![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjE0NjE4ODA1.jpg)
IBM Social Business25![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjMwMDU5NTUw.jpg)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjIxMTI3MzU4MA.jpg)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjMwMDU5NTUw.jpg)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjI1MzY2Mzc2MA.jpeg)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjE3ODA4ODcxNw.jpeg)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjI1MzY2Mzc2MA.jpeg)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjMwMDU5NTUw.jpg)
![](https://pbs.twimg.com/profile_images/483742587291848704/eJg2MDUm_normal.jpeg)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjI1MzY2Mzc2MA.jpeg)
![](https://pbs.twimg.com/profile_images/476473742722224128/KEiEKIYU_normal.jpeg)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjE3ODA4ODcxNw.jpeg)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjMwMDU5NTUw.jpg)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjI1MzY2Mzc2MA.jpeg)
![](https://pbs.twimg.com/profile_images/483742587291848704/eJg2MDUm_normal.jpeg)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjIxMTI3MzU4MA.jpg)
![](https://pbs.twimg.com/profile_images/378800000296841921/7f74eadeb557216f7322b10298afa7ef_normal.png)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjpsaW5rZWRpbjpGb3J1aEV2TUVC)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjMwMDU5NTUw.jpg)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjMwMDU5NTUw.jpg)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjMwMDU5NTUw.jpg)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjpsaW5rZWRpbjpGb3J1aEV2TUVC)
![](https://pbs.twimg.com/profile_images/483742587291848704/eJg2MDUm_normal.jpeg)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjpsaW5rZWRpbjpGb3J1aEV2TUVC)
![](https://pbs.twimg.com/profile_images/483742587291848704/eJg2MDUm_normal.jpeg)
![](https://pbs.twimg.com/profile_images/1661780366/1b17674_normal.jpg)
Q6: How do brands use social storytelling to drive business value and ROI?
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjMwMDU5NTUw.jpg)
Simon Mainwaring
A6. The true power of social technology is to inspire employees and customers to share your brand story with others.
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjIxMTI3MzU4MA.jpg)
Maria Huntalas
A6:Gives brands a personal platform to bring their story to life=raises awareness & engagement.
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjMwMDU5NTUw.jpg)
Simon Mainwaring
@mhuntalas So key to humanize the brand - agreed.
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjI1MzY2Mzc2MA.jpeg)
Amber Armstrong
Social storytelling is most powerful when told from the customer perspective
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjE3ODA4ODcxNw.jpeg)
Amy Tennison
Let customers tell the story on your behalf. They have more credibility than anything you can say yourself.
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjI1MzY2Mzc2MA.jpeg)
Amber Armstrong
letting customers tell the story is much more powerful than a brand telling the story
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjMwMDU5NTUw.jpg)
Simon Mainwaring
@IA6. Effectively your community becomes an extension of your marketing arm which adds so much value. BMSocialBiz
![](https://pbs.twimg.com/profile_images/483742587291848704/eJg2MDUm_normal.jpeg)
Aaron Sherinian
A6 @IBMSocialBiz brands are great storytellers when they are storyenablers - customers & partners are the ones who tell the best stories
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjI1MzY2Mzc2MA.jpeg)
Amber Armstrong
Amy and I are clearly aligned here!
![](https://pbs.twimg.com/profile_images/476473742722224128/KEiEKIYU_normal.jpeg)
We First
Q6: Use social storytelling to humanize your brand, collaborate with customers to help the issues they care about, and then they will help you build your brand
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjE3ODA4ODcxNw.jpeg)
Amy Tennison
@ambarmstrong great minds think alike :)
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjMwMDU5NTUw.jpg)
Simon Mainwaring
A6. In doing so your brand earns goodwill, loyalty and word of mouth marketing that drives sales.
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjI1MzY2Mzc2MA.jpeg)
Amber Armstrong
It's most common when brands tell the story in small chunks
![](https://pbs.twimg.com/profile_images/483742587291848704/eJg2MDUm_normal.jpeg)
Aaron Sherinian![](http://mdg500.org/wp-content/uploads/2014/06/try352.png)
A6 @IBMSocialBiz there is power in soliciting the stories - we learned this during MDG 500 check out some stories here http://mdg500.org/st...
![](http://mdg500.org/wp-content/uploads/2014/06/try352.png)
Stories | MDG500
500 Day Milestone: UN Millennium Development Goals
500 Day Milestone: UN Millennium Development Goals
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjIxMTI3MzU4MA.jpg)
Maria Huntalas
@WeFirstBranding Yes! Brand advocates can reach millions, & impact your bottom line.
![](https://pbs.twimg.com/profile_images/378800000296841921/7f74eadeb557216f7322b10298afa7ef_normal.png)
ccrummey
A6: they do this thru story telling to drive "Aha" moments. That will drive ROI as customers remember that.
Terri Thomas
@ambarmstrong Small chunks with BIG impact!
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjMwMDU5NTUw.jpg)
Simon Mainwaring
@ASherinian Fantastic example and their toolkit is such a great example to follow.
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjMwMDU5NTUw.jpg)
Simon Mainwaring
Too often the value to an employee of a company's purpose isn't factored into the ROI>
![](https://crowdspotsimages.s3-us-west-2.amazonaws.com/profile-images/dXNlcjp0d2l0dGVyOjMwMDU5NTUw.jpg)
Simon Mainwaring
It also helps brands to avoid thorny situations - the proverbial hedgehog.
Terri Thomas
@simonmainwaring Align with consumers' passion and they will continue to support you and your brand. Increased rapport, reputation & revenue. Three Rs.
![](https://pbs.twimg.com/profile_images/483742587291848704/eJg2MDUm_normal.jpeg)
Aaron Sherinian
A 6 @IBMSocialBiz Customers love to see themselves in the stories we tell - that is the best way to drive change - driving awareness is better when people see that we are talking about them, not just the issue http://www.telegraph...
Terri Thomas
@ASherinian Let's certainly not forget that employees ARE the FIRST consumers a company is in direct contact.
![](https://pbs.twimg.com/profile_images/483742587291848704/eJg2MDUm_normal.jpeg)
Aaron Sherinian
A6 @IBMSocialBiz that's why your "smarter planet" messaging resonated - it asked people the kind of world they want to live in, showed how ppl are doing it, didn't preach
![](https://pbs.twimg.com/profile_images/1661780366/1b17674_normal.jpg)
Ellen Lutwak
In general, I think about how much stuff do I really need and how I can simplify my life. I'm becoming a more discerning and cynical consumer. Happy, involved employees, positive change and social entrepreneurship.