IBMCPGChat

#IBM IBV shows more than 380% average growth in direct-to-consumer opportunity. ‪#IBVStudy‪: http://ibm.biz/brand...‬‬

#replenishment categories are the ones I go for first

Consumers buying habits are changing direct to consumer commerce are growing

Still think that D2C means different things to different companies - for some its direct selling, for others a brand relationship

@Zappos makes ordering shoes on-line a pleasure!

Our recent study shows there is more than 380% average growth in direct-to-consumer opportunity. ‪#IBVStudy‪: http://ibm.biz/brand...

The intersection of technology&fmcg will be a big driver in the increase of D2C. Think of Wilkinson Sword, Nespresso, e-cigarettes.

High margin, easily shippable, long shelf life I think have the 'digital density'. #babyproducts #snacks

consumer electronics

Direct-to-consumer is a major opportunity for #CPG across categories and in new geographies

Are they shipping products to consumers? Do they have the logistical capability to pick / pack / ship quantity of 1 profitably?

I think some of the most successful D2D stories are those that are seamless to the shopper. They're not aware of the merchant being a #CPG

For high valued goods, such as Nespresso products, the share will increase and as the barriers to entry broaden, more companies will come on board as consumer behavior evolves.

Think it's high margin stuff (HBA)

As connected devices evolved, the direct to consumer commerce will grow in parallel as direct channels become more available

#Retail stores are both customers and competitors for CPG companies

i would argue that any durable product brand needs to have consumer direct strategy that leverages digital approaches

Simon, your point about definition is spot on. How much of the process and/or relationship does the CPG want to own?

Also have to consider the payment handling... this can be new to many CPG companies

D2C will become a non-term - it will just be about how and where the consumer want to buy

5 #mistakes brand make selling #D2C http://bit.ly/1hLb6B...

Right on Paul

A recent GMA study articulated that ~50% of growth in the next 5 years will be attributable to eCommerce

Consumers want to talk direct with CPG owners, but sales depends of each SKU

For CPG, there's several missing pieces. For Apparel or Leisure, I think they're closer

With #social #delivery getting traction, I think opportunities for D2C of bulkier products will increase.

Young consumers ('digital natives') want a seamless experience where on-line and in-store are flip sides of the same coin

Consumers want to talk direct with CPG but sales depends each SKU

Isn't it time to innovate the traditional value chain? The protocol of manufacturers-suppliers-retailers? Regulations? I agree with Vish, 'ease the shipping'!

images trump text so @Instagram @Pintrest are top

I see social channels both inviting brands by offering ad options, but also challenging brands with new ad blockers

Each social need specific efforts, FB push audience, Pinterest and Instagram is great for brands, TW for customer service

Mobil apps for grocery chains driven by CP is a significant space and opportunity

mobile for CPG Distribution Network to manage supply chain is great value

The ones that create compelling adjacent value. For e.g. #coke #freestyle machine has an companion #app that allows you to save your fave flavors and send it to the dispenser.

Don't underestimate #mobile - Americans own 4 #devices on average

I don't think images do trump text. It's context dependent. Depends on the product in question and on the consumer.

leveraging visual mediums like Pinterest and Instagram are clearly de rigueur. Also initiatives around Facebook Custom Audiences and Lookalike modeling capabilities are becoming more important as CPG companies look to focus on increase penetration

#Social channels will continue to proliferate. My take is #CPG companies to be active on all channels with relevant messaging to the consumer. Relevant? that's the key!

I love #Nestles save #water campaign. They bottle water, but also help us recognize it as a valuable natural resource via social media!

Does the channel matter? Grocery versus convenience store versus other?

#Facebook #Instagram #Pinterest #Twitter seem to be the 'must have's'. Thought leaders/CMO's can be caught on #LinkedIn. Case in point: The 2012 red bull social media campaign, they sold about about 5.2 billion cans!! Why leave any stone unturned:)

Sure it does matter, Paul, great question! I think it have everything to do with the product category strengths in each channel, including online channels, too.

Millennial wants brands to engage with them and make the first move to entice them, according to our #IBVStudy. ibm.biz/brandenthusi...

It's a dynamic 'dance' ....

Deliver Exceptional Experiences Across All Channels - http://bit.ly/1FZbZC... - #IBMCPGChat

Anticipate .... react .... anticipate .... react .... but done in, dare I say. 'real time'

more #social listening, more engagement actions, thinking all the time that consumer is a seat driver #CX

show them that we care? For the environmental conscious consumer for e.g. your carbon footprint, elaborated extracted from your supply chain and exposed can promote loyalty that can be indirectly monetized.

Brand Enthusiasts want one-on-one engagement; "Disassociated Shoppers" are more interested in value. ‪#IBVStudy‪: ibm.biz/brandenthusi...

Brands have GOT to be agile enough to adapt in near real-time to lifestyle trends. There are tools for this availlabe today

The simple answer is that a compelling brand experience by definition must reflect the lifestyle trends relevant to the brand, category and consumer in question. It would be a challenge to have a compelling experience that is divergent from trends

Agreed Ralph!! Speed is critical

@vishRetail Yes Vish, social responsibility matters to many consumers

They should ensure shopper lifestyle DIRECTLY is in sync with their brand experience. Checkout this startup #goodeggs, they promote healthy food chain, deliver fresh produce, wants their customers to make smarter choices

So brand experiences must add value to the consumer/shopper and be delivered when/how/where the consumer/shopper wants them

@Ralph_Jacobson Exactly right, Ralph! And #brands must be able to fulfill on demand http://bit.ly/1GyW3b...

By listening to the consumer and responding appropriately - like - diet coke vs coke zero