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#Hadoop has become an enterprise-ready platform. Rob Bearden #theCUBE http://bit.ly/28YcuE...

The big vendors are here because their customers are adopting Hadoop in mass. Rob Bearden #theCUBE http://bit.ly/28YcuE...

Step one was being able to drive a central architecture with batch, interactive & real time. Rob Bearden #theCUBE http://bit.ly/28YcuE...

Now we have to make it easy to deploy those next gen apps sthat the startups are building. Rob Bearden #theCUBE http://bit.ly/28YcuE...

As U think about the Hadoop ecosystem how do U see the tooling evolve over time? @PLBurris #theCUBEhttp://bit.ly/28YcuEE

The coordination of #Hortonworks to open up Hadoop architecturally with Yarn at the resource manager opened a broader opportunity set. Rob Bearden #theCUBE http://bit.ly/28YcuE...

No one company can do everything. It's about the community. Rob Bearden #theCUBE http://bit.ly/28YcuE...

Now we're experiencing the 3rd generation. It's a tremendous engine that can leverage the power of #Yarn. Rob Bearden #theCUBE http://bit.ly/28YcuE...

We must be able to lock it down with security, encryption. Rob Bearden #theCUBE http://bit.ly/28YcuE...

What's next is working across deployment architectures - cloud & on prem - transparently. Rob Bearden #theCUBE http://bit.ly/28YcuE...

4th gen is handling all the streaming sets. Rob Bearden #theCUBE http://bit.ly/28YcuE...

Give developers ability to interact with that data as it changes form streaming to at rest. Rob Bearden #theCUBE http://bit.ly/28YcuE...

Has to be managing all data, not just centralizing data at rest. Rob Bearden #theCUBE http://bit.ly/28YcuE...

That's what we're doing with HDF/HDP. Rob Bearden #theCUBE http://bit.ly/28YcuE...

How do you make Hadoop enterprise ready? @Furrier #theCUBE http://bit.ly/28YcuE...

centralized security, mgt doesn't mean centralized data- data can be anywhere says Rob Bearden

Central security, central governance & management platforms where it may be - in data center or in cloud, is very impoartant. Rob Bearden #theCUBE http://bit.ly/28YcuE...

A common method for managing the data regardless of deployment option or whether it is in motion or at rest. Rob Bearden #theCUBE http://bit.ly/28YcuE...

Then we have to make that easier to use. Rob Bearden #theCUBE http://bit.ly/28YcuE...

we need to open it up to let the ecosystem build the next gen of tools. Rob Bearden #theCUBE http://bit.ly/28YcuE...

Centralized rules & decentralized dadta would be easier to put together if you have a clear model of data values. @PLBurris #theCUBEhttp://bit.ly/28YcuEE

The first point I tried to make in my keynote is data is a procut. Rob Bearden #theCUBE http://bit.ly/28YcuE...

our security products & governance platforms are striving to get there as fast s possible. Rob Bearden #theCUBE http://bit.ly/28YcuE...

Hadoop could bring all the data together & understand the patterns. There's tremendous value in there. Rob Bearden #theCUBE http://bit.ly/28YcuE...

We needed more velocity,. That drove our core strategy & acquisition of yarn. Rob Bearden #theCUBE http://bit.ly/28YcuE...

All that's happening right now. Rob Bearden #theCUBE http://bit.ly/28YcuE...

I fell for VR in all its iterations. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

There was digital culture before the advent of the WWW in the early '90s. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

I dialed into a mainframe in the late '70s & early '80s to "play the computer". Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

Your book is magical things are happening in the Internet and art. @Furrier #theCUBE http://bit.ly/28YcuE...

Art is powerful emotions rmemebered in tranquility. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

Our id needs a place to live. Call it 'Twitter' for now. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

Strange serendipity happens, not to mention art in the form of photography, design, poetry ... all of which have chapters in the book. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

One thing I see happening is anti-digital culture. People who want to emerge themselves in live music....Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

We want to look in the faces of the Rolling Stones, get as close as possible to how the music is made, have experiences that can't be digitized. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

It's punk tech. I'm going to use the simplest instruments possible. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

It's dinner & a movie. You're eating food, which can't be digitized, and then seeing a movie, which can't be digitized. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

Digital culture upped the value of non-digital culture. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

This group of kids took an LSD breakfast - I think it can be done without the LSD - and found they got bored with the interface on their phones because the faces of the people on the bus were so much more interesting. Virginia Heffernan #theCUBE http://bi

We have an interest in a long view. Not just what I need to do this quarter. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

Parents should join with their kids to create a durable avatar. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

The book subtitle is "The Internet as Art" - Art is what propports to represent reality better than it has been before. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

Trying to sort out the incredibly immersive experiences of reality. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

I recently had my worst day on Twitter, but it was a very good day for me. I went to the beach. My Twitter avatar took a beating, was called names. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

I am a much less embattled person than the person who was ding this to my avatar on Twitter. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

instead of talking about frescos, as an art historian might, I talk about Instagram. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

HSBC says a cricket is a sport, a bug or a delicacy, depending on where you are. @Furrier #theCUBE http://bit.ly/28YcuE...

I will continue to write tech criticism, which is this growing field. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

The next book is about anti-digital culture. Virginia Heffernan #theCUBE http://bit.ly/28YcuE...

Counter cultures often bring out another wave of innovation. This could be a historic moment. @Furrier #theCUBE http://bit.ly/28YcuE...