BadSiteHighCost

Great question. Our research has shown a lot of negative impacts, most importantly, we see abandonment rates triple just after a couple of seconds of delay.

For OTT type sites there is an 81% abandonment rate. For websites - 57% of web users will abandon a page. This is disastrous for a online web business

Excellent point Pete. Any company that relies on its site for doing business (which is a lot of companies) will have a very negative impact from poor performance.

jrapoza0

Looking forward to seeing everyone at @velocityconf this week in New York.

Thank you for checking out our Crowd Chat today! We’ll de diving deeper into today’s discussion with @jrapoza @petemastin and @tameverts here: http://event.on24.co...

How to Avoid the High Costs of Bad Website Performance
Tuesday, September 20, 2016 at 01:00 PM Eastern Daylight Time.

Cedexis0

This is Jordan. I've been trying the last 20 minutes to connect to the dial-in and the Presentation Manager. But, I'll chime in here. I've been promoting the webinar from @Cedexis (for example: https://twitter.com/...). Will continue to promote tomorrow

What are some of the ways that businesses try to improve website performance?

Learn more with this report from Aberdeen - https://info.soasta....

or attend our webinar tomorrow with Aberdeen, Cedexis and SOASTA - https://event.on24.c...

You need to understand your site performance, use every tool you have to manage performance, get real time and real user visibility, and use deep analytics to constantly improve your site.

Multi-homing your Content Delivery strategy with performance based traffic management is the simplest way to improve performance. You also effectively reduce your availability to 100% and overtime reduce costs.

Site performance and speed is important, so are site issues usually fixed pretty quickly?

yes, you can tag your site with the SOASTA mPulse code and see get insights within hours

SOASTA has a free mPulse trial - https://www.soasta.c...

You can find out more in tomorrow's webinar but, according to our data, it takes a majority of businesses over an hour to fix site issues and, for a majority of businesses, a minute of website disruption or downtime can cost over $1,000

So the cost of downtime can be pretty high.

Google: 53% of mobile users abandon sites that take longer than 3 seconds to load

It depends on the problem. If the problem is in the network often the only solution is to route around the peering issue or micro outage that is occurring. In real time. To do this takes RUM data scoring in realtime. http://www.cedexis.c...

Tammy Everts posted on this last week - https://www.soasta.c...

But does it really matter if a site is a few seconds faster? Are there any benefits to that level of performance improvement?

Yes! Because your competitors are going get faster. And the faster the site the more sticky.

It's kind of like, does it help to keep customers happy. People today have no tolerance for poor site performance. So yeah, a few seconds can cost in users leaving, lost sales, and bad reputation.

SOASTA recently published 'Testing Strategies for Seasonal Readiness' which should be helpful - https://info.soasta....

Are users today typically happy with the performance of the websites that they visit today?

@cedexis @soasta It depends on how you define happy. We've found that 43% of visitors are unhappy with site performance and only a very small number are very satisfied. That's not a good percentage.

the bar keeps getting lowered. What used to be the 8 second rule is now the 3 second rule on the web. Happy is relative. For the mobile user - we are starting to see the bar get lowered as well. Mobile networks still have a way to go

Yeah, don't want to give away too much from our webinar tomorrow but we've seen many ways that users are frustrated with site performance. http://event.on24.co...

it depends on your benchmarks for your site

I recommend benchmarking your website with our CPI tool - https://www.soasta.c...

I love this recommendation. Too few businesses understand what's an acceptable level of success for their websites. @SOASTA

I think the other side of that coin is being able to respond in REALTIME to the changing nature of the internet. 75% of performance problems come from outside your server farm.

Yep, our data shows that realtime performance management is vital to good success.