ihrchat

Digital employer branding
Chat with the team that created the world's first end to end recruitment on twitter
Dr. Tanvi Gautam
Q5: What are the common mistakes while building a strong digital employer brand ? Pl reply under this to keep the thread together
Apurva Chamaria
A.5 1. Traditional org built on command & control restricted employees from transparent communication digitally (1/2) #ihrchat
Subramanian Kalpathi
Lack of execution skills to be able to showcase what you communicate through your EVP. That's the biggest challenge!
Lopamudra
we talk about a lot on organisation but forget about employees empowerment
Apurva Chamaria
A.5 2. Not aligning the external brand positioning with the internal brand (2/2) #ihrchat
Dr. Tanvi Gautam
Apply non digital rules to a digital world !
Sarang Brahme
A5 Considering that brand is owned by company and people are just recipients of the brand.
Mahesh Devrani
Fear of negative sentiments spoiling your Reputation #Ihrchat
Sarang Brahme
A5 Ignoring the social chatter and comments. Only focusing on what company wants to say.
Lopamudra
Brand can be owned by non employees, aluminis too.
Sarang Brahme
A5 Focusing too much on external brand building without understanding that it starts internally
Dr. Tanvi Gautam
Talk. Talk. Talk. No listening.
qilo
lack of content strategy & curation and continuous engagement
Harjot Dhawan
not customizing employer branding techniques
Debabrat/Debu Mishra
When you focus more on visibility and defocus on differentiation of EVP.
Sarang Brahme
A5 Considering that the employer brand measuring is yearly survey activity! #epicfail
Akhil Agarwal
Restricting it to only 1-2 channels and not really using the power of #digital to spread the word!
Shiva Kumar
A5 Not engaging enough with your audience
Karandeep Rajpal
Brands produce content for the sake of having content rather than offer relevant messaging that speaks to customers’ specific interests. #Ihrchat
Sarang Brahme
A5 Ignoring power of social media of your internal brand ambassadors. Use people's media than company owned :)
Apurva Chamaria
@Lopamudra #ihrchat yes EB is also owned by alumni although I would not stretch it to ownership :-)
Sarang Brahme
A5 Ignoring comments on Glassdoor, Vault and other social media channels.
Neeraj Sancheti
Ignoring an integrated social media approach for creating strong employer brand.
Dr. Tanvi Gautam
@poornviram says those who followed #coolestinterviewever, huge example of letting go.a brand enabling the millennials to connect
Sarang Brahme
A5 Also, digital branding is limited to FB/TW/LI. Go where your talent is talking about
Sarang Brahme
A5 Not having internal enterprise collaboration tool! Employer brand starts internally!
Dr. Tanvi Gautam
@gautamghosh says HR should know how the corp brand is impacting EB. If the corp brand is seen as "old" it impacts EB.
Sarang Brahme
on top of it, ignoring the difference between EB and Corporate brand.
Debabrat/Debu Mishra
A5. IMHO aligning external brand and internal brand is not a necessity. People don't come to work for you because they like your product. Some connect? Yes. Alignment. Nah!
Tanvi Bhatt
A5 ignoring the Leadership #Branding; especially on social media! (1/2)
Apurva Chamaria
#ihrchat expecting alumni to drive EB ownership might be too much as their loyalty will mostly (hopefully) lie with current employer who could be competition :)
Tanvi Bhatt
A5 (2/2) having obsolete #SocialMedia policies for rest of the employees!
Dr. Tanvi Gautam
Q3: What changes when we add digital to the mix of the employer brand ?
Apurva Chamaria
A.3 Unlike traditional media that allowed top-down communication digital channels facilitate many2many conversation #ihrchat
aradhana
You communicate using same language as world uses, more relevant & larger audience
Lopamudra
sharing free flow of ideas #ihrchat
Dr. Tanvi Gautam
@radhikagb says the best indicator of good Employer Branding are the referral recruitment figures. #iHRchat
Dr. Tanvi Gautam
Visibility goes up tremendously
Dr. Tanvi Gautam
Reach goes up. Richness goes down.
praveen mn
speed of communication and frank inputs
Subramanian Kalpathi
A3) Digital automatically means that you are speaking to a large millennial population. No room for error, and all communication becomes legacy in an instant
Neeraj Sancheti
multiple platforms, wider spread, quick response.
qilo
continuous engagement, impact measurement
Pooja Arora
Strong Impact, large audience reach & High reliability..things move much faster way when digitization involved #ihrchat
Dr. Tanvi Gautam
Less room for error !!
Maneesh Choudhary
the reach increases when we add digital mix & clearly reach is what can amplify the brand message to larger audience.
Dr. Tanvi Gautam
There is no hiding behind closed doors. LOL !!
Apurva Chamaria
A3 all recommendations are publicly available #ihrchat
Debabrat/Debu Mishra
A3) Adding Digital to the EB makes it more Accessible and Visible.
Lopamudra
@a1purva yes even blogs videos too
Subramanian Kalpathi
how does one balance richness and reach in the digital domain? Curious
Pooja Arora
Process will be more systematic & organised leaving no room for any error #ihrchat
Dr. Tanvi Gautam
Naveen notes Digital also makes it where how employees speak/represent themselves in social water holes are brand
Dr. Tanvi Gautam
@D_Brat I think folks are happy abt accessible not visible :)
Jay loves to Tweet!!
it brings life to otherwise boring organization announcements on email etc.
Jinen
infact looking at TOI case I think it may end by bringing auto correct feature to HR policy making..
Sarang Brahme
A3 Digital is a lingo of young talent and the way they converse, talk and engage to brand.
Dr. Tanvi Gautam
@Sarangbrahme very true ! Gen Y knows nothing else.
Sarang Brahme
A3 Digital also brings interaction and fun way to engage your target. Listening is key
Harjot Dhawan
#ihrchat Accessibility and Fun
Dr. Tanvi Gautam
Naveen says Digital is influenced by social profiles, interactions, conversations and other influences. U are a curator max
Sarang Brahme
A3 However, digital needs to go beyond likes and comments to measure influence and true value add for EB
aradhana
A3 digital provides the transparency & trust for the brand #ihrchat
Mahesh Devrani
#ihrchat that's precisely what differentiates brands, from those which just curate & those which share insights & introduce u to the possibilities based on curated data
Tanvi Bhatt
A3 Digital can take a local brand global! It's a fantastic landscape to celebrate both - Employer & Employee Brand!