wefirst14

Brands Shaping Cultures
How to position your brand as a cultural leader through strategic storytelling & social media.
IBM Social Business
Q6: How do brands use social storytelling to drive business value and ROI?
Simon Mainwaring
A6. The true power of social technology is to inspire employees and customers to share your brand story with others.
Maria Huntalas
A6:Gives brands a personal platform to bring their story to life=raises awareness & engagement.
Simon Mainwaring
@mhuntalas So key to humanize the brand - agreed.
Amber Armstrong
Social storytelling is most powerful when told from the customer perspective
Amy Tennison
Let customers tell the story on your behalf. They have more credibility than anything you can say yourself.
Amber Armstrong
letting customers tell the story is much more powerful than a brand telling the story
Simon Mainwaring
@IA6. Effectively your community becomes an extension of your marketing arm which adds so much value. BMSocialBiz
Aaron Sherinian
A6 @IBMSocialBiz brands are great storytellers when they are storyenablers - customers & partners are the ones who tell the best stories
Amber Armstrong
Amy and I are clearly aligned here!
We First
Q6: Use social storytelling to humanize your brand, collaborate with customers to help the issues they care about, and then they will help you build your brand
Amy Tennison
@ambarmstrong great minds think alike :)
Simon Mainwaring
A6. In doing so your brand earns goodwill, loyalty and word of mouth marketing that drives sales.
Amber Armstrong
It's most common when brands tell the story in small chunks
Aaron Sherinian
A6 @IBMSocialBiz there is power in soliciting the stories - we learned this during MDG 500 check out some stories here http://mdg500.org/st...
Stories | MDG500
500 Day Milestone: UN Millennium Development Goals
Maria Huntalas
@WeFirstBranding Yes! Brand advocates can reach millions, & impact your bottom line.
ccrummey
A6: they do this thru story telling to drive "Aha" moments. That will drive ROI as customers remember that.
Terri Thomas
@ambarmstrong Small chunks with BIG impact!
Simon Mainwaring
@ASherinian Fantastic example and their toolkit is such a great example to follow.
Simon Mainwaring
Too often the value to an employee of a company's purpose isn't factored into the ROI>
Simon Mainwaring
It also helps brands to avoid thorny situations - the proverbial hedgehog.
Terri Thomas
@simonmainwaring Align with consumers' passion and they will continue to support you and your brand. Increased rapport, reputation & revenue. Three Rs.
Aaron Sherinian
A 6 @IBMSocialBiz Customers love to see themselves in the stories we tell - that is the best way to drive change - driving awareness is better when people see that we are talking about them, not just the issue http://www.telegraph...
Terri Thomas
@ASherinian Let's certainly not forget that employees ARE the FIRST consumers a company is in direct contact.
Aaron Sherinian
A6 @IBMSocialBiz that's why your "smarter planet" messaging resonated - it asked people the kind of world they want to live in, showed how ppl are doing it, didn't preach
Ellen Lutwak
In general, I think about how much stuff do I really need and how I can simplify my life. I'm becoming a more discerning and cynical consumer. Happy, involved employees, positive change and social entrepreneurship.
IBM Social Business
Q9: What does the future of brands shaping culture look like in the next 1-3 years?
Aaron Sherinian
A9 @IBMSocialBiz brands can/should take on issues where they can make real difference, that aligns to their mission, that resonates with their communities - they don't need to/shouldn't take on EVERYTHING
Simon Mainwaring
A9. I see three exciting developments. 1. With so many examples out there, more and more brands will lead with purpose.
Amy Tennison
Brands will be the key driving forces behind some of the biggest social changes we've ever seen.
Maria Huntalas
A9: Partnerships between corporations & non-profits become the culture-shapers.
Simon Mainwaring
A9. 2. We’re already starting to see the emergence of alliances of alliance – Conscious Capitalism, Sustainable Brands, Business Alliance for the Future.
ccrummey
A9: the ones that engage my kids with out them knowing it. Minecraft anyone?
Simon Mainwaring
A9. 3. As social crises compound, the pressure on brands to be a positive force will accelerate if they hope to survive.
Maria Huntalas
@simonmainwaring We are on the same thought...
Aaron Sherinian
A9 @IBMSocialBiz brands also will be held accountable for their contribution to shaping culture - ppl are focused on measurement, impact
Simon Mainwaring
A9. Taken together we’ll start to see a true movement of business for good driven by media-savvy and connect consumers.
Maria Huntalas
A9: Collaborative cultures will actually be the ones shaping brands.
Aaron Sherinian
A9 @IBMSocialBiz what I have learned from #GivingTuesday is that customers want to be co-creators in questions of culture, philanthropy, purpose w/brands they support - the future is already here - and your customers know it
IBM Social Business
Q10: Closing thoughts from panelists on Brands Shaping Culture.
Simon Mainwaring
A10. We are at the start of a huge transformation in business driven by cultural, technological and natural forces.
Simon Mainwaring
A10. Business has to change because brands can’t survive in societies that fail.
Terri Thomas
@simonmainwaring Let's all make sure we play a significant part in it. Let's do it!
Simon Mainwaring
I'm with your Terri.
Simon Mainwaring
A10. Thank you so much to everyone for joining in. We so appreciate you support and let’s work together to better our future.
ccrummey
A10: social business = open conversations = branding= transparency = trust = win
Aaron Sherinian
A10 @IBMSocialBiz Branding is something you do with your customers - not that you impose upon them
Simon Mainwaring
The future is a story we make up everyday. Through our intentions we can rewrite the future.
Aaron Sherinian
A10 @IBMSocialBiz 2015 is a year of major opportunities - as the #UN takes on next set of global goals, your brand can/should be part of this global cultural moment
Maria Huntalas
A10: As marketplaces & workplaces fuse together in entirely new ways, leaders are now prioritizing mutual trust, empowerment, & authenticity.
Terri Thomas
@simonmainwaring Every, day; and it's not hard to do!
Aaron Sherinian
A10 @IBMSocialBiz last thought - we live in an era where this is true...#peace #progress #socialgood http://www.pinterest...
Social Good Summit 2014
Powerful quote. Powerful fact. #2030now #socialgood #whydsi
Terri Thomas
Women in the U.S. bring in 2.7 trillion (yes) dollars in revenue!
Terri Thomas
Imagine what just EVERY woman in the world could do. We need to be looking at the tremendous impact women make as consumers and further invite their participation in the formative stages of social/brand strategy. Btw, men rock too! : )