Question #7 : What C-level executives drive the most disruptive data-driven business apps?
IBM Analytics
Please post your replies here.
Dez Blanchfield
- there's a whole swag of newly "baked" CxO titles we're still coming to grips with.. too many CxO titles now to make sense of ;-)
Dez Blanchfield
- I think it's fair to say that everything starts from the CEO down.. any organisation that wants to see real change driven by data and cognative apps needs the blessing of the CEO first..
Craig Mullins
Any C-level exec that fosters a shared, enterprise-wide responsibility for data-driven analytics
Dez Blanchfield
- Shadow IT showed us that you don't need a CIO to try new things, but most of the time the CIO ended up having to clean up the mess ;-)
Craig Mullins
@dez_blanchfield Yes, it starts with the CEO
Kirk Borne
CMO (Marketing) is a big one, and the CISO (Information Security) needs to be in the driver's seat also. The CDO (Data) and CAO (Analytics) help design & develop the resources (people, technologies, data sources) that are need across all C-level functions
Dez Blanchfield
- one thing I try to get in place as quickly as possible is a C-suite vocabulary, a common basic language so they are all speaking the same language and with the same vocabulary, about data et al..
Andrew C. Oliver
Frankly these things start in the CMO office. In better companies they expand to the C[I/T/D]O and CFO offices.
Ankita Asthana
any disruption is evident in organizations only when it is enterprise - wide. For data driven mindset it has to be a top down approach with buy in from all stakeholders
Dez Blanchfield
@craigmullins - CIO's are a curious mix now, too many CIO's are coming from an MBA pedigree and not a technology background, and that comes with too many fundamental issues..
Andrew C. Oliver
@dez_blanchfield or create one ;-)
Chris Surdak
CHRO is likely the most important in the next 5 yrs. Talent is the last variable in the equation we've been optimizing for 25 yrs.
Kirk Borne
Thank you @dez_blanchfield -- yes, we must be talking the same language or we go nowhere. I recall my first conversation with C-level 15 years ago about Data (Information) Science -- they thought I was talking about the printers (Information Technology!)
Dez Blanchfield
- CDO's are often not as strong a champion as they should be either as they are often strong in data and tech, but often are poor communicators
Carla Gentry
@dez_blanchfield IMO hard to do, two different languages, that is why WE are liaisons to C suite and IT
Craig Mullins
@dez_blanchfield CIO is still a turnstile position in many orgs. Hard to find a 10 year CIO vet at a single org
Dez Blanchfield
- one of my first ports of call in a new client is the CRO as well as of then the "buck stops" with the CRO when it comes to data, governance, compliance, risk, all CROads lead to data ;-)
jameskobielus
Data-driven digital marketing is table stakes in every industry, hence the CMO is in forefront. But in terms of fresh disruption, my sense is C-level execs responsible for product dev/R&D are driving. Cognitive IoT embedded in every product.
Kirk Borne
The CDO cannot be a strong champion unless the top-level executive (CEO or Board of Directors) establishes the CDO's authority, seniority, and leadership role
Justin Saadein
CMO are forced to lead with data
Dez Blanchfield
@KirkDBorne - indeed, in fact if you can engage the MarComms team(s) in anything you're trying to drive in the form of change or transformation, you'll find they are very keen to help and support you, and they are communications gods!
Andrew C. Oliver
@KirkDBorne it was not long ago that I was lectured on "stewardship" by the leader of an organization that did ad-hoc schema/data changes on Oracle in production. Every time their system goes down, I know why.
Dez Blanchfield
- 2 mins to go, feels like a bloody basket ball game, someone stop the clock ;-)
IBM Analytics
FINAL MINUTE - get your final comments here
Kirk Borne
I love the role of "cognitive" everywhere in organizations, but many leaders don't understand it well enough to buy into it.
Justin Saadein
@jameskobielus On the same page
John Furrier
CEO and the soon to be CDO
Chris Surdak
where there is now a CDO, you have a CIO who is the Chief Infrastructure Officer. Separating the roles is a mixed blessing.
John Furrier
Can't wait for WoW World of Watson
Dez Blanchfield
@JustinSaadein - CMO's should be driven by data today, MarTech / AdTech is where their truth is derived from ;-)
Craig Mullins
How many C-lvl execs have we named here? To the point made by @dez_blanchfield at the top!
Kirk Borne
@acoliver Bingo! That would be a good time to talk about schema-on-read versus schema-on-write approaches to Big Data collections.
Dez Blanchfield
@ankita_a19 - we have to be careful not to throw the term "disruption" around like it's a magical fairy dust that makes things happen "just because we say it" ;-)
IBM Analytics
We have 2 more minutes - please chime in with your final thoughts
Harish Kotadia Ph.D.
It should be the CEO, but in my experience it is CMO and CIO most often.
Craig Mullins
CEO, CIO, CTO, CISO, CDO, CMO, CRO, CFO... that is a lot of chiefs!
Andrew C. Oliver
@KirkDBorne I tried...that's how I ended up being lectured on stewardship :-)
Carla Gentry
@dez_blanchfield Exactly!!
Dez Blanchfield
@acoliver - I disagree, all of this needs to start with the CEO, it needs to flow down through the board room to each silo as it were, and be propogated top down..
Kirk Borne
I am HUUUUUUUGE fan of the CMO and data-driven marketing, customer experience, personalization, loyalty,..
Dez Blanchfield
@ankita_a19 - but if you are smart, you can put some Reverse Mentoring in place with junior staff showing senior staff "how they do it with their own tools" to "think different" ;-)
Kirk Borne
Leadership Analytics on top, please... https://twitter.com/...
Chris Surdak
cognitive is just another tech lever. Make sure you're leveraging your best, and know what your definition of "best" is. It's a CHRO problem, actually.
IBM Analytics
Thanks @furrier for adding 3 more minutes ... come on folks , last 3 minutes!!
Dez Blanchfield
@KirkDBorne - what we need is a "lingua franka" for data / data science / big data, let's write an eBook on this ;-) I'm up for it !!
Andrew C. Oliver
@dez_blanchfield but in practice it starts in the CMO office. If the CEO picks it up and pushes it throughout it is better but the CMO starts the fire.
Dez Blanchfield
@CSurdak - CHRO ??
Dez Blanchfield
@KirkDBorne - life will get interesting when we see all apps have the likes of Siri built in by default ;-)
Justin Saadein
The next wave in data leadership, and we're seeing the inception, is the MBA + tech cert hybrid
8 Path Solutions
An technology/data evangelist who allows developers, engineers, and data scientists and balances the need to build functionality from the bottom up with the demand for features from users and clients
Avadhoot
@craigmullins CFO must the last one!! he wants to cut the cost all the time :)
Kirk Borne
@dez_blanchfield You're on! eBook here we come......
Dez Blanchfield
@craigmullins - important to have the head wag the tail ;-)
IBM Analytics
Final minute - your closing comments?
John Furrier
Another insightful conversation today - superb chat and host of influencefrs
8 Path Solutions
An technology/data evangelist who allows developers, engineers, and data scientists to work together and balances the need to build functionality from the bottom up with the demand for features from users and clients