STaaS

CSC Storage as a Service
CSC & EMC discuss Storage as a Service; Game changing in the datacenter. Thought leaders discuss.
Dan Hushon
Let's talk about transactional storage via as a service? why not? @furrier
John Furrier
that use case is viable.. the one thing people are talking about is Nirvanix which recently filed for Bankruptcy Ch 11 saying that is a neg signal for cloud storage as service..Thoughts?
Dan Hushon
in my view, as txns progress to web, an #IDC (internet data center) becomes important in reducing latency, and to @furriers point, enables scale in transaction load to match compute requirement
Dan Hushon
storage alone is a challenge, it's limited to archive and that's a race to the bottom, that said the ability to surround that storage with real utility services - sync, dip, ilm.... now you start to derive additional value
Dan Hushon
the key point is that you need to address the new workloads, and also scale and location do matter. you need a provider that has/generates enough load to get into the efficiency sweet spot
Dave Vellante
well there seems to be some uptake right? W EBS and cinder - it's all Abt QoS
Dan Hushon
yep, no such thing as one size fits all, not like saying I need a #Core
Sylvie Otten (Sollod
How do you view the difference between #Cloud & STaaS?
Dan Hushon
for me cloud is an operational model where staas is an acquisition model
Dan Hushon
self service vs. pay as you go... both apply here imo
Brian Whitman
I see it as more as part of a bigger offering, assuming third party cloud. You choose your VM specs and the storage specs with it. If done internally then yes, it can be more granular, and then comes down to data services (performance, etc)
Sylvie Otten (Sollod
Welcome everyone to CrowdChat with Dan Hushon CTO of CSC here to discuss STaas on EMC infrastructure. Dan, how are customers evolving to this new storage as-a-Service model? Are customers shifting to this new paradigm?
Dan Hushon
Thanks Sylvie and everyone joining us. In my view customers are becoming exceedingly comfortable with aaS
Sylvie Otten (Sollod Are they excited about the idea of purchasing STaaS by the drip?
John Furrier
StaaS is the future
Dan Hushon
but I might say that storage and the wan are amongst the last estates and customers will move carefully
Dan Hushon
they are interested in that step, but they still have questions like "what happened to thin provisioning" and it's benefits.
Dan Hushon
I see the natural place where people are starting is around archival storage
Henrik Wagner
Do clients see any risks in moving to an off-prem?
Dan Hushon
Well outside some organizational challenges, I think that our customers find that #CSC has excellent data centers and processes, maybe even better connected due to #ATT
Dan Hushon
there are always concerns, but archive goes to iron mountain today, for me it's a contract issue more than anything
Sylvie Otten (Sollod
And with an #EMC infrastructure at #CSC they are receiving the same quality performance and high availability that they would by keeping it on-prem. So, it's a win-win.
John Furrier
#CSC #EMC Storage as a Service Party happening right now !!
Sylvie Otten (Sollod
HUGE Thanks to @DanHushon for this awesome engagement & dynamic discussion about #CSConEMC and #CSC #STaaS. Stay tuned for EMC CSC STaaS events coming to a location near you!
Dave Vellante
RT @brian_d_whitman @dvellante Security, Security and Security #staas via https://t.co/K70yLdQ0Wy
John Furrier
security is one big reason why CIOs are bringing in pros to scope the cloud StaaS model.. lots of security issues with freemium storage like box or dropbox..
Dan Hushon I know a certain previous employer that blocked box ;)
Dan Hushon
yep, front and center, because of our existing outsourcing relationships, we really understand our customers and their unique requirements, this enables us to better address the issues
Sylvie Otten (Sollod
What about VDI and BYOD? How do you see that impacting STaaS? Will there be a benefit to VDI Implementations with STaaS?
