
abhishek mehta10




omnichannel marketing is deeply misunderstood...must have data - trscns + likes + hashtags + pins + geo = there is gold at the end of this rainbow... @tresata has already found it in retail use cases

John Furrier
Big Data is a bigger ecosystem than Hadoop. The era of building and commercializing tools is behind us

John Furrier
As Big Data technologies democratize, they will commoditize. The only way to extract value is going up the stack and finding problems to solve with Big Data

John Furrier
what is the biggest misconception about omni channel data have you checked out @factual ?

abhishek mehta
@furrier that was our conversation at #bigdataSV...the challenge with omnichannel is the HUGE amount of focus being put on #sentiment ... you cannot monetize sentiment... it only looks good in soap operas and presentations

John Furrier
I agree that was my point about measurement by itself is the "illusion of insight" verses meaning; great point again













