IBMMobile

Right - having it. Wrong - not having specialized functions, bad UX, eating battery...

.@ibmmobile businesses don't need an app just 'because.' focus on solving your utmost pain point and if it happens to leverage mobility, awesome. but don't force it.

A6 @ibmmobile Right: simpler mobile ecosystem by asking simple questions like “would you rather receive updates via email or text?”

Wrong. So far businesses do not understand full potential of limitless new Customer Experience possibilities by combining several data sources and new cognitive possibilities

.@ibmmobile trying to replace their desktop experience to mobile devices.

some apps such as airline apps are too slow in making improvements - a great app needs continuous innovation

Q5 -Right - going mobile first - Wrong - leaving it as a separate "thing"

Most CIOs/CTOs I talk with understand if they do not act fast and say ahead on mobile tech, then they will lose and be out of business #Borders #Blockbuster just a few retail examples

A6. Some businesses aren't tailoring their sales pages to mobile customers. Also, many aren't utilizing 'one click' opt ins for leads/sales.

.@ibmmobile what does everyone think about enabling location services? Good/bad? I'm still deciding which kinda of apps I'm okay with knowing where I am...

Wrong - thinking mobile is to risky for key biz process. Right - starting to believe they've been wrong :-)

ease of use and integration. Users want instant gratification and do not want to have a system blocked to another company. #ibmmobile

not prioritizing mobile commerce above ecommerce

Many business get distracted by the IT barriers to building mobile apps, or just doing the same thing they've done before in their new app experience. They need to focus on what drives better outcomes

A6 @ibmmobile Wrong: Bad use of QR codes #TechnologyAbuse #MWC16

Getting it right means I would prefer to use the #mobile version. Wrong is when I am forced to choose or I'm driven to mobile.

@katey_hopper It's good for apps like waze/maps but not sure about other apps yet.

@katey_hopper I think location services enables a lot of cool stuff. I mostly turn it on.

walled gardens are driving me nuts! I'm looking at your Facebook and Snapchat...

.@ibmmobile wrong - deploying too many apps so employees are confused about which ones should be used for what purposes

Wrong - not killing the desktop fast enough. Right - going mobile first.

Depends on the business. Not putting mobile at the center of their business model is probably the biggest mistake.

some businesses still think mobile doesn't move the needle, while their customers moved on - I fear enterprises underestimate still some of the elevated user expectations towards #mobile

Getting it right-that Mobile is needed in order to COMPETE and differentiate, mobile enhances #uX #cX and back office operations!

@jghassell @katey_hopper I think if there is value (deals, useful info, etc) in turning location services on for the end user, they are less worried about potential privacy concerns.

@ebongeka I agree. Location enablement is great when I need help. Push notifications are still a grey area

Do you all think that enterprises have the design skills in house to fully capitalize on mobile?

Businesses need to stop thinking about mobile as an add-on (or a separate strategy) and start thinking in terms of mobile first.

Make sure the site is as easy or easier than your desktop version. Your instant shoppers are purposely looking to purchase when visiting online #ibmmobile

right is continually thinking about what customers want and constantly improving

I see some brands and companies driving #mobile and see the potential to reach the so far unconnected, be closer to their "hearts" and think IoT as an extension of mobile outreach at scale

Also #mobile is sometimes seen as #expensive and vendors need to emphasize cost savings, efficiency, and other core benefits, mgmt is still an issue, security is a fear!

Business is still looking at mobile as an enterprise platform which to run large pieces of the business.

getting right: investing in mobile security and accessibility for their people to get more done

@warrentomlin can't agree more

@mgilfix No, most don't have the skills in house - especially given the velocity of change happening in mobile

getting wrong: not investing enough in CX/empathy and training.

also getting right: like @VW, creating 'off modes' where biz apps don't intrude on home life

DevOps and Mobile are now better partners so that is a great place to start the transformation for change. Just not happening quick enough.

@katey_hopper I'm very selective about which mobile apps I give access to my location. Privacy is very important to me.

We are still in the early stages of the mobile revolution. What seems right today will often be wrong tomorrow!

