wefirst14

A6. The true power of social technology is to inspire employees and customers to share your brand story with others.

A6:Gives brands a personal platform to bring their story to life=raises awareness & engagement.

@mhuntalas So key to humanize the brand - agreed.

Social storytelling is most powerful when told from the customer perspective

Let customers tell the story on your behalf. They have more credibility than anything you can say yourself.

letting customers tell the story is much more powerful than a brand telling the story

@IA6. Effectively your community becomes an extension of your marketing arm which adds so much value. BMSocialBiz

A6 @IBMSocialBiz brands are great storytellers when they are storyenablers - customers & partners are the ones who tell the best stories

Amy and I are clearly aligned here!

Q6: Use social storytelling to humanize your brand, collaborate with customers to help the issues they care about, and then they will help you build your brand

@ambarmstrong great minds think alike :)

A6. In doing so your brand earns goodwill, loyalty and word of mouth marketing that drives sales.

It's most common when brands tell the story in small chunks

A6 @IBMSocialBiz there is power in soliciting the stories - we learned this during MDG 500 check out some stories here http://mdg500.org/st...

@WeFirstBranding Yes! Brand advocates can reach millions, & impact your bottom line.

A6: they do this thru story telling to drive "Aha" moments. That will drive ROI as customers remember that.

@ambarmstrong Small chunks with BIG impact!

@ASherinian Fantastic example and their toolkit is such a great example to follow.

Too often the value to an employee of a company's purpose isn't factored into the ROI>

It also helps brands to avoid thorny situations - the proverbial hedgehog.

@simonmainwaring Align with consumers' passion and they will continue to support you and your brand. Increased rapport, reputation & revenue. Three Rs.

A 6 @IBMSocialBiz Customers love to see themselves in the stories we tell - that is the best way to drive change - driving awareness is better when people see that we are talking about them, not just the issue http://www.telegraph...

@ASherinian Let's certainly not forget that employees ARE the FIRST consumers a company is in direct contact.

A6 @IBMSocialBiz that's why your "smarter planet" messaging resonated - it asked people the kind of world they want to live in, showed how ppl are doing it, didn't preach

In general, I think about how much stuff do I really need and how I can simplify my life. I'm becoming a more discerning and cynical consumer. Happy, involved employees, positive change and social entrepreneurship.

A9 @IBMSocialBiz brands can/should take on issues where they can make real difference, that aligns to their mission, that resonates with their communities - they don't need to/shouldn't take on EVERYTHING

A9. I see three exciting developments. 1. With so many examples out there, more and more brands will lead with purpose.

Brands will be the key driving forces behind some of the biggest social changes we've ever seen.

A9: Partnerships between corporations & non-profits become the culture-shapers.

A9. 2. We’re already starting to see the emergence of alliances of alliance – Conscious Capitalism, Sustainable Brands, Business Alliance for the Future.

A9: the ones that engage my kids with out them knowing it. Minecraft anyone?

A9. 3. As social crises compound, the pressure on brands to be a positive force will accelerate if they hope to survive.

@simonmainwaring We are on the same thought...

A9 @IBMSocialBiz brands also will be held accountable for their contribution to shaping culture - ppl are focused on measurement, impact

A9. Taken together we’ll start to see a true movement of business for good driven by media-savvy and connect consumers.

A9: Collaborative cultures will actually be the ones shaping brands.

A9 @IBMSocialBiz what I have learned from #GivingTuesday is that customers want to be co-creators in questions of culture, philanthropy, purpose w/brands they support - the future is already here - and your customers know it

A10. We are at the start of a huge transformation in business driven by cultural, technological and natural forces.

A10. Business has to change because brands can’t survive in societies that fail.

@simonmainwaring Let's all make sure we play a significant part in it. Let's do it!

I'm with your Terri.

A10. Thank you so much to everyone for joining in. We so appreciate you support and let’s work together to better our future.

A10: social business = open conversations = branding= transparency = trust = win

A10 @IBMSocialBiz Branding is something you do with your customers - not that you impose upon them

The future is a story we make up everyday. Through our intentions we can rewrite the future.

A10 @IBMSocialBiz 2015 is a year of major opportunities - as the #UN takes on next set of global goals, your brand can/should be part of this global cultural moment

A10: As marketplaces & workplaces fuse together in entirely new ways, leaders are now prioritizing mutual trust, empowerment, & authenticity.

@simonmainwaring Every, day; and it's not hard to do!

A10 @IBMSocialBiz last thought - we live in an era where this is true...#peace #progress #socialgood http://www.pinterest...

Women in the U.S. bring in 2.7 trillion (yes) dollars in revenue!

Imagine what just EVERY woman in the world could do. We need to be looking at the tremendous impact women make as consumers and further invite their participation in the formative stages of social/brand strategy. Btw, men rock too! : )