IBMInsight

SMBs Big Data & Analytics
Special Influencer Crowd Conversation from onsite social influencers at IBM Insight in Las Vegas
   7 years ago
#IBMInsightKeynote Crowd ChatsLive in Las Vegas keynotes
   7 years ago
#IBMInsightLive Chat @IBMInsightSpecial Influencer Crowd Conversation from onsite social influencers at IBM Insight in Las Vegas
Brian Fanzo
Q2. What aspects of big data most challenge SMBs? Volume? Variety? Speed of change or streaming (velocity)? other?
Tim Crawford
Variety. Volume and Velocity present different challenges of scale for #SMB
Brian Fanzo
@tcrawford Agree scale for #SMB is huge as time is money!
Carla Gentry
The volume in some cases is overwhelming but for others, it is truly about understanding data and how it can be used in each person's biz
Vincent McBurney
I think it is variety and more specifically how to convert that variety into something uniformly useful
Marc Bulandr
Its about people and resources that can help implement and operationalize.
Carla Gentry
As I always say "What can your data do for you" each person/company is different in their needs and the importance it places on it's data
David Chou
its the combination. Bottom line is the organization needs a clear understanding of the data
Marko Pitkanen
From my PoV most challenging aspect of #DataScience.
Jim Canto
How about "access"? When I think "Big Data" .. I think of that which tiny budgets don't have access to (excluding Google Analytics, etc.) Forgive my ignorance if I'm wrong here. But "access to Big Data" seems challenging for SMBs.
Vincent McBurney
I see SMBs having more trouble combining data from 16 systems then trying to analyse big data from one system
Carla Gentry
Exactly David - we need to drop the veil of data - it is no longer a big secret that only BIG companies have - SMB can benefit as well!
Vincent McBurney
@JimCanto Access and sharing data are two huge SMB challenges. Even when they solve how to get to data they are not great at information sharing across the business
Brian Fanzo
@Natasha_D_G
"If data is an asset everyone in org must be able to engage with #bigdata". < easy button plz.-- I agree!
Carla Gentry
Big data is really just data - don't let the big scare you - it is about gleaning insight
John Furrier
Generation D are the young guns like @iSocialFanz and others who have the mindset for putting simple solutions in place but data must be there
CrowdFather
you are right on target. Easy to use and get value is step one for SMBs
Brian Fanzo
@furrier Agree John it's not about "Perfect Solutions" it's about finding the right solutions for the RIGHT time!
John Furrier
right on @iSocialFanz Bob Picciano just mentioned that as example to #SFGiants
Brian Fanzo
Q3. With big data's projected growth, what can SMBs do to embrace it, benefit from it and scale?
Carla Gentry
Jump in with both feet - data is a companies life's blood :)
Babette Ten Haken
.@iSocialFanz Gain gr8ter comfort working with and integrating various types of data in their organization.
Jim Canto
A3: Learn how to aggregate it into a format which can be easily interpreted and acted upon efficiently.
Tim Crawford
Step 1: Find ways to leverage data for greater customer engagement.
Carla Gentry
Don't let barriers to entry stop you - these barriers are small and smaller everyday!
Marc Bulandr
Leverage expertise from known use cases that can replicate success with probable ROI.
Brian Fanzo
SMB's are great because they don't let us tell them they can't! They must have the same attitude with Big Data!
Carla Gentry
Here here @tcrawford - Great customer engagement!
Babette Ten Haken
The term "Big" data sounds like it won't even fit into your SMB. Ways to make this concept and actual usage more accessible?
Carla Gentry
Big data is ready for SMB's and SMB's are ready for it - don't be sitting on the sidelines
John Furrier
@babettetenhaken Big data scares SMB imho what doesn't is bus value = Sales/growth or other outcome that is value driven
Brian Fanzo
@babettetenhaken Agree that's why I like how #IBMinsight calls it "Systems of Insights" because the story for SMB's has to be actionable and include engagement!
Vincent McBurney
SMBs should broaden their perspective of data and run analytics against datasets across silos of information
Babette Ten Haken
Agree. Systems of Insight creates bite (or byte!) size chunks of data. SMBs must learn how to use these data throughout their organizations.
Kelly Hungerford
businesses need to first understand how the can benefit from it. From there they can determine the where.
Carla Gentry
Exactly, it's about "story" - What can YOUR data tell you that you didn't already know?
Babette Ten Haken
Agree. And it's also a matter of where to begin. Charting a clear pathway within which to tell your story and build upon that story.
Brian Fanzo
@KDHungerford Agree too many business small and enterprise think they want to use #Analytics but they don't know why... the first must understand the why!
Babette Ten Haken
and every SMB doesn't necessarily have the same starting point, comfort level or level of sophistication.
Kelly Hungerford
Exactly. And they need to start small. Tracking all events will drown you. Start w/ a few goals & grow.
Babette Ten Haken
Agree. Key to SMB Big Data integration is #collaboration. Could be the fulcrum leveraging their move away from status quo.
Brian Fanzo
Q4. How is analytics and big data affecting the relationship between IT and business leaders?
Carla Gentry
It is causing the two to work together for the 1st time, you can't just assume anymore - engage with IT
Carla Gentry
Normally IT and the C suite would never talk - nice to see that changing!
Tim Crawford
Data is brining LoB & IT closer together. It will take time and work. #CIO
Marc Bulandr
Business outcomes transcend silos. The best run companies understand and create collaboration.
David Chou
IT can be the driver for the business leaders by providing the analytics and tools instead of being know as the 'break fix guy'
Carla Gentry
Agree @tcrawford - Will take time
Brian Fanzo
Doesn't matter if its Big Data, Analytics, Cloud or Social.. Collaboration is a requirement for each to be successful!
Carla Gentry
Agree @dchou1107 It used to be that exec only called IT when they had computer issues, now IT people are in Biz meetings
Jim Canto
A4) Should be strengthening as now data can be the common denominator in the "conversation value equation" for both IT and Business Leaders.
Carla Gentry
Agree on the collaboration but you would agree that (in the old days) there was NONE, that is definitely changing!
John Furrier
This is awesome question; alignment as teammates not silo'd orgs