Q7. What are some good examples of companies differentiating with design led experience? http://www.via-cc.at...
Redesigned customer experience for Nationwide helps them with a 6-10% lead in customer satisfaction from the nearest competition
Harsimran S Labana
Apple definitely with its smooth mobile experience!
helped Global Furniture retailer realize approx 40-50% higher basket value when they used predictive analytics to deliver personalization and loyalty
Atom bank which is launching early next year has a very personalised design led experience e.g personalised logo for the brand!
Look at what Net-A-Porter has done with 'The Net Set' socially-powered app...completely attuned to the fashion pulse, designed with the fashion lover not just at the heart but driving the experience
there are many Taxi aggregator however Uber has differentiated on experience of the ease of booking
Our work with Citi around the Apple Watch is surely commendable. A glance provides you with all your basic bank information.
And it's an experience that is not just beautiful & useful & fun - it's converting sales even quicker & creating new speed & efficiency across the N-A-P logistics chain
BMW 7 series is very interesting where they use kinetic for gesture base controls
Netflix and Spotify in the entertainment industry are learning more about their users and using it for offering personalized suggestions.
I really love Citi - I went on vacation two weeks ago and I didn't even have to notify them of my travel plans, they already had it penciled in because I used my credit card to purchase the tickets. Amazing!
Plus, the user interface of citi's website is SO easy, and the Apple Watch banking app is completely seamless, making them my #1 bank for many reasons and great customer experiences
I find Google's overall experience is getting much tighter and integrated. Everything seems to work over different platforms.
In all of these examples - it's not just that the design is appealing and easy to use - it's that the value proposition is crystal clear to the customer too.
@njaitly18 it goes even further than that Nikhil. Netflix embed personalised trailers for house of cards into what you view on the app - they have filmed and made multiple versions which you see depending on their understanding of you as an individual