nextgencloudSP

Not if they can help it.

No one wants to be a commodity.

The value added services of the CSP today are the lockin, hybrid management platforms are working to abstract those away but the CSP are not incented to be commodities

This is the lock in question is the way I understand this. Answer is no they won't they want lock in imho

I think they will continue to innovate in unique and valuable ways to build greater loyalty and differentiation.

Enterprises are going multi-cloud in a big way. CSPs are going to need to support that through open architectures. No customer, for example, will tolerate have their data locked into one CSP.

enter Sure, exit iS something else

Lock in will be scale and value based no proprietary

No way! Lock-in is a good business model for them. Alas, there will always be companies that figure out another way and migration will be a good biz to be in.

@jameskobielus at the same time.. moving between clouds will not be easy

Agree - I don't think there's any sign of intentional proprietary lock in, but by innovating hard, each cloud looks different over time.

Cloud companies? No. It's where players such as VMware, Pivotal,Datos and a slew of others hope to force. Lockin at the Data or PaaS layer and treat the IaaS as an interchangeable commodity.

@johna_white totally agree; however lock in looks different will it be data or apps or scale or all of it

differentiation and incompatibility enable lockin which produces ARR and reduces churn so I agree with Furrier

noticed AWS is the only one not member of CNCF? G, MS, IBM, ORA are

Data gravity is very real though...

@furrier definitely the data

nope, at the early stage of the Cloud market, lockin is the name of the game

No enterprise that can help it is going to give all their cloud business to a single CSP.

This is the innovation period in cloud - better to have lots of unique approaches and have standards congeal organically over time as the tech matures.

Lock-in possibilities expand massively w/consumption of higher-level services with incompatible APIs. I see many enterprises talk about multi-cloud, but at best implement it on a per app basis due to implementation barriers

Data gravity is absolutely real ingesting or pulling data out takes time and $

@jameskobielus but when it comes to choice, I think first-to-market xSPs have the advantage... eg. AWS

First question I ask an internal cloud business user is if they are using API's or just VM's. I love the later answer. It means I have value to add in brokering services.

we need to wait for more customer and provider #CloudMaturity before customer workloads and especially data (with higher gravity) will become mobile. Think T-Mobile vs Verizon. That took a while ...

and Alibaba

biggest challenge is data services due to gravity, apps can be abstracted e.g. W k8s

@CTOAdvisor Keith.. I'm seeing a lot of cloud brokering in APAC and to a lesser extent EMEA

Cloud today is still a honeypot business model. Use loss leaders to get customer data, then add value via high-margin new services and increase data gravity

multi cloud is coming more from the business side (legal) vs tech folks love cloud value over any perceived lockin

Yes, first-to-market have the advantage in adoption and retention, but they tend to suffer customer ire if they try to lock in the early adopters.

@ralphfinos Public cloud today is a land grab so there is no incentive to give anything back that you've already taken

Moving between clouds will be as easy as moving between on-prem platforms. The target cloud/platform vendors will offer beaucoups migration utilities and professional services.

no real multi cloud, cant call AWS VMs O365, Salesforce & Gmail multi-cloud

data volume and Proprietary API consumption hinders portability of workloads, otherwise, in theory, all CSPs will always say that they embrace portability.

Yes.

The buyer will be a Bot

@joshstella Agree with Josh

Business

Automation like autoscaling today will make bots emerge as the buying entity

Mix of all - was almost all bottom up in the past, but now enterprises are seeing they need to take a strategic approach so purchasing decisions are headed up the org chart.

I think the most interesting one to watch will be the DevOps and AppDev crowd.

COO will be more involved as the value shifts from IT oriented function to operational cost to revenue value model

Look at massive board-level cloud deals like $SNAP $2B GCP 5-year commitment

The primary buyer of cloud services in 2020 is whoever is trying to achieve some specific business outcome in most frictionless, accelerated fashion possible. That's business.

Business. I don't readily see the value IT offers in the purchasing relationship today. That may change over the next couple of years. Today, I find it hard to define enough value for it to change.

That said, lots of bottom up will continue, but in that more strategic context, which means there is risk of losing some of the benefit of cloud in speed to delivery.

@eneyberg Snap has same on AWS and are hedging cloud suppliers

IT won't be the primary cloud buyer because IT will resist "hiring their own replacement."

@furrier which brings us back to the fear of lockin, multivendor resolution

@ralphfinos All of the above. Price elasticity and better/easier to use services brings everybody in.

I've been hearing about CFOs driving CSP selection process already.

Biz & Dev bypass IT, will buy serverless & AI Models & DBaaS

And not on the size of the bill - on enterprise value for themselves.

I see any new project going to the cloud first then as the business solidifies and companies seek to extract more margin they may migrate back to fixed in-house datacenters.

@joshstella Josh, it doesn't surprise me. To them all CSPs are alike, so why pay more for the same.

there will be a lot of programmatic purchasing of Cloud Services by 2022, but they will be so ubiquitous that ...

I'm thinking of something like AI and ML as a service. If the business user can get the data to CSP directly, it has huge and direct business value. Is there even a way to estimate the addressable market now?

Answer: see ML AI question bc the buying will be intelligent

It's going to get really interesting as cloud markets become more fluid and scaling is also bidding dynamically.

key Q is who will own E2E security

@yaronhaviv great point

@valb00 the better question is who will be providing the abstracted and ubiquitous Cloud Services? - ala @joshstella

@joshstella I agree totally

there is so much value in spot markets, managing infra like fungible ephemeral livestock that the tide has already gone out on not having cloud infra in your mix

@yaronhaviv many will claim to. No one will actually do it because E2E includes Edge, which will be innovating too fast

@furrier Someone pays for the buying decisions of the bot.

@valb00 I'm all for edge :) think edge will be centrally mng via cloud