speedideation

8/18 CSC #Speedideation
Topic today is innovation through simulation: http://bit.ly/1o2xnL5
   7 years ago
#speedideation8/11 CSC #SpeedIdeation Raise issues, solutions, ideas around all things technology. Employees, clients & partners welcome!
   7 years ago
#SpeedIdeation9/15 CSC #SpeedideationTopic today is Software Engineering in #DataScience: http://wp.me/p4SqGB-3u
Jerry Overton
What role should data science play in business model innovation?
Soren Helsted
I think that data science is important in business model innovation - especially the possibility to use prediction much better than before
Jerry Overton
Personall, I'd like to see data science teams become an essential part of strategic planning.
Matt
It SHOULD play a massive part, scepticism and legacy behaviour are hard to change
Chris Fangmann
@MattMJH And look at the costs....basically close to 0
Isaiah McPeak
What we find in @9lenses data constantly is that today's organizations gravitate between three types of leadership: shooting from the hip, groupthink, or leadership by committee. It's because tools are surveys, BI, and consultants. Need data
Soren Helsted
Strategic planning should involve everybody and certainly the data science is critical and when done right much more accurate than analyst reports and gut feel
Jerry Overton
@MattMJH I'm wondering if that skepticism can helped by advances in the way data scientists engage and tell our story.
Dan Hushon
the big problem IMO is still the process of bringing the information into the analytic environment. #DataGravity drives 1000 lakes vs. 1 ocean
Chris Fangmann
we need to show the positive example you have achieved already and apply to new scenarios - that'll be really convincing
Jerry Overton
@DanHushon Agreed. Would like to put in place platforms and feeds that make it easier, more reliable.
Matt
How do you convince different verticals of the applicability when data is from 'other' seemingly unconnected sources?
Isaiah McPeak
and @DanHushon Exactly. It's gotta be immediate, self-service analytics that ANYONE can use. That removes the 'filter' of the McKinsey consultant or uber-smart data scientist.
Dan Hushon
filter vs. opt in... large number of sites, like #Klout starting to ask for #interests to improve context, and are now exploring RT as a reinforcement
Jerry Overton
Agreed. The shorter the time between idea and insight, the better.
Isaiah McPeak
We should partner with consultancies to improve the quality of discovery on these platforms, so that we can automate the discovery, increasing time to insight.
Jerry Overton
Thinking of using simulations as tool for co-creation workshops with clients. Thoughts?
Chris Fangmann
Comes back to earlier discussion. We need to pick the right "opening scenarios" to show the value and then work with our customers to find the spots they'd like to simulate. Up to us to start right
Soren Helsted
Interesting idea as it can be used for simulation games of different co-creations in the workshop and to try different scenarios out. Can this be for co-creation what scenario planning was for business strategy? But much more effective
Chris Fangmann
If we can go with short sprint simulation (for whatever sprint topic we have with the customer) and then compare with results we get automated proof of value
Isaiah McPeak
That's a slick idea! In my head I'm imagining 50 people in a room sending ideas via mobile and a projector screen up front mapping them out, then suddenly folks start combining ideas and refining to improve "scores".
Soren Helsted
@chrisfangmann if we can make a closed feed-back loop that will be effective. Most models lack the evidence (even cost models mostly do)
Thomas Baus
great thought! If properly applied and prepared, you run the simulation and then get crisp numbers and results, plus the most suitable solution, instead of brainstorming for three hours with a vague outcome and 5 pages of meeting minutes ;)
Soren Helsted
getting to a "maker" and "go do" mindset and actually get something with you home from a workshop
Jerry Overton
WHAT would you like to see simulated? I focused on business financial performance, but what else would be useful?
Chris Fangmann
Customer adoption
Jerry Overton
@ChrisFangmann Makes sense. I've used it as input, but would be interesting to simulate directly.
Chris Fangmann
and then after knowing how to improve / increase customer adoption take financial improvement as 2nd step
James Kierstead
simulate impact and identify gaps in our offering portfolio due to market adoption of disruptive tech.
Isaiah McPeak
Some big topics to simulate: a matrixed reorg, changing compensation/incentive structure, all the brainstormed ideas at an offsite, a marketing campaign (e.g. "industrial internet" at GE).