Dan Hushon
absolutely, desktop images are what 90% consistent
Dan Hushon
so if you can share blocks, then the advantages might be even better with scale... then the ability to produce file/object in the same model will allow for tenant artifacts
Dan Hushon
I personally love that use case
Dan Hushon
byod, as discussed earlier requires sync/share style, and even things like enterprise dedupe can play. key challenge here is getting versioning right (in a way that doesn't create replicas but diff sets)
Dan Hushon
again I think that the rate card design puts the customer in control of incremental costs (and might even force them to clean up every once in a while)... so another benefit... costs become visible to the business
John Furrier being transparent on cost to users will change behavior for users ...if users know downloading massive files costs the company maybe they might think twice - or will they?
Dan Hushon @Furrier, I think that people are being forced to treat corporate money as their own with BYOD... the key is transparency of costs / allocation of true costs... transparency changes behaviors
John Furrier
BYOD and VDI will help but the real innovation is using analytics to change the behavior of how users interact with IT
Brian Whitman
Storage for the desktop images themselves, I don't see that as STaaS, it's part of the overall DaaS offering. Storage for the user data that inevitably goes with DaaS, yes!
Dan Hushon I will give you a portion of that, but not sold that clones aren't part of the STaaS rate card over time
Stu Downes
Great use case. Multi-tier storage as a service. Tier 0 for High IO requirements (de-duped OS image) and both temp and user write cache, lower tier storage for personalization, management DBs etc.
John Furrier
Question to the crowd: Why did Nirvanix go out of business ..flawed product or no market opportunity?
Dave Vellante
nirvanix was old tech...lacked investment, couldn't reach critical mass
Dan Hushon important word, critical mass... @EMCcorp and @CSC bring critical mass, and a focus on the global enterprise... #Global matters imo
Henrik Wagner
Flawed Execution in my opinion - #EMC SP Partner model with #CSC has the right model.
John Furrier I was a big fan of Nirvanix but their shut down left lots of customers in the dark and no migration plan..
Dave Vellante
interesting to see the different GTM models: 1/full stack (amzn, orcl, ibm, Azure, Google); 2/ Ecosystem (VMW, EMC, CSC, Cisco, etc)...HP to an extent
Dan Hushon
How about #object storage and S3 like mechanisms... how many of you are using offsite for your personal lives?
Dan Hushon
@Heinrikwagner73 I see a natural progression for our customers with whom we are already providing data center / infrastructure services
Henrik Wagner
Sure. We use #EMC Syncplicity, Dropbox...
Dan Hushon as we move to tablets and devices with few/no file systems this app based storage will become the new standard for employee exchange...
Brian Whitman
Sure who doesn't ;-) Syncplicity, Mozy, Dropbox, Box.net. file sync and share vs. just a dumping ground but each have their place
Dave Vellante
Get / Put -- it's a no-brainer
Dan Hushon
totally agree, with capacity on demand, apporpriate retention services and enterprise quality leakage protection/security.... get/put using SAML/XACML?
John Furrier
Do you think that people will buy storage by the drink?
Brian Whitman
For file storage mostly yes. For transactional storage support more traditional apps, not so much.
John Furrier I see variable load for StaaS but wonder if there is real demand and how it related to big storage purchases already in process?
Dave Vellante
depends. Sometimes pay-by-the drink is more expensive
Brian Whitman true the overall cost is not always the deciding factor. Often it's timing in our gotta have it now world.
Dan Hushon
@vellante they're typically doing bursting... but 2 forms of bursting..
Dan Hushon
one form is just the flexilibility of volumes that can expand/contract, the other being storage on demand when you just need that extra space
John Furrier
bursting and other unexpected uses cases generated by application data is great examples
Dan Hushon
but mostly we are seeing customers beginning to structure a full utility cost model for new, typically migrated applications in the p-V-C journey
Sylvie Otten (Sollod
@DanHushon How does CSC Protect Data in the SP STaaS model?
Dan Hushon
physical, logical, configuration, audit, active security services ... you know that we shouldn't talk publicly about security ;)
Dan Hushon
in all seriousness we have well thought out multi-tenancy models with our @EMCcorp partners to help us properly protect this information