IBM Watson Commerce24
Q7: Have you ever done a mobile push notification campaign? How did it perform?
The right Mobile Push Notification provides a flexible, easy-to-use environment for creating notification campaigns that should engage mobile app users at the optimal time and place.
A7: Push notifications are tricky. You have to first ask for permission, then gain the customer's trust by adding value with your push notification. Otherwise, who needs another alert on your mobile?
Tracy Boyer Clark
@Sarah_Gibb funny you say that b/c I love relevant alerts, come to me and not make me think to come to you!
that's why it is important to implement a solution that provides targeted mobile push messaging that engages your app users
Understand what you are saying @Sarah_Gibb. However, how helpful would it be if you are in the store browsing and all of a sudden a relevant notifcation was pushed out to you around a deal. #retail.
critical to look for a platform that allows you to deliver targeted and contextually relevant push messages to your audience
@Sarah_Gibb I agree you really need permission - just look at the reaction to Apple pushing the U2 album on people's phones. Its tricky
it's not a mobile spam..by leveraging customer segments, behaviors, preferences and even location you can delight users with info that is relevant to them
most effective push notifications are those that allow you to move from broadcast to a very personalized 1:1 cast messaging
@misseugenia Apple and U2 is a good example. It is a little alarming when a boundary is crossed reminding us we don't have full control over our technology. But in the end, I thought a free album was awesome :)
@deanElizabeth Get the offer right, then it's adding value. Get it wrong, then it's annoying.
@Sarah_Gibb Exactly. It has to add to the customer experience; it has to help.