TGP2014

Time, it's always time

wait for someone to say not enough hours inn the day - no obstacle use what's relevant and makes sense

knowledge.....

A5) Having an efficient process that works for you. Utilizing tools/apps to help with that

a5) The Firewall and reputational risk. Have some sensible policies in place.

@KKGibbo1980 sure @wholovesyarbaby can help if not I'll get on my bike :)

biggest obstacle is time. How much time is good time?

I find it is getting the customer facing people using it as a tool in their day to day business like we use the telephone

Also, comfort levels - many use it personally without thinking but nervous about business use. Know anyone that can help with that Jon? ;)

@recruit_RED I take 15-30mins at the start and end of the day to manage my social media, and set the time aside

easy one; the biggest issue is automation of the tools and software to run social business; we need to reduce the steps it takes to execute; make it simplier; and easy to use for business and customers; like the web in 1995

@ociamark Thank you I'll hold you to that :-)

@recruit_RED as little or as much as you need, ignore soeone who says 3 tweets a day or 5 Facebook posts a week it rubbish. Make it make sense for you. Work in chunks of time minutes or more. Through a day consistent momentum helps awareness

@KKGibbo1980 I found the fear of the unknown was also a big obstacle, but its about having the confidence to jump in and have a go

@simonlporter OK I could certainly manage that.

To share anything of value means taking the time to create it, research it or regurgitate it. Anyone who thinks a good social media strategy can be achieved with minimal time will ultimately fail

I live this every day. This tool was built to automate tweetchats - no transcripts needed; everything is recoreded (like DVR), and can be embedded see button up top; focus on content creative is the top job everything else should be easy

@furrier wow was there one the i was still writing letters to 1000's of people globally :) True though simplify and you'll multiply activity and connections that make sense

@simonlporter @recruit_RED I take 30 min at the start, lunch and end + 1 to 1 engagement as it happens

Sean nails it. Throwing fast content like Buzzfeed is short term not long term gain. Customers will reject it. Quality wins in social word of mouth networks always has.

If you struggle with time then plan, build a list of regular tweets, comms etc, utilise scheduling, you don't have to spend hours in a day just productive 10 minutes through the day

Its not a marketing owned thing , it needs to be embedded in the business if its to be successful , and individuals need to be encouraged to use it as a part of their daily routine

@KKGibbo1980 do I am here to help and 32 years experience of all this kind of thing but not got the answer but i do have the means :)

I'm utilising @BufferApp @Feedly and @PipelinerCRM for the social engagement

@ociamark more than I have Mark, thank you, please contact me when you have time

IBM Cloud @ibmcloud has a great work flow where they have a great process for content marketing - Kevin Allen over there run that.

@seansweet and if they adopt a "spray and pray" approach

@ociamark I agree Mark, I shall block out time and make it much more part of my marketing plan.

@KKGibbo1980 will do I'm nearly 99 but don't show it haha :)

@simonlporter You nailed it - workflow that has value - so something that can be tied to a metric of ROI; sales or something like that

HubSpot has certainly made the job easier for us

I now prioritise my social media activity (external focused) ahead of my email (internal focused). I look at my twitter DMs before my email, as these are more important

@furrier this is great john, the dinner party is just happening so I can focus on helping those that are lost... and your maitre d is are taking care of that... glass of red me thinks ;)

@furrier Scheduling is essential for productivity and efficiency #TGP2014 @wholovesyarbaby

you are serving up the engagement - nicely done

@recruit_RED @recruit_RED even 2 minutes on the hour doing actual activity rather than scheduled tweets will gain much more traction - we have perception and instinct automated activity doesn't

@Chris71Mitchell I agree. Public conversations are scary. I don't see much guidance helping the non-early-adopters get over that fear.

The participation inequality. Real engagement is difficult to achieve: http://www.nngroup.c...

@JerryAOverton I'm guessing the 1% have no time to do any actual work

For Twitter they have the "geo" code promoted tweets option for their new ad product. Twitter organically is about events and real time activities in the market you want to engage in

take time don't rush and do some sensible searching and targeting then talking, listening and learning - no blanket bombing

q4) in my market unlikely to reach the individuals via Twitter, but can get a good feel for the business

Searches, and carefully listening to conversations to see where there may be a possible connection with your services etc

q4) in my market unlikely to reach the individuals via Twitter, but can get a good feel for the business

These days you make sure that anyone who has a need for your service or product can find you. Then they connect with you.

Being at a charity I don't have a market, everyone could be a supporter, this is probably why I struggle to have follower/following filters?

By targetting the ones you know , as they tend to follow you back, and then by talking about relevant info they ones you dont know want to hear about

@ociamark you can also meet through random anarchy too, the widlwest is still available - if you ask someone will answer, its not to be scared of becasue experts want you to think it's too difficult

Even just starting converstations with fellow tweeps can lead to other things. Extend your network by engaging with others then tapping in to their network just like a fisherman casting a net!

@Chris71Mitchell you never know chris unless you look ;)

Using relevant hashtags I also find useful as a way of finding good target audiences

@KKGibbo1980 great means to keep supporters and those interested up to speed...key to add value or interest to posts

Tweet things that would be interesting to your ideal customer. Make it about them and they'll appreciate it.

I've learned that have a good content "stream flowing" is key but make it diverse. Think like a dinner party. Apps, drinks, snacks, soup, main course, dessert, ....

@helenwinder Exactly I always use the Fishing analogy when talking about Twitter you never know what/who you will catch

@KKGibbo1980 run twitter workshops for old people at the charity hq

absolutely, but for time vs benefit LinkedIn or traditional networking more appropriate for my prospects.

having a content party is the killer approach and drives highest numbers. Mix it up with content not all serious all the time.

Research - you check their profile, LinkedIn etc. Do your homework

did consider something like the LinkedIn workshops I attended of yours

This chat is like a great dinner party nice to meet everyone here. Who's serving the drinks?

@simonlporter Lol exactly ... You might find the odd Boot but those blue finned wotsits are in there (can't think what they are called - must read up on my fishes)

A4: @wholovesyarbaby Using hash tags and twitting with specific groups #TGP2014

@Crowdfather that'll be me... what would sir like?

shaken not stirred