forward to hearing your thoughts!

First Q coming in two mins, in the meantime why not fire up our soundtrack http://open.spotify....

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Some great choices on that playlist.