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Team Driven Data Disruption
New ways for you to explore how to put data to work on your path to becoming a Cognitive business
IBM Analytics
Question #7 : What C-level executives drive the most disruptive data-driven business apps?
IBM Analytics
Please post your replies here.
Dez Blanchfield
- there's a whole swag of newly "baked" CxO titles we're still coming to grips with.. too many CxO titles now to make sense of ;-)
Dez Blanchfield
- I think it's fair to say that everything starts from the CEO down.. any organisation that wants to see real change driven by data and cognative apps needs the blessing of the CEO first..
Craig Mullins
Any C-level exec that fosters a shared, enterprise-wide responsibility for data-driven analytics
Dez Blanchfield
- Shadow IT showed us that you don't need a CIO to try new things, but most of the time the CIO ended up having to clean up the mess ;-)
Craig Mullins
@dez_blanchfield Yes, it starts with the CEO
Kirk Borne
CMO (Marketing) is a big one, and the CISO (Information Security) needs to be in the driver's seat also. The CDO (Data) and CAO (Analytics) help design & develop the resources (people, technologies, data sources) that are need across all C-level functions
Dez Blanchfield
- one thing I try to get in place as quickly as possible is a C-suite vocabulary, a common basic language so they are all speaking the same language and with the same vocabulary, about data et al..
Andrew C. Oliver
Frankly these things start in the CMO office. In better companies they expand to the C[I/T/D]O and CFO offices.
Ankita Asthana
any disruption is evident in organizations only when it is enterprise - wide. For data driven mindset it has to be a top down approach with buy in from all stakeholders
Dez Blanchfield
@craigmullins - CIO's are a curious mix now, too many CIO's are coming from an MBA pedigree and not a technology background, and that comes with too many fundamental issues..
Avadhoot
#CIO & #CMO are on top !!
Chris Surdak
CHRO is likely the most important in the next 5 yrs. Talent is the last variable in the equation we've been optimizing for 25 yrs.
Kirk Borne
Thank you @dez_blanchfield -- yes, we must be talking the same language or we go nowhere. I recall my first conversation with C-level 15 years ago about Data (Information) Science -- they thought I was talking about the printers (Information Technology!)
Dez Blanchfield
- CDO's are often not as strong a champion as they should be either as they are often strong in data and tech, but often are poor communicators
Carla Gentry
@dez_blanchfield IMO hard to do, two different languages, that is why WE are liaisons to C suite and IT
Craig Mullins
@dez_blanchfield CIO is still a turnstile position in many orgs. Hard to find a 10 year CIO vet at a single org
Dez Blanchfield
- one of my first ports of call in a new client is the CRO as well as of then the "buck stops" with the CRO when it comes to data, governance, compliance, risk, all CROads lead to data ;-)
jameskobielus
Data-driven digital marketing is table stakes in every industry, hence the CMO is in forefront. But in terms of fresh disruption, my sense is C-level execs responsible for product dev/R&D are driving. Cognitive IoT embedded in every product.
Kirk Borne
The CDO cannot be a strong champion unless the top-level executive (CEO or Board of Directors) establishes the CDO's authority, seniority, and leadership role
Justin Saadein
CMO are forced to lead with data
Dez Blanchfield
@KirkDBorne - indeed, in fact if you can engage the MarComms team(s) in anything you're trying to drive in the form of change or transformation, you'll find they are very keen to help and support you, and they are communications gods!
Andrew C. Oliver
@KirkDBorne it was not long ago that I was lectured on "stewardship" by the leader of an organization that did ad-hoc schema/data changes on Oracle in production. Every time their system goes down, I know why.
Dez Blanchfield
- 2 mins to go, feels like a bloody basket ball game, someone stop the clock ;-)
IBM Analytics
FINAL MINUTE - get your final comments here
Kirk Borne
I love the role of "cognitive" everywhere in organizations, but many leaders don't understand it well enough to buy into it.
John Furrier
CEO and the soon to be CDO
Chris Surdak
where there is now a CDO, you have a CIO who is the Chief Infrastructure Officer. Separating the roles is a mixed blessing.
John Furrier
Can't wait for WoW World of Watson
Dez Blanchfield
@JustinSaadein - CMO's should be driven by data today, MarTech / AdTech is where their truth is derived from ;-)
Craig Mullins
How many C-lvl execs have we named here? To the point made by @dez_blanchfield at the top!
Kirk Borne
@acoliver Bingo! That would be a good time to talk about schema-on-read versus schema-on-write approaches to Big Data collections.
