CXOchat

The right Mobile Push Notification provides a flexible, easy-to-use environment for creating notification campaigns that should engage mobile app users at the optimal time and place.

A7: Push notifications are tricky. You have to first ask for permission, then gain the customer's trust by adding value with your push notification. Otherwise, who needs another alert on your mobile?

@Sarah_Gibb funny you say that b/c I love relevant alerts, come to me and not make me think to come to you!

that's why it is important to implement a solution that provides targeted mobile push messaging that engages your app users

Understand what you are saying @Sarah_Gibb. However, how helpful would it be if you are in the store browsing and all of a sudden a relevant notifcation was pushed out to you around a deal. #retail.

critical to look for a platform that allows you to deliver targeted and contextually relevant push messages to your audience

@Sarah_Gibb I agree you really need permission - just look at the reaction to Apple pushing the U2 album on people's phones. Its tricky

it's not a mobile spam..by leveraging customer segments, behaviors, preferences and even location you can delight users with info that is relevant to them

most effective push notifications are those that allow you to move from broadcast to a very personalized 1:1 cast messaging

@misseugenia Apple and U2 is a good example. It is a little alarming when a boundary is crossed reminding us we don't have full control over our technology. But in the end, I thought a free album was awesome :)

@deanElizabeth Get the offer right, then it's adding value. Get it wrong, then it's annoying.

@Sarah_Gibb Exactly. It has to add to the customer experience; it has to help.

Tell us your top two

The most successful companies we see are investing in creating a mobile experience that mirrors all other channels to create one expereince

reaching and retaining new customers with an experience they expect.

sales leads, newsletter signups.

Reaching our customers where they are and using analytics to refine the strategy

Q4. A portion of mobile profits are used to teach, train and invest in non-profits for food, health and education in local areas.

Great point @misseugenia. A seemless experience is crucial and expected.

Mobile analytics help you understand usage, patterns and how people are interacting with your brand.

It will help companies identify buyer trends which will lead to improved mobile marketing strategy.

Moving closer to 1 to 1 marketing. Actually knowing the customer to turbo charge loyalty.

An example is providing brand fans with access to unique content and news, as well as the opportunity to preorder exclusive products.

It allows you to track in real time, see what mobile devices are being used and gives you insight on how to support those devices.

Always more strategic to use data vs act off of a hunch, wonder what % of companies turn analytics into actual insights ...

With technologies such as Presence Zones, can also help you understand how your customers are making decisions in store

Great question @tracyboyerclark. I wonder how many companies know what to do with the #data that is being collected.

@misseugenia It always comes down to resources and what's most important

some B2C companies are making big mistakes: eg sending ad for reduced price for merchandise just purchased.

some companies are also having challenges integrating mobile acros touchpoints or going beyond just having an app

Order Management

Sometimes companies have apps that are unnecessary. The app needs to offer more than a list of products.

dealing with responsive web design to accommodate all devices and/or mobile app development #ibm #custexp

A3: Thinking of mobile as part of an overall omnichannel strategy and not another silo. Retailers need to remember they all affect each other.

@LindsaySkarda Like what? images of products? Video of usage? Delivery specifications/

@cirrus_solutinz Offers/coupons, customer reviews, video examples, option to buy from your phone, etc.

@LindsaySkarda @cirrus_solutinz Not to mention after the purchase like checking delivery status, customer service and support. There are so many possibilities.

Fully support #BYOD and #CYOD ... believe that is critical these days for all organizations to support this flexibility

IBM’s Presence Zones are example of what retailers can do to leverage mobile.

The key is to make sure you’ve got the right people and the right skills to design mobile. That’s the foundation.

important to consider that mobile is not just another channel, it's about customer expectations and building an universal context

At the end of the day, its about the overall experience, regardless of channel. Every organization is working hard on this model, and learning along the way.

@ARubinetti It's becoming even more so as mobility keeps redefining itseld. The now 15-25 age group is using mobility for their news-TV-movies, etc. How will that play for marketing in the future?

@ARubinetti I is a whole new device that offers new opportunities and requires a mobile strategy.

Agree @cirrus_solutinz more and more people are relying on their #mobile devices for receiving information as well as completing transactions and interacting with others.

Interesting question about the mobile strategy. Are we seeing organizations sharing it publicly?

Can't pick just one - need them both to create a complete picture and validate one another

completely agree

Equal! To understand the importance of identifying windows of opportunity during which consumer patterns shift, is to the marketer’s advantage.

@nicky_3 totally agree

BOTH!

Katie and Nicky said it all!

Agree - need both. Having a solution which allows you to analyze abandonment and see where customers are struggling then determine what it costs you is critical