Chris Fangmann
Very interesting thoughts.
Jerry Overton
Really like this one. We could simulate the impact of culture and policy would have on the character of the business.
Soren Helsted
If we can start working with the culture element in a global organisation with many cultures and tons of sub-cultures that would be really interesting
Jerry Overton
Thanks everyone for a fantastic session! Appreciate all the great feedback.
Chris Fangmann
Thanks for your great paper, mate
Thomas Baus
more than deserved @jerryAOverton - keep this topic alive and growing, amazing work!
Jerry Overton
I want to visualize simulations using something better than boring old charts. Ideas?
Chris Fangmann
have you had a look at what @stroker sent around for presentations about 10 days ago?
Jerry Overton
@ArchiKierstead I like this actually. I'm gonna look into it.
James Kierstead
CSC should tell its stories through a series of comic strips with a cast of characters..... needs to be truly funny in order to work. I'm sure there must be some CSC artists out there!
Soren Helsted
@ArchiKierstead South Park or The Simpsons :-)
Chris Fangmann
As people drop in right now: In addition to Jerry's paper; would you like to see additional research being discussed in public here? Would you like to discuss your own research?
Thomas Baus
not that I had own research conducted thus far but I love this setup as the topic is already very mature
Jerry Overton
@t_baus_x Blockbuster v Netflix was good for the P.O.C. but I'd like to focus on simulating interesting new "what if" scenarios.
Chris Fangmann
@JerryAOverton Right approach - and of course - as discussed last week - add the time factor to the simulation
Thomas Baus
@jerryAOverton you mean other "use cases" ... interesting actually, in addition to what you stated below for manufacturing, could this also apply to stock market? Also for public sector / city planning this would be interesting
Thomas Baus
@jerryAOverton we could also apply this to our own offerings in terms of evaluation and commercial success, given the right parameters - and use the learnings even for sales improvement / client targeting
Thomas Baus
@jerryAOverton and one last thought ;) how about hooking this tool into Salesforce to predict performance per client, predicting financial success etc and thus forecasting a client's potential budget and growth rate
Chris Fangmann
@t_baus_x You mean considering our work with each client as a single business model and then consolidate again on industry level>
Jerry Overton
@t_baus_x YES! Gr8 idea. Would like that to go both ways: Salesforce feeding simulation input, simulations feeding Salesforce activities.
Thomas Baus
yeah - you get the "forecast" of a client's business success as a first result, supporting your Sales Strategy with this information ... and secondly, consolidate / match up / validate on industry and region level
Thomas Baus
@jerryAOverton yep, that is the what I thought! I guess the actual implementation into Salesforce is not even the hard part ... the question is, who feeds the content, how often must it be updated ... partly automated feeding with data?
Jerry Overton
What other "what if" scenarios do you think would be interesting to simulate?
Chris Fangmann
Impact on retail with connected consumer giving up privacy as one example
Jerry Overton
Also working on simulating the effect of service/product innovation in manufacturing. Already seeing some interesting effects of open source. Hope to publish soon.
James Kierstead
I'd like to see more scenario planning and the use of delphi methods (for example), backed by data analysis to help CSC better anticipate and respond to trends
Chris Fangmann
@ArchiKierstead Cool - and not only respond to trends but lead before trends become obvious
James Kierstead
I think using delphi methods would help us tap into the latent knowledge of our large, experienced employee base.... why can't we run auctions and have employees trade on tech futures??
Thomas Baus
not sure if that too complex afterall, but field of disaster scenario response planning sth like this might also work very well. Not predicting the disaster of course, but predict the value of response efforts (often waste of time / money)
Chris Fangmann
@t_baus_x tap into re-insurance here.... then you might want to simulate the real disaster
Jerry Overton
@t_baus_x Really like this idea. In fact, I could pivot the focus to simulating continued business operations verses business financial performance.
Chris Fangmann
and then tie up with e.g. OmniLocation to improve services
Thomas Baus
@chrisfangmann cool stuff, I'd love to see something like that evolve, would really affect many areas, not just business, also real-life disasters (floods, hunger, pandemics, ...) all over the world