@bobegan Ensuring enterprises are educated to think of mobile as a "human factors engineering" problem as much as a technology problem is critical for their success whether or not they have the skills in house

Wrong - copying and pasting a non-mobile version of their product into an app

Everything at your fingertips, guided by prescriptive analytics.

Products & services e.g. recommendations at your fingertips. From light scene up to how you walk to which movie you watch

.@ibmmobile A better question might be "how has the way we work driven mobile?" (Think about it.)

Process: Cognitive technologies can automate work in two main ways: by augmenting workers or by replacing them

it already changed everything.

It will allow me to do real work without resorting to a laptop

.@ibmmobile Every company knows of certain mistakes that happen across their workforce. Mobile tech can be huge here

.@ibmmobile it already changed everything

How will it >not< change the way we work? #mobileismorethanhardware

Accessible intelligence build into everything we do

mobile has truly become mobile. Biggest observation this week at #4yfn; very few laptops being carried around. all #tablets and #smartphones. #laptopisdead

they promissed us telecommuting as the future of work, now we sit in a St**bu$k 200m away form HQ ... just in case the boss calls, we should think about how "mobility" is keeping cities smarter and distribute work

Insights: Many companies are using cognitive mobile technologies to generate insights that can help reduce costs, improve efficiency, increase revenues

more freedom: employee mobility to connect from anywhere to anyone at anytime, with precision, relevance, context

I think cognitive tech on your phone will help personalize, assist, tailor, and delegate work

Tablets are the new workstation. Mobile apps and cloud are the new work environment. #Mobile hs already changed the way we work.

A2. Mobile is changing how people work by allowing them to be work remotely. I use my smart phone to email, work, conference calls all with wifi.

hasn't it already? It has for me -- I work anytime, anywhere, as long as I have internet access. I think companies have to stop clinging to the antiquated concept of the office.

It will not be mobile first, it will be mobile only, then opens up more #virtual organizations and distributed workforce

Mobile will reduce individual overheard helping companies to drive higher return on assets and rev/employee

. @ibmmobile Mobile is pretty liberating when it comes to our ability to work from anywhere (and securely too). No more cables or wires needed. #UntetheredWork

A2 @ibmmobile Instant answers to common questions. Better crowd knowledge.

/ each employee will be as smart as every employee!

I have a larger mobile phone which gives me the freedom to work on a larger surface, sign documents and collaborate with colleagues regardless of the continent I'm on.

Mobile will not just be focused on workforce productivity, but operations enablement, alerting/monitoring, asset tracking, increased #IoT

@stephatkins I think this will be huge. When companies start understanding how many customers and employees interact without desktop at all

future of work with mobile creates opportunities for micro work around the globe as well as freedom from desks #digitalnomads

.@ibmmobile mobile changes the way we work in so many ways: eg instant seamless communication with large amounts of people all organized/stored and able to be referenced later

. @ibmmobile Our first work screen lives in our pocket now, which is also a pretty big change.

For sure mobile will change the way we work. Mobile is the way to interact with customer from engagement to payment. No matter if your business is a small shop, hotel or a school. I'm going to put gas and pay from my mobile soon

It has already changed the way we work. I often use my mobile as a computer for work. It can work office, email, or communicate instantly for me with easier apps than my desktop.

I feel like a dinosaur dragging my laptop around #MWC16 but there are certain things I still need it for. By 2017 I hope that all that will have changed...and better wifi at Gran Fira.

@sandraz totally! Mobile only...

Mobile has replaced desktop. Cloud has replaced LAN. Apps are replacing spreadsheets.

Mobile has almost become an independent entity that we can address and get answers from immediately. In the future, mobile may become an entity that shares with you as a person would #IBMMobile

It "cuts the cord" in many ways - without being tied to an office, we can meet with customers and colleagues anywhere, and still have the latest info at our fingertips to make informed decisions. I think it leads to better human interaction.

it already has changed the way we work, just not evenly distributed...

what comes next is the completion of the transition for legacy applications

since my original Palm Pilot, and especially the VII, this is how I've been working for more then 10 years

once we realize the full potential of cognitive collaboration, it will allow us all to spend even more time being present in the outdoors, instead of ignoring each other. Exponential productivity gains will be realized leading to true mindfulnes