ihrchat

A.5 1. Traditional org built on command & control restricted employees from transparent communication digitally (1/2) #ihrchat

Lack of execution skills to be able to showcase what you communicate through your EVP. That's the biggest challenge!

we talk about a lot on organisation but forget about employees empowerment

A.5 2. Not aligning the external brand positioning with the internal brand (2/2) #ihrchat

Apply non digital rules to a digital world !

A5 Considering that brand is owned by company and people are just recipients of the brand.

Fear of negative sentiments spoiling your Reputation #Ihrchat

A5 Ignoring the social chatter and comments. Only focusing on what company wants to say.

Brand can be owned by non employees, aluminis too.

@Lopamudra great point that

A5 Focusing too much on external brand building without understanding that it starts internally

Talk. Talk. Talk. No listening.

lack of content strategy & curation and continuous engagement

not customizing employer branding techniques

When you focus more on visibility and defocus on differentiation of EVP.

A5 Considering that the employer brand measuring is yearly survey activity! #epicfail

Restricting it to only 1-2 channels and not really using the power of #digital to spread the word!

A5 Not engaging enough with your audience

Brands produce content for the sake of having content rather than offer relevant messaging that speaks to customers’ specific interests. #Ihrchat

A5 Ignoring power of social media of your internal brand ambassadors. Use people's media than company owned :)

@Lopamudra #ihrchat yes EB is also owned by alumni although I would not stretch it to ownership :-)

A5 Ignoring comments on Glassdoor, Vault and other social media channels.

Ignoring an integrated social media approach for creating strong employer brand.

@poornviram says those who followed #coolestinterviewever, huge example of letting go.a brand enabling the millennials to connect

@a1purva why not ?

A5 Also, digital branding is limited to FB/TW/LI. Go where your talent is talking about

A5 Not having internal enterprise collaboration tool! Employer brand starts internally!

@gautamghosh says HR should know how the corp brand is impacting EB. If the corp brand is seen as "old" it impacts EB.

on top of it, ignoring the difference between EB and Corporate brand.

A5. IMHO aligning external brand and internal brand is not a necessity. People don't come to work for you because they like your product. Some connect? Yes. Alignment. Nah!

A5 ignoring the Leadership #Branding; especially on social media! (1/2)

#ihrchat expecting alumni to drive EB ownership might be too much as their loyalty will mostly (hopefully) lie with current employer who could be competition :)

A5 (2/2) having obsolete #SocialMedia policies for rest of the employees!

#Transparency and #Involvement \

A.3 Unlike traditional media that allowed top-down communication digital channels facilitate many2many conversation #ihrchat

You communicate using same language as world uses, more relevant & larger audience

sharing free flow of ideas #ihrchat

@radhikagb says the best indicator of good Employer Branding are the referral recruitment figures. #iHRchat

Visibility goes up tremendously

Reach goes up. Richness goes down.

speed of communication and frank inputs

A3) Digital automatically means that you are speaking to a large millennial population. No room for error, and all communication becomes legacy in an instant

multiple platforms, wider spread, quick response.

continuous engagement, impact measurement

Strong Impact, large audience reach & High reliability..things move much faster way when digitization involved #ihrchat

Less room for error !!

the reach increases when we add digital mix & clearly reach is what can amplify the brand message to larger audience.

There is no hiding behind closed doors. LOL !!

A3 all recommendations are publicly available #ihrchat

A3) Adding Digital to the EB makes it more Accessible and Visible.

@a1purva yes even blogs videos too

how does one balance richness and reach in the digital domain? Curious

Process will be more systematic & organised leaving no room for any error #ihrchat

Naveen notes Digital also makes it where how employees speak/represent themselves in social water holes are brand

@D_Brat I think folks are happy abt accessible not visible :)

it brings life to otherwise boring organization announcements on email etc.

infact looking at TOI case I think it may end by bringing auto correct feature to HR policy making..

A3 Digital is a lingo of young talent and the way they converse, talk and engage to brand.

@Sarangbrahme very true ! Gen Y knows nothing else.

A3 Digital also brings interaction and fun way to engage your target. Listening is key

#ihrchat Accessibility and Fun

Naveen says Digital is influenced by social profiles, interactions, conversations and other influences. U are a curator max

A3 However, digital needs to go beyond likes and comments to measure influence and true value add for EB

A3 digital provides the transparency & trust for the brand #ihrchat

#ihrchat that's precisely what differentiates brands, from those which just curate & those which share insights & introduce u to the possibilities based on curated data

A3 Digital can take a local brand global! It's a fantastic landscape to celebrate both - Employer & Employee Brand!