many enterprises I talk to see ROI in two ways 1) data for real time value where data was unattainable and 2) increase in profitability more revenue in using data to enhance sales and reduced costs in new efficiencies that data insight points out
I talk to executives of large businesses all the time and they all want to know if the notion of custom experiences to the individual level are possible today and give some examples of that- marketing to the persona of one
Panel says: Big data is moving towards uplift models that is truly based on causation which is enabling custom experiences in individual level and making marketing to personal level possible.
John Furrier I understand but full picture to individual personalization is a holistic view of the user experience which will require access to normalized data across all platform #bigdata challenge for sure
@techmilind in panel says: Four factors : 1/ Low Cost sensors 2/ Ubiquitous connectivity 3/ Mores Law 4/ OpenSource software. All of these has contributed to reduction of cost a lot and hence making hyper personalization for humans and devices.
@techmilind he is right on high compute performance will be "table stakes" at the game of cloud, mobile, big data.. What about Security? that is the wild card in this conversation
What are the mobile app preferred design approaches for users..HTML5 responsive design or a downloadable mobile app.. I've heard folks avoiding building downloadable iphone/android apps...thoughts
Here is a link to a wealth of Big Data goodness from one of my other companies www.wikibon.org/bigdata Wikibon offers free research unlike Gartner, IDC, McKinsey..etc
John Furrier That article is great explanation why Pivotal will not be competitive in the short term to #AWS too many challenges.. I'm a fan of Paul Martiz but not sure the team is in place yet.. it's early still
John Furrier@techmilind totally agree but structured dbs are great after you rolled up insight on the unstructured.. a layer of intelligence and #techathletes will solve this problem
