IBMiXIoT

Design: Gamechanger for #IoT
Humanizing technology by designing experiences for IoT and Wearables
IBM iX
Q3. How are IoT and wearables transforming the customer experience and engagement across industries? What are some examples? http://www.via-cc.at...

Cassie Desens
I love my fitness wearables, the #applewatch and #nikefuelband are making my workouts a totally new and exciting experience
Paulette Chafe
Automotive industry is ripe with great examples from locking to unlocking cars, biometrics/hearbeat at key
Gaurav Gupta
agree with Ruchi....Services
 and
 service
 platforms
 provide the
 glue 
and 
are 
key for 
interoperability
Charles Joel
wearables which enable safety are aready deployed in the building sector..
Ram Panwar
The weather co delivers updates every 15 mins and is making a difference across industries and lives
Sumeet Kad
#healthcare can be transformed with #iot It can improve the patient outcome significantly.
Gaurav Gupta
Check this out...here are some cool examples across industries http://postscapes.co...
Charles Joel
Would you share your health data to enable a better insurance premium?
Paulette Chafe
Health is another area where wearables are making great strides...#IBMiXIoT
Cassie Desens
@sumeetkad Yes, also consider wearables that send vitals to your doctor for at risk patients..completely transformational and life saving
Paulette Chafe
People have already begun to share this data for better health premiums and their car's data for better insurance premiums #IBMiXIoT
Nikhil Jaitly
@sumeetkad Healthcare is leading the wearable tech revolution. Wearables will be like a second skin for humans in the future
Ram Panwar
@sumeetkad agree, healthcare has been a premier industry with use cases in personalized usage of IoT
Elizabeth Kiehner
Transportation, Healthcare and Energy will be impacted too. http://www.iotsworld...
Gareth Mackown
@pchafe And I think the logical next stage on this for Insurance is how we evolve the insurance model not just to improve premiums, but also allow insurers to provide a fuller service and level of care to their customers based on the data gathered
Nicola Rosa
with our Apple+IBM products we created apps for the AppleWatch that allow hospital nurses and engineers to be always connected and receive contextual information in real time even when their hands are busy increasing quality and safety.
Paulette Chafe
My personal fav is not having to take my phone out of my pocket for my boarding pass when I am juggling bags #IBMiXIoT Air Canada has great app
Cassie Desens
@njaitly18 I think they're already making those second skins =)
Paulette Chafe
Yes, I would :-)
Daniel Guse
the IoT will glue three industries together: mobile, automotive and architecture.
Cassie Desens
How about banking? The new #citi app for #applewatch makes checking my credit card balance SO easy..something I never was able to do even from my mobile http://www-935.ibm.c...
IBM iX
Q4. How do you see marketing organizations leveraging IoT to engage individuals? http://www.via-cc.at...

Charles Joel
if it helps me?
Paulette Chafe
Too much time is spend taking about pushing notifications/offers at people as they walk or drive by. Really?! I find that so depressing.
Charles Joel
it needs to empower people, not put them off
Elizabeth Kiehner
When my refrigerator can talk to me, I am sure food and bev companies will have a field day. @ibminteractive
Daniel Guse
I think marketing organizations are not the ones which could convince people to use IoT in there lives. A lot of trust and good experiences matter more.
Paulette Chafe
I think a new model/platform will need to evolve to move us quickly past a word of "push marketing" #IBMiXIoT
Cassie Desens
the data gathered from the connected everything will give us immense insight into how and why customers engage and what they expect from a brand experience
Nikhil Jaitly
Agree Charles, the data should be used in a way to empower while not intruding on their personal time
Ram Panwar
data from all these sensors will be crunched to make sense for marketers - help them deliver personalized offers - ultimate segmentation
Paulette Chafe
@cdesens I agree with better personalization based on real insight
Nikhil Jaitly
At the same time, it can be a dream for marketers to know their audience on a one to one basis and create that engagement that they never had before
Daniel Guse
@rampanwar I am scared and I am sure that a lot of customers would be so, too.
Gaurav Gupta
IoT has the potential to change the whole marketing function since it applicability spans and overlaps across industries
Charles Joel
how would you feel if your fridge new your food habits?
Gaurav Gupta
"Cisco predicts that the IoE Value at Stake will be $14.4 trillion for companies and industries worldwide in the next decade". Is this for real ??
Nicola Rosa
we will surely have fridges that will play memes on their touchscreen when a can of soft drink will be placed in but we are literally entering this era now, first attempts will be baby steps.Best things will arrive in 5 to 10 years from now
Charles Joel
the standards war is on...
Ram Panwar
@danielguse it is a trade off, but as long as we can maintain security levels I think it will be ok
Cassie Desens
@pchafe the only challenge now is mining for the right insight ;)
Paulette Chafe
Better segmentation is good as long as we don't replicate the world of annoying banner ads for people. We can do better than that.
Charles Joel
apple or google?
Nikhil Jaitly
One change the IoT will drive is to transform product companies into service companies. The data they will have will give them the edge over their competitors
Charles Joel
nest or homekit? who would you trust with your data?
Cassie Desens
@danielguse So many studies show people are willing to share personal data if it leads to a better experience for them, marketing teams should take advantage of this with IoT
Sumeet Kad
It has to be affordable as well. I will not spend huge money on talking cars, electricals etc
Gaurav Gupta
Analytics is going to be the most important element of creating super-valuable IoT-based applications. Take kitchen appliances. In the future, they will be connected to the Internet and equipped with ARM’s–little computers.
Nikhil Jaitly
The mass scale technology will hopefully make them affordable as well.
Harry Daniel Lersch
@ggupta90 curious how that figure was calculated. would make sense if they took the value of all products which could possible work as connected devices
Nikhil Jaitly
@Charles - we need a common standard to ensure security of data
Charles Joel
do you think Apple and google will work together?
Nikhil Jaitly
I think, companies that are willing to put the customer first will partner to provide enhanced value
Cassie Desens
@charlesjoel I believe Apple and Google have too many competitive offerings right now..but who knows what the future will bring!