IBMInsight

Variety. Volume and Velocity present different challenges of scale for #SMB

@tcrawford Agree scale for #SMB is huge as time is money!

The volume in some cases is overwhelming but for others, it is truly about understanding data and how it can be used in each person's biz

I think it is variety and more specifically how to convert that variety into something uniformly useful

Its about people and resources that can help implement and operationalize.

As I always say "What can your data do for you" each person/company is different in their needs and the importance it places on it's data

its the combination. Bottom line is the organization needs a clear understanding of the data

From my PoV most challenging aspect of #DataScience.

How about "access"? When I think "Big Data" .. I think of that which tiny budgets don't have access to (excluding Google Analytics, etc.) Forgive my ignorance if I'm wrong here. But "access to Big Data" seems challenging for SMBs.

I see SMBs having more trouble combining data from 16 systems then trying to analyse big data from one system

Exactly David - we need to drop the veil of data - it is no longer a big secret that only BIG companies have - SMB can benefit as well!

@JimCanto Access and sharing data are two huge SMB challenges. Even when they solve how to get to data they are not great at information sharing across the business

@Natasha_D_G
"If data is an asset everyone in org must be able to engage with #bigdata". < easy button plz.-- I agree!

Big data is really just data - don't let the big scare you - it is about gleaning insight

Generation D are the young guns like @iSocialFanz and others who have the mindset for putting simple solutions in place but data must be there

you are right on target. Easy to use and get value is step one for SMBs

@furrier Agree John it's not about "Perfect Solutions" it's about finding the right solutions for the RIGHT time!

right on @iSocialFanz Bob Picciano just mentioned that as example to #SFGiants

@furrier #GoRoyals :)

Jump in with both feet - data is a companies life's blood :)

.@iSocialFanz Gain gr8ter comfort working with and integrating various types of data in their organization.

A3: Learn how to aggregate it into a format which can be easily interpreted and acted upon efficiently.

Step 1: Find ways to leverage data for greater customer engagement.

Don't let barriers to entry stop you - these barriers are small and smaller everyday!

Leverage expertise from known use cases that can replicate success with probable ROI.

SMB's are great because they don't let us tell them they can't! They must have the same attitude with Big Data!

Here here @tcrawford - Great customer engagement!

The term "Big" data sounds like it won't even fit into your SMB. Ways to make this concept and actual usage more accessible?

Big data is ready for SMB's and SMB's are ready for it - don't be sitting on the sidelines

@babettetenhaken Big data scares SMB imho what doesn't is bus value = Sales/growth or other outcome that is value driven

@babettetenhaken Agree that's why I like how #IBMinsight calls it "Systems of Insights" because the story for SMB's has to be actionable and include engagement!

SMBs should broaden their perspective of data and run analytics against datasets across silos of information

Agree. Systems of Insight creates bite (or byte!) size chunks of data. SMBs must learn how to use these data throughout their organizations.

businesses need to first understand how the can benefit from it. From there they can determine the where.

Exactly, it's about "story" - What can YOUR data tell you that you didn't already know?

Agree. And it's also a matter of where to begin. Charting a clear pathway within which to tell your story and build upon that story.

Firts step for SMBs in @iSocialFanz

@KDHungerford Agree too many business small and enterprise think they want to use #Analytics but they don't know why... the first must understand the why!

and every SMB doesn't necessarily have the same starting point, comfort level or level of sophistication.

Exactly. And they need to start small. Tracking all events will drown you. Start w/ a few goals & grow.

Agree. Key to SMB Big Data integration is #collaboration. Could be the fulcrum leveraging their move away from status quo.

It is causing the two to work together for the 1st time, you can't just assume anymore - engage with IT

Normally IT and the C suite would never talk - nice to see that changing!

Data is brining LoB & IT closer together. It will take time and work. #CIO

Business outcomes transcend silos. The best run companies understand and create collaboration.

IT can be the driver for the business leaders by providing the analytics and tools instead of being know as the 'break fix guy'

Agree @tcrawford - Will take time

Doesn't matter if its Big Data, Analytics, Cloud or Social.. Collaboration is a requirement for each to be successful!

Agree @dchou1107 It used to be that exec only called IT when they had computer issues, now IT people are in Biz meetings

A4) Should be strengthening as now data can be the common denominator in the "conversation value equation" for both IT and Business Leaders.

Agree on the collaboration but you would agree that (in the old days) there was NONE, that is definitely changing!

This is awesome question; alignment as teammates not silo'd orgs