#employeeadvocacy - CrowdChat

Employee Advocacy

Are your employees doing more harm than good?

#employeeadvocacy @profitecture socialmedia social b2b

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Q4: What are the landmines of #b2b employee advocacy?

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A4: When employees say the wrong thing. Doh!

Mimi Murray Meagher

Employees who have no social manners or a 'polished' presence on social.

victoriabsocial

You need to supply guidelines, so people know their boundaries, but most of it is common sense. #employeeadvocacy

2 main #employeeadvocacy landmines: No clear sharing policy and an overly restrictive policy.

victoriabsocial

Recent studies suggest things go better when the CEO is involved or at least supportive. #employeeadvocacy

Mimi Murray Meagher

@PaulKrappman Social media policy and training are a must!

A4: This is where training makes a huge difference.

There are 2 opposing landmines: Giving people too much latitude or giving them too little.

If everyone is retweeting the same message it comes off as manipulative - and boring.

@pgillin Absolutely! Those auto tweets get old.

@pgillin how can you avoid retweeting same message?

Q3: What B2B companies are doing a great job with employee advocacy programs?

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One of our clients, #cisco is doing a great job of leveraging and training their employees.

Mimi Murray Meagher

@siriusnews and @avnet

victoriabsocial

I've heard good things about @google, @benandjerrys, @WholeFoods

victoriabsocial

@Cisco and @IBM for sure. Two of our faves. #employeeadvocacy

Agree @PaulKrappman #Cisco has great culture and energy for employee advocacy

Doing a gr8 job: @ramhimmatraopet @avnet @Lilianamgma @kimoreena

Heard gr8 things about @GeneralElectric

victoriabsocial

@dynamic_signal is certainly a positive force in this space. #employeeadvocacy

Mimi Murray Meagher

@humana @dynamic_signal @IBM

Agree @VictoriaBSocial @Humana is one of @Dynamic_signal clients; great case study on website

@VictoriaBSocial good word choice, you have chosen. :)

We recently spoke with @EmersonProcess and @HDSCorp about their great #EmployeeAdvocacy programs https://www.youtube....

victoriabsocial

@denisebahs love love love @generalelectric

That was a really great webinar @pgillin with @HDSCorp and @EmersonProcess

We're nearing the final minutes. What are your favorite stats or advice about employee advocacy?

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A6: everyone in org needs to b involved. training first.

Employees are your best brand advocates. They know your goals & products. Train 'em. Leverage 'em

Mimi Murray Meagher

Here are a bunch of stats from LI PULSE by @SarahGoodall http://bit.ly/1N7XDB...

Highly engaged employees 2.5 times more likely to stay at work late if something needs 2 be done

victoriabsocial

A6: Important for a brand to tell their story and for it be easy for employees to embrace and share. It starts with employee engagement.

.@AltimeterGroup says advocacy programs grew 191% this year. http://go.pardot.com...

Mimi Murray Meagher

Let your employees use their own voices rather than spoon feeding everyone and all employees pushing out the same content.

victoriabsocial

A6: Salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quotas 23 percent more often.

To help get started let's define the topic Q1: What is employee advocacy?

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Mimi Murray Meagher

A1: When your employees are brand ambassadors! :)

A1. It's word-of-mouth promotion by employees of their employers' products

victoriabsocial

Employees already have networks and are proud of where they work, so employee advocacy seeks to arm them with what they need to spread the word.

Mimi Murray Meagher

Employees being your brand ambassadors on #social = #employeeadvocacy!

victoriabsocial

@denisebahs love the term brand ambassador :D

A1: #employeeadvocacy is when you have effectively created a chorus w/ your team

The number of highly and moderately engaged employees in the U.S. increased from 55% last year to 57% this year (Temkin Group)

@VictoriaBSocial Thank you. ;)

Same here @VictoriaBSocial @denisebahs term "Brand Ambassador" is all good

Q2: What are benefits of b2b employee advocacy?

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A2: People trust People more than brands! Puts a human face on the company. :)

victoriabsocial

A2: Organizations that create a welcoming environment for social media and employee advocacy enjoy higher rates of several key business metrics: http://www.b2bnn.com...

A2: We say in our #smbootcamp that most effective social programs are executed as a team sport.

A2. Endorsements from peers are more credible than those from marketers or even media. http://www.slideshar...

A2. #B2B employees more likely to have domain expertise to merit trust in their endorsements.

Your employees are the best place to build your social media team. Look inside first. #employeeadvocacy

Mimi Murray Meagher

Engaged employees tend to equal happy employees. http://bit.ly/1TSpid...