Profitecture18
Q4: What are the landmines of #b2b employee advocacy?
Denise Bahs
A4: When employees say the wrong thing. Doh!
Mimi Murray Meagher
Employees who have no social manners or a 'polished' presence on social.
victoriabsocial
You need to supply guidelines, so people know their boundaries, but most of it is common sense. #employeeadvocacy
Paul Krappman
2 main #employeeadvocacy landmines: No clear sharing policy and an overly restrictive policy.
victoriabsocial
Recent studies suggest things go better when the CEO is involved or at least supportive. #employeeadvocacy
Mimi Murray Meagher
@PaulKrappman Social media policy and training are a must!
Denise Bahs
A4: This is where training makes a huge difference.
Paul Gillin
There are 2 opposing landmines: Giving people too much latitude or giving them too little.
Paul Gillin
If everyone is retweeting the same message it comes off as manipulative - and boring.
Denise Bahs
@pgillin Absolutely! Those auto tweets get old.
Profitecture
@pgillin how can you avoid retweeting same message?