Q7. What are some good examples of companies differentiating with design led experience? http://www.via-cc.at...
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Ram Panwar
Redesigned customer experience for Nationwide helps them with a 6-10% lead in customer satisfaction from the nearest competition
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Harsimran S Labana
Apple definitely with its smooth mobile experience!
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Ram Panwar
helped Global Furniture retailer realize approx 40-50% higher basket value when they used predictive analytics to deliver personalization and loyalty
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Matthew Candy
Atom bank which is launching early next year has a very personalised design led experience e.g personalised logo for the brand!
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Mary Wallace
Look at what Net-A-Porter has done with 'The Net Set' socially-powered app...completely attuned to the fashion pulse, designed with the fashion lover not just at the heart but driving the experience
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Ram Panwar
there are many Taxi aggregator however Uber has differentiated on experience of the ease of booking
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Nikhil Jaitly
Our work with Citi around the Apple Watch is surely commendable. A glance provides you with all your basic bank information.
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Mary Wallace
And it's an experience that is not just beautiful & useful & fun - it's converting sales even quicker & creating new speed & efficiency across the N-A-P logistics chain
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Matthew Candy
BMW 7 series is very interesting where they use kinetic for gesture base controls
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Nikhil Jaitly
Netflix and Spotify in the entertainment industry are learning more about their users and using it for offering personalized suggestions.
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Cassie Desens
I really love Citi - I went on vacation two weeks ago and I didn't even have to notify them of my travel plans, they already had it penciled in because I used my credit card to purchase the tickets. Amazing!
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Cassie Desens
Plus, the user interface of citi's website is SO easy, and the Apple Watch banking app is completely seamless, making them my #1 bank for many reasons and great customer experiences
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Richard McMurray
I find Google's overall experience is getting much tighter and integrated. Everything seems to work over different platforms.
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Mary Wallace
In all of these examples - it's not just that the design is appealing and easy to use - it's that the value proposition is crystal clear to the customer too.
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Matthew Candy
@njaitly18 it goes even further than that Nikhil. Netflix embed personalised trailers for house of cards into what you view on the app - they have filmed and made multiple versions which you see depending on their understanding of you as an individual