Dez Blanchfield
@ankita_a19 - we have to be careful not to throw the term "disruption" around like it's a magical fairy dust that makes things happen "just because we say it" ;-)
IBM Analytics
We have 2 more minutes - please chime in with your final thoughts
Harish Kotadia Ph.D.
It should be the CEO, but in my experience it is CMO and CIO most often.
Craig Mullins
CEO, CIO, CTO, CISO, CDO, CMO, CRO, CFO... that is a lot of chiefs!
Andrew C. Oliver
@KirkDBorne I tried...that's how I ended up being lectured on stewardship :-)
Dez Blanchfield
@acoliver - I disagree, all of this needs to start with the CEO, it needs to flow down through the board room to each silo as it were, and be propogated top down..
Kirk Borne
I am HUUUUUUUGE fan of the CMO and data-driven marketing, customer experience, personalization, loyalty,..
Dez Blanchfield
@ankita_a19 - but if you are smart, you can put some Reverse Mentoring in place with junior staff showing senior staff "how they do it with their own tools" to "think different" ;-)
Kirk Borne
Leadership Analytics on top, please... https://twitter.com/...
Chris Surdak
cognitive is just another tech lever. Make sure you're leveraging your best, and know what your definition of "best" is. It's a CHRO problem, actually.
IBM Analytics
Thanks @furrier for adding 3 more minutes ... come on folks , last 3 minutes!!
Dez Blanchfield
@KirkDBorne - what we need is a "lingua franka" for data / data science / big data, let's write an eBook on this ;-) I'm up for it !!
Andrew C. Oliver
@dez_blanchfield but in practice it starts in the CMO office. If the CEO picks it up and pushes it throughout it is better but the CMO starts the fire.
Dez Blanchfield
@KirkDBorne - life will get interesting when we see all apps have the likes of Siri built in by default ;-)
Justin Saadein
The next wave in data leadership, and we're seeing the inception, is the MBA + tech cert hybrid
8 Path Solutions
An technology/data evangelist who allows developers, engineers, and data scientists and balances the need to build functionality from the bottom up with the demand for features from users and clients
Avadhoot
@craigmullins CFO must the last one!! he wants to cut the cost all the time :)
Kirk Borne
@dez_blanchfield You're on! eBook here we come......
Dez Blanchfield
@craigmullins - important to have the head wag the tail ;-)
IBM Analytics
Final minute - your closing comments?
John Furrier
Another insightful conversation today - superb chat and host of influencefrs
8 Path Solutions
An technology/data evangelist who allows developers, engineers, and data scientists to work together and balances the need to build functionality from the bottom up with the demand for features from users and clients
IBM Analytics
Question #2 : What value can enterprise data-science and engineering teams provide in driving business disruption?
IBM Analytics
Please post your replies here.
Craig Mullins
Uncovering heretofore unknown factors hidden in the data can change business practices
Dez Blanchfield
- data science SME's are to data as accountants are to Finance.
Dez Blanchfield
- hiring Data Science staff is still an real challenge, and will continue to be for some time..
Andrew C. Oliver
First we need to make sure people understand what Data Science actually is and speak to the business in "ordinary language" or we'll fail to engage. https://lucidworks.c...
Dez Blanchfield
@craigmullins - you're talking about gaining insights from data, a long running challenge for any organsiation..
Craig Mullins
If #data + #analytics can eliminate biases that hinder productivity that can cause disruption
Dez Blanchfield
@data_nerd - this is an ever increasing challenge as the definition of what data science and a "data scientist" actually is and is not ;-)
Kirk Borne
#DataScience is primarily about 2 things: the Data and the Science => evidence-based discovery, hypothesis generation & testing, validation & decisioning
MaribelLopez
data scientists need a strong business partner to understand how to make data relevant
Andrew C. Oliver
Part of the problem hiring Data Science SMEs is that we're still trying to create weird little nerd-farms with no real idea of "why" or "what" we hope to accomplish. It creates waste in the market and yields frustration on both sides.
Dez Blanchfield
@acoliver - fully agree, but we should not stop mid stream to figure it out, any more than we would with HR / Finance / or Operations staff..
MaribelLopez
@acoliver good point Andrew. The teams currently speak different languages
Kirk Borne
#DataScience must allow for exploration, question-generation, fast-fail (iterative model-building & testing), and proofs of beliefs through data
Dez Blanchfield
@MaribelLopez - the most powerful tool a data scientist can have is their own ability to communicate, in plain english, sans jargon or math ;-)
jameskobielus
Collecting, aggregating, preparing, mining, and collaboratively exploring all the relevant data within an enterprise data lake. Data engineers + data scientists.
