
IBM Social Business25
























Q6: How do brands use social storytelling to drive business value and ROI?

Simon Mainwaring
A6. The true power of social technology is to inspire employees and customers to share your brand story with others.

Maria Huntalas
A6:Gives brands a personal platform to bring their story to life=raises awareness & engagement.

Simon Mainwaring
@mhuntalas So key to humanize the brand - agreed.

Amber Armstrong
Social storytelling is most powerful when told from the customer perspective

Amy Tennison
Let customers tell the story on your behalf. They have more credibility than anything you can say yourself.

Amber Armstrong
letting customers tell the story is much more powerful than a brand telling the story

Simon Mainwaring
@IA6. Effectively your community becomes an extension of your marketing arm which adds so much value. BMSocialBiz

Aaron Sherinian
A6 @IBMSocialBiz brands are great storytellers when they are storyenablers - customers & partners are the ones who tell the best stories

Amber Armstrong
Amy and I are clearly aligned here!

We First
Q6: Use social storytelling to humanize your brand, collaborate with customers to help the issues they care about, and then they will help you build your brand

Amy Tennison
@ambarmstrong great minds think alike :)

Simon Mainwaring
A6. In doing so your brand earns goodwill, loyalty and word of mouth marketing that drives sales.

Amber Armstrong
It's most common when brands tell the story in small chunks

Aaron Sherinian
A6 @IBMSocialBiz there is power in soliciting the stories - we learned this during MDG 500 check out some stories here http://mdg500.org/st...

Stories | MDG500
500 Day Milestone: UN Millennium Development Goals
500 Day Milestone: UN Millennium Development Goals

Maria Huntalas
@WeFirstBranding Yes! Brand advocates can reach millions, & impact your bottom line.

ccrummey
A6: they do this thru story telling to drive "Aha" moments. That will drive ROI as customers remember that.
Terri Thomas
@ambarmstrong Small chunks with BIG impact!

Simon Mainwaring
@ASherinian Fantastic example and their toolkit is such a great example to follow.

Simon Mainwaring
Too often the value to an employee of a company's purpose isn't factored into the ROI>

Simon Mainwaring
It also helps brands to avoid thorny situations - the proverbial hedgehog.
Terri Thomas
@simonmainwaring Align with consumers' passion and they will continue to support you and your brand. Increased rapport, reputation & revenue. Three Rs.

Aaron Sherinian
A 6 @IBMSocialBiz Customers love to see themselves in the stories we tell - that is the best way to drive change - driving awareness is better when people see that we are talking about them, not just the issue http://www.telegraph...
Terri Thomas
@ASherinian Let's certainly not forget that employees ARE the FIRST consumers a company is in direct contact.

Aaron Sherinian
A6 @IBMSocialBiz that's why your "smarter planet" messaging resonated - it asked people the kind of world they want to live in, showed how ppl are doing it, didn't preach

Ellen Lutwak
In general, I think about how much stuff do I really need and how I can simplify my life. I'm becoming a more discerning and cynical consumer. Happy, involved employees, positive change and social entrepreneurship.