employeeadvocacy

Employee Advocacy
Are your employees doing more harm than good?
Profitecture
Q4: What are the landmines of #b2b employee advocacy?
Denise Bahs
A4: When employees say the wrong thing. Doh!
Mimi Murray Meagher
Employees who have no social manners or a 'polished' presence on social.
victoriabsocial
You need to supply guidelines, so people know their boundaries, but most of it is common sense. #employeeadvocacy
Paul Krappman
2 main #employeeadvocacy landmines: No clear sharing policy and an overly restrictive policy.
victoriabsocial
Recent studies suggest things go better when the CEO is involved or at least supportive. #employeeadvocacy
Mimi Murray Meagher
@PaulKrappman Social media policy and training are a must!
Denise Bahs
A4: This is where training makes a huge difference.
Paul Gillin
There are 2 opposing landmines: Giving people too much latitude or giving them too little.
Paul Gillin
If everyone is retweeting the same message it comes off as manipulative - and boring.
Denise Bahs
@pgillin Absolutely! Those auto tweets get old.
Profitecture
@pgillin how can you avoid retweeting same message?
Profitecture
Q3: What B2B companies are doing a great job with employee advocacy programs?
Paul Krappman
One of our clients, #cisco is doing a great job of leveraging and training their employees.
Profitecture
Agree @PaulKrappman #Cisco has great culture and energy for employee advocacy
victoriabsocial
@dynamic_signal is certainly a positive force in this space. #employeeadvocacy
Profitecture
Agree @VictoriaBSocial @Humana is one of @Dynamic_signal clients; great case study on website
Denise Bahs
@VictoriaBSocial good word choice, you have chosen. :)
Paul Gillin
We recently spoke with @EmersonProcess and @HDSCorp about their great #EmployeeAdvocacy programs https://www.youtube....
Profitecture
That was a really great webinar @pgillin with @HDSCorp and @EmersonProcess
Profitecture
We're nearing the final minutes. What are your favorite stats or advice about employee advocacy?
Denise Bahs
A6: everyone in org needs to b involved. training first.
Paul Krappman
Employees are your best brand advocates. They know your goals & products. Train 'em. Leverage 'em
Mimi Murray Meagher
Here are a bunch of stats from LI PULSE by @SarahGoodall http://bit.ly/1N7XDB...
Denise Bahs
Highly engaged employees 2.5 times more likely to stay at work late if something needs 2 be done
victoriabsocial
A6: Important for a brand to tell their story and for it be easy for employees to embrace and share. It starts with employee engagement.
Paul Gillin
.@AltimeterGroup says advocacy programs grew 191% this year. http://go.pardot.com...
Mimi Murray Meagher
Let your employees use their own voices rather than spoon feeding everyone and all employees pushing out the same content.
victoriabsocial
A6: Salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quotas 23 percent more often.
Profitecture
To help get started let's define the topic Q1: What is employee advocacy?
Denise Bahs
A1: When your employees are brand ambassadors! :)
Paul Gillin
A1. It's word-of-mouth promotion by employees of their employers' products
victoriabsocial
Employees already have networks and are proud of where they work, so employee advocacy seeks to arm them with what they need to spread the word.
Mimi Murray Meagher
Employees being your brand ambassadors on #social = #employeeadvocacy!
victoriabsocial
@denisebahs love the term brand ambassador :D
Paul Krappman
A1: #employeeadvocacy is when you have effectively created a chorus w/ your team
Denise Bahs
The number of highly and moderately engaged employees in the U.S. increased from 55% last year to 57% this year (Temkin Group)
Profitecture
Same here @VictoriaBSocial @denisebahs term "Brand Ambassador" is all good
Profitecture
Q2: What are benefits of b2b employee advocacy?
Denise Bahs
A2: People trust People more than brands! Puts a human face on the company. :)
victoriabsocial
A2: Organizations that create a welcoming environment for social media and employee advocacy enjoy higher rates of several key business metrics: http://www.b2bnn.com...
Paul Krappman
A2: We say in our #smbootcamp that most effective social programs are executed as a team sport.
Paul Gillin
A2. Endorsements from peers are more credible than those from marketers or even media. http://www.slideshar...
Paul Gillin
A2. #B2B employees more likely to have domain expertise to merit trust in their endorsements.
Paul Krappman
Your employees are the best place to build your social media team. Look inside first. #employeeadvocacy
Mimi Murray Meagher
Engaged employees tend to equal happy employees. http://bit.ly/1TSpid...