Andrew C. Oliver
@dez_blanchfield agreed but hiring a room full of people with no particular mission or even access to the relevant tools never works.
Craig Mullins
@dez_blanchfield No argument there. But that is the end goal.
Chris Surdak
identifying green space opportunities that data could characterize.
Dez Blanchfield
@KirkDBorne - data science as the newest of "science" regimes, is still so immature, we don't even have a common vocabulary to work with yet..
Dez Blanchfield
@jameskobielus - curiously we're seeing so many non-traditional data specialists becoming data science gurus, exciting and scary at the same time.
Andrew C. Oliver
@jameskobielus and key to these efforts is relevance. A lot of data lakes are cesspools or the strategy for searching them is to look through every single record every time. Computer Science and storage strategy doesn't end at/with Big Data.
Kirk Borne
Scientists must be curious, creative, courageous problem-solvers, communicators, collaborative, computational, critical thinkers = the 7 C's of #DataScience
Dez Blanchfield
- I'm finding that 99% of the immediate "low hanging fruit" is often already described in business cases where data is king but data science was missing.
jameskobielus
Competitive disruption comes from collaboratively and creatively exploring and testing data-driven alternatives. Within a team, data engineers, data scientists, business analysts, domain experts, and developers are that team.
Pragati Verma
@dez_blanchfield totally. and true for other techies too
Craig Mullins
@dez_blanchfield Are data skills more important than biz skills?
MaribelLopez
@KirkDBorne it would be great for more business leaders to be involved in the hypothesis generation
John Furrier
lots but tooling and templates for managing lots of diverse data
Kirk Borne
The first step in any science including #DataScience: to enunciate the problem that you are trying to solve, state the questions that you are asking, and identify the data sources that you will need to gather
Andrew C. Oliver
@MaribelLopez I wonder what level of data education business leaders out to have in order to equip them to more fully participate.
Carla Gentry
@dez_blanchfield Totally agree unfortunately :o( Some think all data scientist do is program, how boring would that be!
Dez Blanchfield
@craigmullins - data and biz skills are equally important, you can't run a business just on data and you can't be a data jedi without business knowledge.
IBM Analytics
Time for question #3 a the top of your screen!
Kirk Borne
@CSurdak Wow! Hello friend! The "Data jerk" is among us!! http://surdak.com/je...
Dez Blanchfield
@acoliver - smart managers know they don't have to fully understand topics around data or analytics to gain value, any more than they need to be a programmer to hire developers.
Dez Blanchfield
@data_nerd - indeed and I gamify that in that so often I avoid "coding" as much as possible to build models and provide insights, and analytics tools are getting better at removing the "coding" need..
amar
both the teams together can provide clear understanding of what business needs right now and what next steps to be taken
Kirk Borne
I agree with @dez_blanchfield about the importance data science SME and business SME to be in close proximity, even in the pi-shaped data scientist: https://twitter.com/...
Dez Blanchfield
@data_nerd - zoomdata vs R for example, for 99% of staff a "citizen data scientist" doesn't need R or Python skills..
Craig Mullins
@dez_blanchfield My new aspirational title ==? Data Jedi
jameskobielus
@dez_blanchfield Excellent point, Dez. Building a great data science center of excellence doesn't require that the sponsoring execs be top-notch data scientists themselves. But they do need to know how to spot and recruit that talent.
Carla Gentry
For me, as long as you glean insight and make a difference in some way, I don't care what tool you use :) Talent matters right?
Dez Blanchfield
@jameskobielus - yes I've been setting up "Genius Bar" style events where we put data science folk in open areas and staff can come up and have a conversation about their "ideas"
Dez Blanchfield
@jameskobielus - building "hands on" labs and then running "brown bag" lunch sessions for folk to do casual "walk in" learning has given me great results for clients as well.. low cost.. easy.. fun.. effective..
Dez Blanchfield
@craigmullins - yea..my favorite trick is to wander into a board room and perform Jedi Mind Tricks with a Whiteboard Marker in plain english around data science and the value of (good) data.
8 Path Solutions
Enterprise data science and engineering teams can find creative, new ways of doing things by offering better, faster tools to stakeholders @IBMbigdata
8 Path Solutions
Enterprise data science teams can find new insights within a company or an industry and drive new strategies or identify new markets for both new and established businesses @IBMbigdata
Kirk Borne
@dez_blanchfield Right about that: its the aptitudes that will provide value long into the future, not the specific skills, but one of the biggest aptitudes is willingness to learn new things (=the continuous lifelong learner)